Promotions & Incentives

Integrating Direct Mail with Mobile Technology

Make the most of how your customers interact and engage with mail. USPS® offers direct mail advertising promotions and incentives to help you promote best practices for integrating direct mail with mobile technology.

Initial Enrollment

To take advantage of USPS direct mail promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.

The steps are slightly different for Mail Service Providers (MSP), so select the Enrollment User Guide that applies to you and complete the steps provided.

Incentive Programs Enrollment User Guide
Incentive Programs Enrollment User Guide (for MSPs)

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2019 Promotions & Incentives

Building on the success of past promotions, USPS has developed the 2019 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall direct mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.

2019 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.

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2019 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Promotion Period February 1 — July 31, 2019
Registration December 15, 2018 — July 31, 2019
Discount 2% of eligible postage
Eligible Mail USPS Marketing Mail® letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions tactilesensorypromo@usps.gov
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2019 Emerging & Advanced Technology Promotion

To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Addressable TV technology application in their direct mail campaigns.

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2019 Emerging & Advanced Technology Promotion

Promotion Period March 1 — August 31, 2019
Registration January 15 — August 31, 2019
Discount 2% of eligible postage
Eligible Mail First-Class Mail® presort and automation letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions emergingtechpromo@usps.gov
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2019 Earned Value Promotion

To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures.

Earned Value Credits

New Participants
$0.03 credit for each BRM, CRM, and/or Share Mail piece counted based on their enrolled MID.

2017 Participants
$0.03 credit for each BRM, CRM, and/or Share Mail piece counted based on meeting or exceeding a 95% of volume (threshold) counted for the same MID from April 1 through June 30, 2018.

$0.00 for each BRM, CRM, and Share Mail piece counted when mailers DO NOT meet their 95% of volume (threshold) counted for the same MID from April 1 through June 30, 2018.

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2019 Earned Value Promotion

Promotion Period April 1 — June 31, 2019
Registration February 15 — March 31, 2019
Eligible Mail Business Reply Mail, Courtesy Reply Mail, and Share Mail
Acceptance Period for Credits The credits will be released when the participant agrees to their volumes when the promotion ends. The volumes must be accepted by September 15, 2019; otherwise, the credits will be forfeited.
Earned Value Credits

See the promotion credits described under "New Participants" and "2017 Participants."

Credits are available for their use once they have been released to the respective permit(s).

Expiration Date for Credits December 31, 2019
Questions earnedvalue@usps.gov
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2019 Personalized Color Transpromo Promotion

The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.

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2019 Personalized Color Transpromo Promotion

Promotion Period July 1 — December 31, 2019
Registration May 15 — December 31, 2019
Discount 2% of eligible postage
Eligible Mail First-Class Mail® commercial letters that are part of an IMb Full-Service mailing
Questions fcmcolorpromotion@usps.gov
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2019 Mobile Shopping Promotion

The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

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2019 Mobile Shopping Promotion

Promotion Period August 1 — December 31, 2019
Registration June 15 — December 31, 2019
Discount 2% of eligible postage
Eligible Mail USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions mailingpromotions@usps.gov
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2019 Informed Delivery Promotion

The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.

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2019 Informed Delivery Promotion

Promotion Period September 1 — November 30, 2019
Registration July 15 — November 30, 2019
Discount 2% of eligible postage
Eligible Mail First-Class Mail presort and automation letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats

NOTE: At this time mailings associated with single piece Informed Delivery campaigns are not eligible for a promotional discount under the 2019 ID Promotion.
Questions promotion-informeddelivery@usps.gov
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