Next Generation Campaign Awards

2019-20 Contest Now Open

Compete for one of the two prestigious Next Generation Campaign Awards recognizing mail owners, agencies, and printers that produce innovative mail marketing campaigns.

Finalists and winners will have their work showcased in USPS® marketing materials and at the National Postal Forum in Orlando, Florida on April 28, 2020.

Enter to win by Friday, February 14, 2020. Review Contest Rules

Getting Started

This year, there are two categories:

Grand Champion Award

This category is reserved for campaigns with interactive Informed Delivery® ride-along content. Informed Delivery enables campaigns to generate even more consumer impressions, interactions and insights by sending consumers a daily email with a digital preview of their mail.

For more information about Informed Delivery, email a USPS representative or visit Informed Delivery for Business Mailers.

See Past Winners Learn more about Irresistible Mail®

Innovative B2B Campaign Award

All B2B campaigns, including mailpieces that do not include Informed Delivery content, are eligible for this category.

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How to Enter

  1. Design a campaign that includes an innovative mailpiece.
  2. Give a brief description of your campaign and team using the submission form at the bottom of this page.
  3. Check your email for a submission confirmation number and a link to download the agreement document.
  4. Download, print, and complete the agreement document.
  5. Send your completed agreement document along with five copies of your work postmarked by Friday, February 14, 2020.
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Grand Champion Finalists & Innovative B2B Campaign Winner

Grand Champion Finalists and the Innovative B2B winner will receive the Next Generation Campaign Award badge and will have their work showcased in USPS marketing materials and at the 2019 National Postal Forum.

Mail owners, agencies, and printers of the finalist campaigns and the B2B winner will be invited to speak and receive their trophies at the National Postal Forum.

Illustration of a grand champion trophy.

Grand Champion

The Grand Champion campaign will be revealed at the National Postal Forum in Orlando, Florida on April 28, 2020.

The mail owner, agency, and printer of the campaign will each be awarded the Next Generation Campaign Award trophy and exclusive rights to use the Next Generation Award Grand Champion badge.

Submit Your Entry

Tell us about your campaign and your team by completing the form below.


Contact Us

If you have questions about the contest, please contact nextgenaward@usps.gov.

Read the Next Generation Campaign Awards Terms & Conditions.