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Promotions & Incentives

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Integrating Direct Mail with Mobile Technology

Enhance how your customers interact and engage with mail. USPS® offers direct mail advertising promotions and incentives to help you continuously invest in the future of your business, and promote best practices for integrating direct mail with mobile technology and other innovative mailing techniques.

 

2018 Mailing Promotions

The Postal Service® has been offering mailing promotions and incentives to create awareness of innovative uses of mail for several years. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, we have fundamentally improved the long-term value of mail. However, because of the absence of any presidentially-appointed governors, the Postal Service does not have the authority to establish promotional pricing incentives after the 2017 promotions expire. Customers can continue to leverage the benefits of mailing innovations gained through prior promotions, and we welcome their input on future potential promotions offerings for new governors to consider once they are appointed and confirmed.

Initial Enrollment

To take advantage of USPS direct mail promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.

The steps are slightly different for Mail Service Providers (MSP), so select the Enrollment User Guide that applies to you and complete the steps provided.

Get Started

Past Promotions

2017 Personalized Color Transpromo Promotion

New print technologies deliver unique, creative materials that generate experiences you cannot have in a singularly digital way. The 2017 Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.

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Promotion Period July 1 — December 31, 2017
Registration May 15, 2017 — December 31, 2017
Discount 2% of eligible postage
Eligible Mail First-Class Mail® commercial letters that are part of an IMb Full-Service mailing
Questions FCMColorPromotion@usps.gov

 

2017 Mobile Shopping Promotion

The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

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Promotion Period August 1 — December 31, 2017
Registration June 15, 2017 — December 31, 2017
Discount 2% of eligible postage
Eligible Mail USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats
Questions mailingpromotions@usps.gov

 

2017 Earned Value Promotion

To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures. Alternate Postage (also known as Share Mail™) has been added to the promotion. Participants must register their Mailer IDs (MIDs) and permit(s) to ensure future earned credits are correctly applied on the Business Customer Gateway.

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Promotion Period January 1 — June 30, 2017
Registration November 15 — December 31, 2016
Eligible Mail Business Reply Mail, Courtesy Reply Mail, and Alternate Postage Cards & Letters
Acceptance Period for Credits Q1: January 1 — March 31, 2017
Q2: April 1 — June 30, 2017
Earned Value Credits $0.05 per BRM, CRM, and Alternate Postage pieces counted based on their enrolled MID’s. Credits are available for their use once they have been released to the respective permit(s). Note: The credits will be released when the participant agrees to their volumes after each quarter. The volumes must be accepted by September 15th 2017; otherwise the credits will be forfeited.
Expiration Date for Credits December 31, 2017
Questions EarnedValue@usps.gov

 

2017 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Leveraging the physical aspects of mail, as well as the advances in print technology, marketers and mailers can enhance how customers interact and engage with mail. During this promotion, eligible mailers who incorporate a multi-sensory experience in their mailpiece may receive a postage discount.

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Promotion Period February 1 — July 31, 2017
Registration December 15, 2016 — June 30, 2017
Discount 2% of eligible postage
Eligible Mail USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats
Questions tactilesensorypromo@usps.gov

 

2017 Direct Mail Starter Promotion

The Direct Mail Starter Promotion is offered to first time mailers to promote events and offers that incorporate the use of print-mobile technology on up to 10,000 mailpieces during the length of the promotion. Any print-mobile technologies, such as (QR codes, barcode tracking technology, enhanced augmented reality (AR), Near Field Communications (NFC), or other print-mobile technologies currently approved in our promotions can be used to qualify for this promotion.

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Promotion Period May 1 — July 31, 2017
Registration March 15, 2017 — July 31, 2017
Discount 5% of eligible postage
Eligible Mail USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats
Questions mailingpromotions@usps.gov

Browse Past Promotions

 

2017 Emerging & Advanced Technology Promotion

The Emerging & Advanced Technology Promotion encourage mailers to integrate direct mail with advances in mobile technology using NFC technology, Video in Print (ViP), Beacon technology, “Enhanced” Augmented Reality, Virtual reality or a Digital to Direct Mail experience to allow the recipient to engage in innovative digital experiences triggered from their mailpiece. New for this year is the inclusion of Virtual Reality and Digital to Direct Mail to elicit a higher response from consumers by using immersive experiences and dynamically printed, personalized messaging.

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Promotion Period March 1 — August 31, 2017
Registration January 15, 2017 — June 30, 2017
Discount 2% of eligible postage
Eligible Mail First-Class Mail® presort and automation letters, cards, and flats USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats
Questions emergingtechpromo@usps.gov