Next Generation Campaign Awards
The 2020-21 Contest Has Been Extended
Compete for one of the two prestigious Next Generation Campaign Awards® recognizing mail owners, agencies, and printers that produce innovative mail marketing campaigns.
Winners and finalists will have their work showcased in USPS® marketing materials and highlighted at fall USPS events.
Enter to win by Thursday, August 12, 2021. Review Contest Rules
Getting Started
This year, there are two categories:
Grand Champion Award
This category is open for all Business to Consumer (B2C) campaigns.
Winning campaigns are likely to be both innovative and effective. Campaigns with high response rates/ROAS, and with innovative elements such as Informed Delivery® ride-along content, personalized content, die-cuts, pop-ups, textures, scents, specialized inks, and digital response mechanisms are encouraged to apply. Entry is FREE and easy.
For more information about Informed Delivery, email a USPS representative or visit Informed Delivery for Business Mailers.
Innovative B2B Campaign Award
All B2B campaigns, including mailpieces that include Informed Delivery content, are eligible for this category.
How the Contest Works
How to Enter
- Design a campaign that includes an innovative mailpiece.
- Give a brief description of your campaign and team using the submission form at the bottom of the page.
- Check your email for a submission confirmation number and a link to download the Contest Release Agreement document.
- Download, print, and complete the agreement document.
- Send your completed agreement document along with five copies of your work postmarked by Thursday, August 12, 2021.
Grand Champion & Innovative B2B Campaign Award Finalists
Finalists will receive the Next Generation Campaign Award badge and will have their work showcased in USPS marketing materials and at fall events.
Mail owners, agencies, and printers of the finalist campaigns will be invited to speak and receive their trophies at the National Postal Forum in person or via a webinar.
Grand Champion & Innovative B2B Campaign Award Winners
The winning campaigns will be highlighted at fall USPS events.
The mail owner, agency, and printer of the campaign will each be awarded the Next Generation Campaign Award trophy and exclusive rights to use the Next Generation Award Grand Champion badge.
Submit Your Entry
Tell us about your campaign and your team by completing the form below.
Contact Us
If you have questions about the contest, please contact nextgenaward@usps.gov.
Read the Next Generation Campaign Awards Terms & Conditions.