Promotions & Incentives

Enhance the Value of Your Mail

USPS offers a wide variety of promotions and incentives designed to add value to your mail. Whether you'd like to take advantage of new products and technologies or reinvigorate your mail, USPS will help you stay on the cutting edge when serving your customers.

Initial Enrollment

To take advantage of USPS® mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.

How to Enroll in Mailing Promotions

Mailing Promotions Portal

Mail advertisers: Start your participation in the discount and incentive programs for First-Class Mail® and USPS Marketing Mail® in the new Mailing Promotions Portal, which features a streamlined sample review process, improved submission tracking, and expert answers to your questions. Learn more with our free guide.

Guide to the USPS Mailing Promotions Portal

2024 Mailing Services Incentives

As of January 1, 2024, USPS is offering two types of mail incentives: (1) the First-Class Mail and Marketing Mail Growth Incentives and (2) the Marriage Mail Incentive.

First-Class Mail & Marketing Mail Growth Incentives

To incentivize mailers to grow their volume in Calendar Year 2024 (CY24), the Postal Service will be issuing credit to mail owners who grow qualifying First-Class Mail or Marketing Mail volumes in CY24 relative to corresponding volume in CY23. Participants must meet all other requirements.

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Incentive Performance Period January 2024 — December 2024
Registration November 2023 — June 2024
Credit 30% credit for qualifying volume (must exceed established baseline)
Eligible Mail First-Class Mail presort and automation letters, cards, and flats

Marketing Mail Saturation Letters and Flats, Marketing Mail High Density Letters and Flats

Marketing Mail Letter and Flats, Marketing Mail Carrier Route, Marketing Mail Parcels and Saturation Parcels
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First-Class Mail & Marketing Mail Growth Incentives

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Marriage Mail Incentive

Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. USPS will provide marriage mailers an incentive on Saturation USPS Marketing Mail letters and flats including Every Door Direct Mail® (EDDM®) pieces.

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2024 Promotions

2024 Personalized Color Transpromo Promotion

The 2024 Personalized Color Transpromo Promotion enhances the value of First-Class Mail service by encouraging mailers of bills and statements to incorporate color marketing messaging to improve customer interaction. Mailers receive an additional 1% discount for reply mail inclusion.

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Promotion Period February 1, 2024 — July 31, 2024
Registration December 15, 2023 — July 31, 2024
Discount 3% — 4% Depending on options
Eligible Mail First-Class Mail presort and automation letters
Additional discount for Courtesy Reply Mail or Business Reply Mail® inclusion (all reply pieces must include a valid IMb)
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2024 Personalized Color Transpromo Promotion

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2024 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

The 2023 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.

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Promotion Period February 1, 2024 — July 31, 2024
Registration December 15, 2023 — July 31, 2024
Discount 5%
Eligible Mail First-Class Mail letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
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2024 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

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2024 Emerging & Advanced Technology Promotion (now including Mobile Shopping)

The 2024 Emerging and Advanced Technology (now including Mobile Shopping) Promotion encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences.

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Promotion Period All Year Round (6 consecutive months maximum during calendar year 2024)
Registration November 20, 2023 — December 31, 2024
Discount 3 — 4% depending on technology
Eligible Mail First-Class Mail letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
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Emerging & Advanced Technology Promotion

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2024 Reply Mail IMbA Promotion

The 2024 Reply Mail IMbA Promotion encourages QBRM and High Volume QBRM customers to adopt IMbA. Participants will need to enroll in IMbA and use either a static or serialized barcode.

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Promotion Period July 1, 2024 — December 31, 2024
Registration May 15, 2024 — December 31, 2024
Discount 3% - Static Barcodes or 6% - Serialized Barcodes
Eligible Mail First-Class Mail QBRM Letters & Cards and High Volume QBRM Letters & Cards.
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2024 Reply Mail IMbA Promotion

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2024 Informed Delivery Promotion

The Informed Delivery® Promotion (ID Promotion) enables mailers to use USPS's Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Mailing Campaign Portal or submit their campaign elements via eDoc submission. Mailers that meet the ID Promotion requirements will receive their 4% promotion discount at the time of mailing. For 2023 ID Promotion, eDoc submitters are eligible for a 0.5% incentive on their successfully processed postage statements. More details on ID Promotion can be found in the ID Promotion guidebook.

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Promotion Period August 1, 2024 — December 31, 2024
Registration June 15, 2024 — December 31, 2024
Discount Mailers – 4% Promotion Discount
eDoc Submitter – 0.5% Incentive
Eligible Mail First-Class Mail automation letters, postcards, and flats USPS Marketing Mail automation letters and flats Nonprofit USPS Marketing Mail automation letters and flats
(NOTE: The following exclusions apply: First-Class Mail or USPS Marketing Mail automation letters and flats that do not generate an Informed Delivery image; examples may include mailings to business addresses, Saturation, EDDM, or DDU entry.)
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2024 Informed Delivery Promotion

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2024 Retargeting Promotion

The Retargeting Promotion incentivizes marketers to send out personalized postcards to recent website visitors that didn’t convert.

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Promotion Period September 1, 2024 — November 30, 2024
Registration July 15, 2024 — November 30, 2024
Discount 5%
Eligible Mail First-Class Mail postcards
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2023 Retargeting Promotion

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