Using Every Door Direct Mail

What is EDDM?

USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size2. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future. The EDDM mapping tool is easy to use and discounts are available even for small businesses.

Price – USPS Marketing Mail® Flats up to 3.3 oz
EDDM Retail® USPS Marketing Flats $0.187 per piece
EDDM BMEU USPS Marketing Mail at $0.162 per piece

EDDM Mapping Tool

Get Started Now – Two Options

You can create your EDDM order yourself or get help with design, printing, and mail preparation and drop-off using USPS affiliate vendors.

EDDM – Do It Yourself

Ready to save money? Learn how to prepare an EDDM mailing, options, and tips for reaching potential customers quickly and effectively.

Learn More

EDDM – Online Design & Printing Help

Let USPS affiliate1 printers and mailing experts help you save time and focus your ad campaign and marketing dollars with memorable mail.

Learn More

Creating an EDDM Mailing

  1. Create a USPS Account
    Set up your USPS EDDM or Business Account to get started.
    About USPS EDDM & Business Accounts
  2. Select Your Routes
    Choose the carrier routes on the EDDM Mapping tool where you think your customers live. The EDDM User Guide illustrates and explains all the steps for choosing delivery routes.
    EDDM Mapping Tool
    EDDM User Guide PDF (5.1 MB) | RTF (0.5 MB)
  3. Create a Mailpiece
    Select the right type and size mailpiece for EDDM advertising. Choose a clean design with a clear message. Offering a discount with your campaign helps brings in new customers.
    Online Direct Mail Experts

    NOTE: USPS® assumes no liability for the results of any contact with any company listed. Private vendors may apply non-USPS charges.
  4. Find a Printer
    Online direct mail specialists and some local printers can help format and design, as well as print, your mailpiece.
    Online Experts & Local Printers
  5. Choose Your Drop Off Date
    You can pay for your mailing online or at the Post Office™ where you drop it off. Select your drop-off date based on how many deliveries you want and where you plan to send them. The EDDM User Guide explains the drop-off steps and options for Retail and Business Mail Entry Unit (BMEU) accounts.
    EDDM User Guide PDF (5.1 MB) | RTF (0.5 MB)

  1. Prepare Mailing Bundles
    Bundle your mailing in stacks of 50-100 mailpieces. Bundles may not be higher than 6 inches. Direct mail specialists can prepare your mailing as part of your order.
  2. Fill Out Processing Forms
    Facing slips and EDDM forms tell the Postal Service™ how to process and deliver your order. Attach a facing slip to the top of every bundle. If a customer wants to be removed from your mailings, include the customer's address in the "Do Not Deliver Address" column on the facing slip. Write the number of pieces in the bundle on the facing slip.
    EDDM Postal Forms
  3. Pay for Postage
    Pay with a free® account online or pay at the Post Office™. Charges are based on the type of account you have and the size of your mailing.
    EDDM Postage
  4. Submit Your Mailing
    Take or send your mailing to a Post Office for delivery.

EDDM Quick Reference

Designing & Printing Mailpieces

Send Actionable Mail

  1. Choose Your Mailpiece Size
    EDDM mailings use USPS Marketing Mail™ Flats. Pick the size, weight, and type of flat that will work with your offer. You can check your mailpiece's size with the Mailpiece Size Requirements Tool in the EDDM online mapping tool.
    USPS Marketing Mail (formerly Standard Mail) Flat Sizes
  2. Design Your Mailpiece
    If you want to generate leads or business with an offer, use mailpiece copy and design to present your offer clearly and prominently.
  3. Format Your Mailpiece for Printing
    Make sure your design includes the address label and postage indicia in the right locations for an EDDM mailing. Many printers can help you format, design, print, and prepare your mailing using the correct USPS® formats and postage marks.

USPS & EDDM Business Accounts

The Postal Service has two types of accounts for EDDM mailings. The account that is better for your business depends on the size and frequency of your mailings.

Every Door Direct Mail-Retail® Account

Most local businesses choose our Every Door Direct Mail-Retail® (EDDM Retail®) service, which allows up to 5,000 mailpieces a day per ZIP Code. EDDM Retail accounts use the EDDM Retail Indicia and do not need to purchase a postage permit.
Open EDDM Retail ( Account

USPS Business Account

With a USPS business account you can save time and money by managing your mailings online. Mailings of more than 5,000 mailpieces per 5–digit ZIP Code per day require a postage permit. Large mailings must be dropped off at a Business Mail Entry Unit (BMEU) or Postal Service™ facility that accepts bulk and permit mail.
Open USPS Business Account

Tips for EDDM Mailings

EDDM Postage Expand Collapse FAQ question

EDDM Price & Postage

The Every Door Direct Mail-Retail price per piece for Flats weighing no more than 3.3 oz is $0.187.

  • EDDM Retail Customers
    You do not have to have a mailing permit to use EDDM Retail. Retail customers may pay for mailings online with a credit/debit card or at the Post Office™ with cash, credit/debit card, check, or meter strip.
  • EDDM BMEU® (Business Mail Entry Unit) Customers
    BMEU customers must pay for mailings with a bulk-mailing permit. Drop off your EDDM mailings at the BMEU where your permit is held.

Postage Permits
A permit imprint indicia is a postage payment mark that authorized mailers may use instead of a postage or meter stamp.

  • EDDM Retail customers may use the Every Door Direct Mail-Retail indicia.
  • EDDM BMEU customers may use an existing permit indicia.

Every Door Direct Mail-Retail Indicia Guidelines

  • Every EDDM mailpiece must have an EDDM indicia with “ECRWSS” in the address area, within the permit indicia, or below the permit, like the examples to the right.
  • The EDDM Retail Indicia does not have a specific size requirement but must be larger than .5" x .5".
  • The type font must be in all caps and at least a 4 point size.
  • Place the indicia in the upper right hand corner of the mailpiece.
  • It should fit in the area 1.625" from the right edge and 1.375" from top edge.
  • Leave 1/8" of space around the top and right edge.
EDDM indicia has 5 lines of writing:  PRSRT STD, ECRWSS, U.S. POSTAGE, PAID, EDDM Retail.

BMEU Address Label Guidelines

  • "EDDM" must be included after "ECRWSS" on the address label if the mailpiece is 10.5" to 11.5" long.
  • Including City, State, and 5-Digit ZIP Code is recommended but not required.
BMEU address label with the letters ECRWSSEDDM flanked by asterisks above the words, Postal Customer City, State, and 5-Digit ZIP Code