Promotions & Incentives
Integrating Direct Mail with Mobile Technology
Make the most of how your customers interact and engage with mail. USPS® offers direct mail advertising promotions and incentives to help you promote best practices for integrating direct mail with mobile technology.
To take advantage of USPS direct mail promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
The steps are slightly different for Mail Service Providers (MSP), so select the Enrollment User Guide that applies to you and complete the steps provided.Incentive Programs Enrollment User Guide
Incentive Programs Enrollment User Guide (for MSPs)
2019 Promotions & Incentives
Building on the success of past promotions, USPS has developed the 2019 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall direct mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.
2019 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.Learn More
2019 Emerging & Advanced Technology Promotion
To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Addressable TV technology application in their direct mail campaigns.Learn More
2019 Earned Value Promotion
To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures.
Earned Value Credits
$0.03 credit for each BRM, CRM, and/or Share Mail piece counted based on their enrolled MID.
$0.03 credit for each BRM, CRM, and/or Share Mail piece counted based on meeting or exceeding a 95% of volume (threshold) counted for the same MID from April 1 through June 30, 2018.
$0.00 for each BRM, CRM, and Share Mail piece counted when mailers DO NOT meet their 95% of volume (threshold) counted for the same MID from April 1 through June 30, 2018.Learn More
2019 Personalized Color Transpromo Promotion
The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.Learn More
2019 Mobile Shopping Promotion
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.Learn More
2019 Informed Delivery Promotion
The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.Learn More