Promotions & Incentives
Integrating Direct Mail with Mobile Technology
Enhance how your customers interact and engage with mail. USPS® offers direct mail advertising promotions and incentives to help you continuously invest in the future of your business, and promote best practices for integrating direct mail with mobile technology and other innovative mailing techniques.
Review our Interactive Video Overview of the 2017 Mailing Promotions.Watch Video
Interactive Video Experiences Content References (PDF)
2018 Mailing Promotions
The Postal Service® has been offering mailing promotions and incentives to create awareness of innovative uses of mail for several years. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, we have fundamentally improved the long-term value of mail. However, because of the absence of any presidentially-appointed governors, the Postal Service does not have the authority to establish promotional pricing incentives after the 2017 promotions expire. Customers can continue to leverage the benefits of mailing innovations gained through prior promotions, and we welcome their input on future potential promotions offerings for new governors to consider once they are appointed and confirmed.
To take advantage of USPS direct mail promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
The steps are slightly different for Mail Service Providers (MSP), so select the Enrollment User Guide that applies to you and complete the steps provided.Get Started
- Incentive Programs Enrollment User Guide PDF (1.1 MB) file for Incentive Programs Enrollment User Guide | RTF (29 MB) file for Incentive Programs Enrollment User Guide
- Incentive Programs Enrollment User Guide (for MSPs) PDF (1.1 MB) file for Incentive Programs Enrollment User Guide (for MSPs) | RTF (29 MB) file for Incentive Programs Enrollment User Guide (for MSPs)
2017 Personalized Color Transpromo Promotion
New print technologies deliver unique, creative materials that generate experiences you cannot have in a singularly digital way. The 2017 Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.
2017 Mobile Shopping Promotion
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.
2017 Earned Value Promotion
To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures. Alternate Postage (also known as Share Mail™) has been added to the promotion. Participants must register their Mailer IDs (MIDs) and permit(s) to ensure future earned credits are correctly applied on the Business Customer Gateway.
2017 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Leveraging the physical aspects of mail, as well as the advances in print technology, marketers and mailers can enhance how customers interact and engage with mail. During this promotion, eligible mailers who incorporate a multi-sensory experience in their mailpiece may receive a postage discount.
2017 Direct Mail Starter Promotion
The Direct Mail Starter Promotion is offered to first time mailers to promote events and offers that incorporate the use of print-mobile technology on up to 10,000 mailpieces during the length of the promotion. Any print-mobile technologies, such as (QR codes, barcode tracking technology, enhanced augmented reality (AR), Near Field Communications (NFC), or other print-mobile technologies currently approved in our promotions can be used to qualify for this promotion.
2017 Emerging & Advanced Technology Promotion
The Emerging & Advanced Technology Promotion encourage mailers to integrate direct mail with advances in mobile technology using NFC technology, Video in Print (ViP), Beacon technology, “Enhanced” Augmented Reality, Virtual reality or a Digital to Direct Mail experience to allow the recipient to engage in innovative digital experiences triggered from their mailpiece. New for this year is the inclusion of Virtual Reality and Digital to Direct Mail to elicit a higher response from consumers by using immersive experiences and dynamically printed, personalized messaging.