Informed Delivery for Business Mailers

Create Once. Connect Everywhere.

The U.S. Postal Service® is enhancing the mail experience nationwide with the Informed Delivery® feature that provides eligible residential and personal PO Box consumers with a digital preview of their household's mail.

Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

Review these helpful resources before submitting your campaign:

Campaign Process

Additional resources are available to support an Informed Delivery campaign:

Mailer Campaign Portal

PostalOne!®

Informed Visibility®-Informed Delivery

Need additional Informed Delivery campaign support?

Email us (USPSInformedDeliveryCampaigns@USPS.gov) or call us (1-877-329-7206). Hours of operation are Monday – Friday from 7:00 a.m. to 5:00 p.m. CT with the exception of federal holidays observed by USPS®.

How It Works for Consumers

Users have the ability to view grayscale images of the exterior, address side of letter-size mailpieces arriving soon. Mailpiece images are available via email notification, online dashboard, or mobile app.

The process is simple:

  1. Consumer signs up for Informed Delivery.
  2. Mail is imaged during processing.
  3. Images are matched to delivery points and mailer interactive campaigns are applied.
  4. User receives mailpiece images.
  5. User receives physical mailpieces.

Sign Up for Free

What Consumers Are Saying

High Open Rate
64.7%1

of notifications are opened daily (on average)

Very Satisfied
86%2

of consumers are satisfied or very satisfied with Informed Delivery

Recommended
90%2

of consumers would recommend Informed Delivery to friends, family, or colleagues

The Value of Informed Delivery

Informed Delivery can help mailers increase the reach of their marketing campaign through a synchronized physical and digital touchpoint. This feature allows you to:

  • Reach engaged consumers. Tap into an engaged user base that delivers higher-than-average email open rates.
  • Increase interaction. Generate multiple impressions from a single mailpiece.
  • Encourage faster responses. Offers, interactive content, and a clear call-to-action to help increase consumer response.
  • Reach customers digitally from their physical address. Expand your reach and audience base.
  • Get more bang for your buck. Potentially increase return on investment (ROI) for your campaign.
  • Measure campaign performance. Gain valuable data insights that can help optimize your marketing spend.
  • Reference the Year in Review (March 2020 - March 2021) presentation (PDF 14.7 MB) to learn about the growth and value of Informed Delivery.

Informed Delivery Calculator

The Informed Delivery Calculator allows mailers to estimate how Informed Delivery interactive campaigns can enhance their direct mail campaigns. This tool uses mail volume and spend to approximate the impact of Informed Delivery in four mailing areas: reach, attention, response, and conversions.

USPS Next Generation Campaign Award emblem.

2021 Next Generation Campaign Awards

The Next Generation Campaign Awards™ recognize mail owners, agencies, and printers that create innovative, engaging, and effective mail campaigns. The judges have reviewed the entries and selected the winners for the 2021 Next Generation Campaign Awards Contest.

Congratulations to the Grand Champion Award Finalists:

  • "Eli Kaplan Wildmann Virtual Pop-Up Ark" designed by Eli Kaplan Wildmann and printed by Structural Graphics for the Central Synagogue in New York City
  • "Frintz" designed and printed by Frintz
  • "St. Joe’s for the Kids Picnic" designed by Rock Paper Jones and printed by HighNote for St. Joseph Children's Home

Congratulations to the Innovative B2B Campaign Award Finalists:

  • "Canon Book Smart Suite Direct Mail" designed by Trekk and printed by Copy General for Canon Solutions America
  • "GunderSmile Happier Holidays Gift Package" designed and printed by Gunderson Direct Inc.
  • "Metro B2B Promotional Series" designed and printed by Polaris Direct for Metro Interior Distributors

See all of the top innovative entries for 2021, and get inspired to create your next campaign.

1. April 2021 Snapshot Back ^
2. March 2021 Informed Delivery User Survey Back ^