Typography & Headings
USPS Digital Style Guide Typography Update
Please note that the USPS DSG has been updated to include an updated digital typeface standard. To see the legacy digital typeface standard please go to https://usps.com/legacy-styleguide.
Primary Digital Font: Inter
The Inter font family is the standard typeface to use on the USPS.com domain. It has an Open Font License and should be used for all domain typography. Usage of any other typeface requires approval from the USPS Marketing Team: support@usps.gov.
Headings
The Digital Style Guide (DSG) defines 6 levels of headings. In some cases, there are variants within certain heading types. The H1, or the Heading 1, has default and inverse variants. The H2, or the Heading 2, has default, inverse, and hero variants.
Heading Size / Type |
Font |
Font Weight |
Font Size |
Color |
|---|---|---|---|---|
Heading 1 <h1> |
Inter |
Bold |
32px |
USPS brand blue |
Heading 1 / Inverse |
Inter |
Bold |
32px |
White |
Heading 2 <h2> |
Inter |
Bold |
28px |
Black |
Heading 2 link |
Inter |
Bold |
28px |
USPS link blue dark |
Heading 2 / Inverse |
Inter |
Bold |
28px |
White |
Heading 2 Hero variant |
Inter |
Bold |
22px |
Black |
Heading 2 Hero variant - link |
Inter |
Bold |
22px |
USPS link blue dark |
Heading 3 <h3> |
Inter |
Bold |
22px |
Black |
Heading 3 <h3> - link |
Inter |
Bold |
22px |
USPS link blue dark |
Heading 4 <h4> |
Inter |
Bold |
18px |
Black |
Heading 4 <h4> - link |
Inter |
Bold |
18px |
USPS link blue dark |
Heading 5 <h5> |
Inter |
Bold |
16px |
Black |
Heading 5 <h5> - link |
Inter |
Bold |
16px |
USPS link blue dark |
Heading 6 <h6> |
Inter |
Bold |
14px |
Black |
Heading 6 <h6> - link |
Inter |
Bold |
14px |
USPS link blue dark |
USPS Digital Text Style
The DSG defines body text as using Inter. For desktop, body/paragraph text defaults to 66% width for improved readability. The default body/paragraph text size is 16px, and there is limited palette of colors used for USPS Digital text:
Usage |
Font |
Font Weight |
Font Size |
Color |
|---|---|---|---|---|
|
Default paragraph, bulleted lists, numbered lists |
Inter |
Regular |
16px x 22px line height |
Black |
|
Small body/paragraph, bulleted lists, numbered lists |
Inter |
Regular |
14px x 20px line height |
Black |
|
Default body copy bold usage |
Inter |
Bold |
16px x 22px line height |
Black |
|
Small body copy bold usage |
Inter |
Bold |
14px x 20px line height |
Black |
|
Alerts can be used at a global-, section-, page-, tool-, or application-level |
Inter |
Bold |
12px |
USPS brand red |
|
Used for legal Terms & Conditions (T&Cs), Privacy Policy statements, footnotes, and other compliance text (fine print) |
Inter |
Regular |
12px |
Black |
| Stand alone text links |
Inter |
Bold underlined |
16px x 22px line height |
Link blue dark or link blue light, depending on background color |
| In-line body copy text links |
Inter |
Regular underlined |
16px x 22px line height |
Link blue dark or link blue light, depending on background color |
|
|
Inter |
Bold |
16px |
White, USPS brand blue, digital green depending on button, type and state |
