Next Generation Campaign Awards Winners for 2020–21

The Next Generation Campaign Awards® recognize mail owners, agencies, and printers that produce engaging and interactive direct mail campaigns.

USPS® awarded the 2021 Grand Champion and Innovative B2B Campaign Award Winners during the National Postal Forum 2.0 virtual conference, on Tuesday, September 20, 2021. See this year's winners noted below and read about last year's winners in the 2020 Next Generation Campaign Book.

Come get inspired and get details for the 2021–22 contest that will open later this fall.

Stay tuned for more information.

2021 Grand Champion Award Winner

This category was reserved for campaigns with interactive Informed Delivery® ride-along content. Informed Delivery enables campaigns to generate even more consumer impressions, interactions and insights by sending consumers a daily email with a digital preview of their mail.

The 2021 Grand Champion Award Winner:

  • "Frintz" designed and printed by Frintz

For more information about Informed Delivery, email a USPS representative or visit Informed Delivery for Business Mailers.

2021 Innovative B2B Campaign Award Winner

All B2B campaigns were eligible for this category.

The 2021 Innovative B2B Campaign Award Winner:

  • "GunderSmile Happier Holidays Gift Package" designed and printed by Gunderson Direct Inc.

Next Generation Campaign Galleries

See noteworthy campaigns from 2021 and from previous years. You have 3 options for inspiration: the 2020 Next Generation Campaign Book that celebrates last year’s campaigns, a gallery of previous winners, and a gallery of mailpieces by attributes.

Contact Us

If you have questions about the contest, please contact nextgenaward@usps.gov.

Read the Next Generation Campaign Awards Terms & Conditions.