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Promotions & Incentives


Enhance the way your business interacts and engages with consumers through mail. USPS® promotes the best practices for integrating direct mail with mobile technology, and offers promotions and incentives to help you continuously invest in the future of your business.

Listen to the 2014 Promotion Calendar Webinar ›

Current Promotions

Premium Advertising Promotion ›
Promotion Period: April 1 – June 30, 2014
High volume mailers, who currently use Standard Mail® letters for marketing promotions, get a postage discount and leverage the benefits and brand recognition of First-Class Mail when they send First-Class Mail presort letters that are comprised of only marketing or advertising content. Registration is February 15 to June 30, 2014.

Earned Value Reply Mail Promotion ›
Promotion Period: April 1 – June 30, 2014
This promotion is designed to encourage mailers to promote First-Class Mail® as a primary reply mechanism for their customers and to keep the Courtesy Reply Mail™ (CRM)/Business Reply Mail® (BRM) envelopes in their outgoing mail pieces by providing financial benefits when CRM/BRM enclosures are used. Registration is closed.

Upcoming Promotions

Mail & Digital Personalization Promotion ›
Promotion Period: May 1 – June 30, 2014
Business mailers, who create and send eligible mailpieces that direct customers to highly personalized web pages, will get a postage discount during the Mail & Digital Personalization Promotion. Registration is March 15 to June 30, 2014.

Emerging Technology Promotion ›
Promotion Period: August 1 – September 30, 2014
During this promotion, business mailers who use Near Field Communication, “Enhanced” Augmented Reality, or other developing technologies that enhance how consumers interact and engage with mail, can get an upfront 2 percent postage discount on eligible mailpieces. Registration is June 15 to September 30, 2014.

Color Print in First-Class Mail® Transaction Promotion ›
Promotion Period: August 1 – December 31, 2014
This promotion will provide an upfront postage discount to mailers who use dynamic/variable color print for marketing and consumer messages on their bills and statements. Registration is June 15 to December 31, 2014.

Browse additional information about the 2014 Promotions & Incentives ›

Register for Promotions & Incentives  ›