USPS Digital Style Guide

Image of man and woman collaborating on a design.
Intro

Introduction

Our Philosophy. Get an understanding of USPS® as a brand, how we operate and the way to communicate digital content on USPS.com.

Copy

Copy, Tone & Manner

Our Voice. Create a brand personality that is customer-first, helpful and easy to understand in tone.

Design

Design

Our Look & Feel. Craft the USPS® visual style through branding, color palette, typography, iconography, layout and imagery.

Elements

Elements

Our Building Blocks. Develop dynamic content with the help of universal navigation, modals, components and widgets.

Resources

Resources

Our Guidelines. Stay up to date on brand guidelines through FAQs, governance, 508 compliance, technical specs and legal considerations.