What Is Every Door Direct Mail?
Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. Just create your mailpieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes.
Map Your Delivery Area
We’ve enhanced the Every Door Direct Online Tool to make creating business mailings easier and provide a better experience for our customers.
Focus on up to a 5-mile radius of your business or search for routes by city and state or ZIP Code™. You can use demographic data including age range and average household income and size to choose among routes.2
Send Mailings Big or Small
Our Every Door Direct Mail-Retail® service is a simple and cost-effective option for local businesses sending up to 5,000 mailpieces a day per ZIP Code. For larger mailings, use our Every Door Direct Mail service with a mailing permit. It's great for announcing store openings, sales, or events.
Focus Marketing Efforts and Cut Costs
With Every Door Direct Mail service, there’s no need to buy addresses or mailing lists. Instead, you can focus your marketing efforts on potential customers within a specific radius of your business, which can save you on postage and printing.
Create Unique Mailings
Craft mailpieces to share a story, announce sales, or include coupons, menus, event calendars, and more. As long as your piece meets flexible size limits and includes the correct label and indicia, you can design it your way, or hire a printer or mail service provider to do it for you. Many will even get your mailing to the Postal Service™ for you.
How Does It Work?
Plan Your Mailing
Use our mapping tool to help choose your postal routes.
Create Your Mailpiece
Design your own or hire a printer or mail service provider to create it using Every Door Direct Mail size specifications.
Pay Online or at the Post Office
Pay for postage online with a free USPS.com® account or pay at the Post Office.
Leave the Rest to Us
Bring or send your mailing to a Post Office for delivery.
Where can I get more Every Door Direct Mail information? Expand Collapse FAQ question
How do I use the online mapping tool? Expand Collapse FAQ question
How can I get more help or see sample mailpieces? Expand Collapse FAQ question
You can order a free Every Door Direct Mail® Kit, which includes sample mailpieces and all the information you need to take advantage of the service.
How do I find a printer or mail service provider to produce my mailing? Expand Collapse FAQ question
Many printers and mail service providers can not only help you produce and print your Every Door Direct Mail® pieces, but they'll also get your mailings to the Postal Service™ for you. Check your local listings or contact one of the many printers or mail service providers to learn more.
Are there vendors or resources for creating mailpieces? Expand Collapse FAQ question
There are third party websites* that can help you format, design, print, and send your mailing online. They make it easy to design a mailing and send an entire campaign with standard USPS® formats and postage services.
*Private vendors may apply non-USPS charges.
What are the size requirements and specifications for mailpieces? Expand Collapse FAQ question
Your mailpieces will need to meet certain size and weight restrictions. They'll also need to include a mailing label and the correct indicia. You can find more specifics in the Quick Reference Guide (PDF) or use the Mailpiece Size Requirements Tool once you're in in the online mapping tool.
What is a permit imprint indicia? Expand Collapse FAQ question
A permit imprint indicia is a method of postage payment used by an authorized mailer instead of affixing a postage stamp or meter stamp.
What is the postage price per mailpiece for Every Door Direct Mail service? Expand Collapse FAQ question
The current Every Door Direct Mail-Retail® price per piece for Flats up to 3.3 oz is $0.175.
Do I have to pay for my mailing online? Expand Collapse FAQ question
No. If you don't pay for your mailing online, you will need to pay at the Post Office™ with cash, credit/debit card, check, or meter strip.
How should I bring my mailing to the Post Office? Expand Collapse FAQ question
Bring your mailing in bundles of 50 up to 100 mailpieces with facing slips attached and the mailing statement you created using our online tool.
What is a facing slip and why do I need one? Expand Collapse FAQ question
The facing slip includes information for the Post Office™ on how to process your order. After confirming your order online, you should print one for each route you selected.
Can I ship my mailing to the Post Office instead? Expand Collapse FAQ question
Priority Mail® service is a fast and efficient way to ship your mailing to a Post Office™ if your mailing is going to an area that your local Post Office doesn’t serve. Place bundles with facing slips in a box and include an envelope with the following:
- Sample mailpiece
- Check or money order made out to "Postmaster" or "Postal Service" for the amount of postage for your mailing. Include your telephone number on the front of the check.
