Find Potential Customers

Planning a marketing mailing? Our online mapping tool is designed to help you find the potential customers near your business who matter most.

Select Your Routes

Using the tool, you can choose among postal routes based on demographics1, then we deliver to every address on your selected routes.

Get Low-Cost Marketing

No need to purchase mailing lists. And with our recently lowered prices, use Every Door Direct Mail service to reach potential customers starting at 15.4¢ per mailpiece.

What Is Every Door Direct Mail?

Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. Just create your mailpieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes.

USPS Direct Mail Marketing for Your Business Video Transcript (TXT | 4KB)

View of a neighborhood mapping radius with demographic data in the Every Door Direct Mail tool.

Map Your Delivery Area

We’ve enhanced the Every Door Direct Online Tool to make creating business mailings easier and provide a better experience for our customers.

Focus on up to a 5-mile radius of your business or search for routes by city and state or ZIP Code™. You can use demographic data including age range and average household income and size to choose among routes.2

Image of sample mailpieces.

Send Mailings Big or Small

Our Every Door Direct Mail-Retail® service is a simple and cost-effective option for local businesses sending up to 5,000 mailpieces a day per ZIP Code. For larger mailings, use our Every Door Direct Mail service with a mailing permit. It's great for announcing store openings, sales, or events.

A row of suburban homes with neatly manicured lawns.

Focus Marketing Efforts and Cut Costs

With Every Door Direct Mail service, there’s no need to buy addresses or mailing lists. Instead, you can focus your marketing efforts on potential customers within a specific radius of your business, which can save you on postage and printing.

Image of mailpieces.

Create Unique Mailings

Craft mailpieces to share a story, announce sales, or include coupons, menus, event calendars, and more. As long as your piece meets flexible size limits and includes the correct label and indicia, you can design it your way, or hire a printer or mail service provider to do it for you. Many will even get your mailing to the Postal Service™ for you.

Man in an office setting speaks as two of his co-workers listen.

How Does It Work?

  1. Plan Your Mailing

    Use our mapping tool to help choose your postal routes.

  2. Create Your Mailpiece

    Design your own or hire a printer or mail service provider to create it using Every Door Direct Mail size specifications.

  3. Pay Online or at the Post Office

    Pay for postage online with a free® account or pay at the Post Office.

  4. Leave the Rest to Us

    Bring or send your mailing to a Post Office for delivery.

    To learn more, watch the USPS Direct Mail Marketing for Your Business video.

More Information on Every Door Direct Mail Service

Where can I get more Every Door Direct Mail information? Expand Collapse FAQ question

You can download fact sheets for both Every Door Direct Mail-Retail® (PDF) and Every Door Direct Mail-BMEU® (PDF) service.

If you're looking for step-by-step instructions to the online mapping tool, try our User Guide.
Every Door Direct Mail® User Guide PDF file for Every Door Direct Mail® User Guide | RTF file for Every Door Direct Mail® User Guide

You can order a free Every Door Direct Mail® Kit, which includes sample mailpieces and all the information you need to take advantage of the service.

Many printers and mail service providers can not only help you produce and print your Every Door Direct Mail® pieces, but they'll also get your mailings to the Postal Service™ for you. Check your local listings or contact one of the many printers or mail service providers to learn more.

There are third party websites* that can help you format, design, print, and send your mailing online. They make it easy to design a mailing and send an entire campaign with standard USPS® formats and postage services.

Your mailpieces will need to meet certain size and weight restrictions. They'll also need to include a mailing label and the correct indicia. You can find more specifics in the Quick Reference Guide (PDF) or use the Mailpiece Size Requirements Tool once you're in in the online mapping tool.

A permit imprint indicia is a method of postage payment used by an authorized mailer instead of affixing a postage stamp or meter stamp.

The current Every Door Direct Mail-Retail® price per piece for Flats up to 3.3 oz is $0.176.

No. If you don't pay for your mailing online, you will need to pay at the Post Office™ with cash, credit/debit card, check, or meter strip.

Bring your mailing in bundles of 50 up to 100 mailpieces with facing slips attached and the mailing statement you created using our online tool.

The facing slip includes information for the Post Office™ on how to process your order. After confirming your order online, you should print one for each route you selected.

Retail Facing Slip (PDF)

Priority Mail® service is a fast and efficient way to ship your mailing to a Post Office™ if your mailing is going to an area that your local Post Office doesn’t serve. Place bundles with facing slips in a box and include an envelope with the following:

Address your boxes to "Postmaster" at the Post Office you're shipping them to.

Then label and number your boxes. On each one, write "Every Door Direct Mail–Retail" and "Open Immediately." For multiple boxes, number them starting with "1 of X" with "X" (e.g. 1 of 6, 2 of 6, 3 of 6, etc.).

Most local businesses choose our Every Door Direct Mail-Retail® service, which allows you to send up to 5,000 mailpieces a day per ZIP Code™. Because you'll be using our approved Retail Indicia, you don't need to purchase a postage permit.

If you're a business planning to send larger mailings, you'll need to use a mailing permit and gain entry into a Business Mail Entry Unit (BMEU), or the area of a postal facility where mailers present bulk and permit mail for acceptance.

You only need a postage permit if you plan to enter your mailing at a Business Mail Entry Unit (BMEU).

If you're sending more than 5,000 mailpieces a day per 5–digit ZIP Code™, you can save time and money managing your mailings online when you create a USPS Business Account.

You can contact the USPS National Customer Support Center for help with Every Door Direct Mail-Retail® service:

Phone: 877-747-6249

Or use the following information for help with Every Door Direct Mail (BMEU) service:

PostalOne!® Support
Phone: 800-522-9085

Every Door Direct Mail® service uses simplified addressing, which is explained in the Domestic Mail Manual (DMM®) Section 602.3.2: "Simplified Address," or call your local BMEU. Take your properly prepared mail to the BMEU where the mailing permit is held or ask your printer to take them to the BMEU for you.

After presenting your Every Door Direct Mail mailings at your local BMEU, you can purchase Priority Mail Open and Distribute® service to transport your Every Door Direct Mail mailings to the Post Office in that area. Or you can transport your Every Door Direct Mail® mailings yourself with a PVDS Verification and Clearance (PS Form 8125).