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Picture Permit Imprint Indicia


Picture Permit Imprint Indicia is an offering that provides commercial mailers the opportunity to creatively add value to their mailpiece. You can customize your permit indicia by incorporating a logo, brand images, or trademarks along with required permit indicia information. This provides immediate recognition of your company’s logo, products, promotions, and brands, which could improve the effectiveness of the overall mailing.


  • Boost mailpiece visibility, value, and open rate
  • Raise brand awareness
  • Enhance your mailpiece by making use of prime “real estate” in indicia area
  • Promote company products and services


  • Logos, brand images, or trademarks
  • Color images only
  • Full-Service Intelligent Mail® barcode
  • Nominal per piece fee in addition to postage
  • Application, design approval, and sampling in advance

This offering is available for First-Class Mail® and Standard Mail® letters and postcards. The Picture Permit fees are 1¢ per piece for First-Class Mail letters and postcards and 2¢ per piece for Standard Mail letters and postcards.

Register now to get the Picture Permit application.




Picture Permit Fact Sheet PDF | RTF
Picture Permit Technical Requirements PDF | RTF
Picture Permit Product Requirements PDF | RTF

Have more questions?

Browse our Picture Permit FAQs ›
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Customer Application Process

Anyone can register for Picture Permit, but before you can complete the application process, you must have an approved Mailing Permit (PS Form 3615).

Apply for a Mailing Permit (PS Form 3615) ›


Step 1:  Get started by reviewing the program guidelines and requirements. Then, complete the online registration.

Register Online Now ›


Step 2: After registering, you’ll receive a link to complete the online Picture Permit application, PS Form 3615-A, which requires permit indicia and other information. Submit the signed PS Form 3615-A to


Step 3: When the Program Management Office (PMO) confirms your application has been approved, you will need to submit a PDF copy of the addressed mailpiece showing envelope/postcard dimensions, IMb™, clear zone, and proposed Picture Permit design to


Step 4*:  When the PDF copy of the proposed design clears the initial review, you will receive directions to develop and submit production samples which replicate what will be printed and inducted in the live mailstream. The following information is required on each sample mailpiece...

  • Complete and valid destination address. Do not use the same address for all samples - must have a variety of valid addresses.
  • Picture Permit Imprint Indicia
  • Full-Service Intelligent Mail® barcode (IMb)

* For more details please review the Picture Permit Technical Requirements document.

Please mail samples to

WASHINGTON, DC 20260-5621

USPS® Engineering will then test the designed mailpieces. Once the mailer passes these tests, the PMO will request a mailing schedule, including dates and volumes.