- Completed Every Door Direct Mail-Retail® Postage Statement (Form 3587 | PDF ), the same form you would have brought to your local Post Office if you mailed from there.
- Copy of the Postmaster Instruction letter (PDF).
Address your boxes to "Postmaster" at the Post Office you're shipping them to.
Then label and number your boxes. On each one, write "Every Door Direct Mail–Retail" and "Open Immediately." For multiple boxes, number them starting with "1 of X" with "X" (e.g. 1 of 6, 2 of 6, 3 of 6, etc.).
How many mailpieces can I send? Expand Collapse FAQ question
Most local businesses choose our Every Door Direct Mail-Retail® service, which allows you to send up to 5,000 mailpieces a day per ZIP Code™. Because you'll be using our approved Retail Indicia, you don't need to purchase a postage permit.
If you're a business planning to send larger mailings, you'll need to use a mailing permit and gain entry into a Business Mail Entry Unit (BMEU), or the area of a postal facility where mailers present bulk and permit mail for acceptance.
Do I need a postage permit? Expand Collapse FAQ question
You only need a postage permit if you plan to enter your mailing at a Business Mail Entry Unit (BMEU).
How do I create a USPS® Business Account? Expand Collapse FAQ question
If you're sending more than 5,000 mailpieces a day per 5–digit ZIP Code™, you can save time and money managing your mailings online when you create a USPS Business Account.
If I still have questions, who do I contact? Expand Collapse FAQ question
You can contact the USPS National Customer Support Center for help with Every Door Direct Mail-Retail® service:
Or use the following information for help with Every Door Direct Mail (BMEU) service:
Where can I find Every Door Direct Mail service forms? Expand Collapse FAQ question
- Facing Slip (Retail) PDF file for Facing Slip Retail
- Retail Fact Sheet PDF file for Retail Fact Sheet | RTF file for Retail Fact Sheet
- PS Form - 3587: Every Door Direct Mail - Retail® PDF file for Postal Form 3587 for Every Door Direct Mail - Retail
Forms for EDDM BMEU™
- BMEU Fact Sheet PDF file for BMEU Fact Sheet Form | RTF file for BMEU Fact Sheet Form
- Facing Slip (BMEU) PDF file for Facing Slip Form
PS (Postal Service) Forms
- 3602-N: Postage Statement - Nonprofit Standard Mail® PDF file for Postal 3602-N: Postage Statement - Nonprofit Standard Mail Form | HTM Link to All Online Postal PDF
- 3602-R: Postage Statement - Standard Mail PDF file for 3602-R: Postage Statement - Standard Mail Form | HTM Link to All Online Postal PDF Forms
- 3615: Mailing Permit Application and Customer Profile PDF file for Postal 3615: Mailing Permit Application and Customer Profile Form | HTM Link to All Online Postal PDF Forms
- 8125: Plant-Verified Drop Shipment (PVDS) Verification and Clearance PDF file for Postal 8125: Plant-Verified Drop Shipment Verification and Clearance Form | HTM Link to All Online Postal PDF Forms
What is simplified addressing? Expand Collapse FAQ question
Every Door Direct Mail® service uses simplified addressing, which is explained in the Domestic Mail Manual (DMM®) Section 602.3.2: "Simplified Address," or call your local BMEU. Take your properly prepared mail to the BMEU where the mailing permit is held or ask your printer to take them to the BMEU for you.
Can I reach addresses in other cities or states? Expand Collapse FAQ question
After presenting your Every Door Direct Mail mailings at your local BMEU, you can purchase Priority Mail Open and Distribute® service to transport your Every Door Direct Mail mailings to the Post Office in that area. Or you can transport your Every Door Direct Mail® mailings yourself with a PVDS Verification and Clearance (PS Form 8125).