Promotions & Incentives
Enhance the Impact of Your Campaign
USPS offers promotions and incentives to reduce the cost of mailing and increase your reach. Whether you'd like to try new products and technologies or reinvigorate your full campaign strategy, USPS can help you leverage mail to create lasting connections with your customers.
Initial Enrollment
To take advantage of USPS® mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
How to Enroll in Mailing PromotionsMy Products Portal
Formerly Mailing Promotions Portal
Mail advertisers: Start your participation in the discount and incentive programs for First-Class Mail® and USPS Marketing Mail® in the new My Products Portal, which features a streamlined sample review process, improved submission tracking, and expert answers to your questions. Learn more with our free guide.
Guide to the USPS My Products PortalMail Incentives
USPS currently offers three types of mail incentives: (1) the First-Class Mail and Marketing Mail Growth Incentives, (2) the Marriage Mail Incentive, and (3) the Catalog Incentive.
First-Class Mail & Marketing Mail Growth Incentives
To incentivize mailers to grow mail volume, the Postal Service is issuing postage credit to registered mail owners who grow qualifying First-Class Mail or Marketing Mail volumes versus a defined threshold. Participants must meet all other requirements, as described in the FAQ and other resources at the link below.
Learn MoreMarriage Mail Incentive
Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. USPS will provide marriage mailers an incentive discount on qualifying Saturation USPS Marketing Mail letters and flats including Every Door Direct Mail® (EDDM®) pieces that meet incentive requirements. This incentive is also available for High Density Plus Marketing Mail letters and flats, with the same incentive requirements as for Saturation Mail, as described in the FAQ at the link below.
Learn MoreCatalog Incentive
Catalogs offer a unique marketing perspective to products and services and provide important value to the mailbox. As of July 12, 2026, the Postal Service is once again offering a Catalog Incentive Price discount to Catalog mailers who comply with the Catalog definition in the Domestic Mail Manual and meet all other eligibility requirements for the Catalog Incentive. This Incentive and all its requirements apply to all USPS Marketing Mail products (except for EDDM-Retail) and to Bound Printed Matter flats and parcels, as described in the FAQ at the link below.
Learn More2026 Promotions
Building on the success of past promotions, USPS has developed the 2026 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 9 months.
2026 Tactile, Sensory, & Interactive Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
Learn More2026 Integrated Technology Promotion
The 2026 Integrated Technology promotion continues to evolve our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), Augmented Reality, Mixed Reality, Virtual Reality, Integration with Voice Assistant, Mobile Shopping and/or Artificial Intelligence.
Learn More2026 First Class Mail Advertising Promotion
The 2026 First-Class Mail® Advertising promotion is designed to encourage the use of First-Class Mail. First-Class Mail is a powerful tool to help businesses reach their target audience with impactful advertisements.
Learn More2026 Continuous Contact Promotion
The Continuous Contact Promotion encourages marketing campaigns with multiple touchpoints to adopt a more targeted approach that drives customer behavior. Through this promotion, participants receive a discount for sending follow-up mailings that repeatedly deliver qualifying USPS Marketing Mail® letters and flats to the same address. These repeated mailings must complement or build upon (but not duplicate) the initial mailing. The result is an ongoing, targeted conversation with the recipient, and the potential to increase conversion rates.
Learn More2025-2026 Catalog Insights Promotion
The Catalog Insights Promotion encourages mailers to use catalogs as a marketing tool. Catalogs offer a unique marketing perspective to products and services and provide important value to the mailbox. Whether you’re nurturing loyal customers or reaching new ones, this promotion can deliver a measurable lift in visibility and response.
Learn More2026 Add-Ons
New in 2026 are a series of add-ons to USPS Mailing Promotions. Participants will be able to increase their promotion discount by pairing the qualified mailpiece with features that enhance mail’s reach and ROI.
To participate in an Add-On, you must claim one of the Promotions.
Additional information on Add-Ons can be found within each Promotion Guidebook.
2026 Informed Delivery Add-On
The Informed Delivery Add-On allows participants to enhance their marketing with USPS’ omni-channel feature to give your mailpiece a digital element.
Learn More2026 Sustainability Add-On
The Sustainability Add-On allows participants to enhance their campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source.
Learn More2027 Promotions
Building on the success of past promotions, USPS has developed the 2027 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 9 months.
2027 Tactile, Sensory, & Interactive Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
Learn More2027 Integrated Technology Promotion
The 2027 Integrated Technology promotion continues to evolve our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), Augmented Reality, Mixed Reality, Virtual Reality, Integration with Voice Assistant, Mobile Shopping and/or Artificial Intelligence.
Learn More2027 First Class Mail Advertising Promotion
The 2027 First-Class Mail® Advertising promotion is designed to encourage the use of First-Class Mail. First-Class Mail is a powerful tool to help businesses reach their target audience with impactful advertisements.
Learn More2027 Direct Mail Discovery Promotion
The 2027 Direct Mail Discovery Promotion drives new business adoption of direct mail by giving eligible companies a cost-effective way to launch measurable, targeted campaigns. Companies that have not mailed within the past 2 years can receive a discount on up to 5,000 mailpieces per mailing, lowering the barrier to entry while putting direct mail’s performance directly to market. This promotion is built to covert non-mailers into active mail users by showcasing direct mail as a proven channel for acquisition, engagement, and revenue growth.
Learn More2027 Impact Messaging Promotion
The Impact Messaging Promotion encourages customers to act with high impact messaging demonstrating the power of mail. Mailpieces that include copy encouraging mail creation, promoting USPS services, and highlighting the value of mail qualify for this Promotion.
Learn More2027 Add-Ons
Continuing in 2027 are a series of add-ons to USPS Mailing Promotions. Participants will be able to increase their promotion discount by pairing the qualified mailpiece with features that enhance mail’s reach and ROI.
To participate in an Add-On, you must claim one of the Promotions.
Additional information on Add-Ons can be found within each Promotion Guidebook.
2027 Informed Delivery Add-On
The Informed Delivery Add-On allows participants to enhance their marketing with USPS’ omni-channel feature to give your mailpiece a digital element.
Learn More2027 Sustainability Add-On
The Sustainability Add-On allows participants to enhance their campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source.
Learn More