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USPS Next Generation Contest Ending

Last Cycle Completed in 2021

Throughout the history of the Next Generation Campaign Awards® contest, the campaigns you and our other entrants created reflect an admirable dedication to harnessing the power of direct mail. After completing an inspiring contest cycle in 2021, the Next Generation Campaign Awards contest will be ending.

Although the contest is ending, USPS encourages you to continue creating engaging and innovative direct mail campaigns. For more information and inspiration, please visit our USPS Delivers website.

Thank you for your interest and support!

2021 Grand Champion Award Winner

This category was reserved for campaigns with interactive Informed Delivery® ride-along content. Informed Delivery enables campaigns to generate even more consumer impressions, interactions and insights by sending consumers a daily email with a digital preview of their mail.

The 2021 Grand Champion Award Winner:

  • "Frintz" designed and printed by Frintz

For more information about Informed Delivery, email a USPS representative or visit Informed Delivery for Business Mailers.

2021 Innovative B2B Campaign Award Winner

All B2B campaigns were eligible for this category.

The 2021 Innovative B2B Campaign Award Winner:

  • "GunderSmile Happier Holidays Gift Package" designed and printed by Gunderson Direct Inc.

Next Generation Campaign Galleries

See noteworthy campaigns from 2021 and from previous years. You have 3 options for inspiration: the 2021 Next Generation Campaign Book, a gallery of previous winners, and a gallery of mailpieces by attributes.