Typography
Primary Font: Helvetica Neue
The Helvetica Neue font family is the standard typeface to use in USPS® digital communications. It is a licensed font and usage beyond the USPS.com domain requires approval from the USPS Marketing Team: support@usps.gov.
Alternate Font: Arial
The Arial font family can be used in place of the Helvetica Neue font family; it does not require a license.
Headings
The Digital Style Guide (DSG) defines 6 levels of headings. In some cases, there are variants within certain heading types. The H1, or the Heading 1, has default and inverse variants. The H2, or the Heading 2, has default, inverse, and hero variants.
Heading Size / Type |
Font |
Font Weight |
Font Size |
Color |
|---|---|---|---|---|
Heading 1 <h1> |
Helvetica Neue |
Bold |
32px |
USPS Digital Blue |
Heading 1 / Inverse |
Helvetica Neue |
Bold |
32px |
White |
Heading 2 <h2> |
Helvetica Neue |
Bold |
28px |
USPS Digital Blue |
Heading 2 / Inverse |
Helvetica Neue |
Bold |
28px |
White |
Heading 2 Hero variant |
Helvetica Neue |
Bold |
22px |
USPS Digital Blue |
Heading 3 <h3> |
Helvetica Neue |
Bold |
22px |
USPS Digital Blue |
Heading 4 <h4> |
Helvetica Neue |
Bold |
18px |
USPS Digital Blue |
Heading 5 <h5> |
Helvetica Neue |
Bold |
16px |
USPS Digital Blue |
Heading 6 <h6> |
Helvetica Neue |
Bold |
14px |
USPS Digital Blue |
USPS Digital Text Style
The DSG defines body text as using Helvetica Neue, with Arial as an alternative font. For desktop, body/paragraph text defaults to 66% width for improved readability. The default body/paragraph text size is 16px, and there is limited palette of colors used for USPS Digital text:
Usage |
Font |
Font Weight |
Font Size |
Color |
|---|---|---|---|---|
|
Default paragraph, bulleted lists, numbered lists |
Helvetica Neue |
Regular |
16px x 22px line height |
Black |
|
Small body/paragraph, bulleted lists, numbered lists |
Helvetica Neue |
Regular |
14px x 20px line height |
Black |
|
Default body copy bold usage |
Helvetica Neue |
Bold |
16px x 22px line height |
Black |
|
Small body copy bold usage |
Helvetica Neue |
Bold |
14px x 20px line height |
Black |
|
Alerts can be used at a global-, section-, page-, tool-, or application-level |
Helvetica Neue |
Bold |
12px |
USPS Digital Red |
|
Used for legal Terms & Conditions (T&Cs), Privacy Policy statements, footnotes, and other compliance text (fine print) |
Helvetica Neue |
Regular |
12px |
Black |
|
Navigation, links, button text |
Helvetica Neue |
Bold |
16px x 22px line height |
USPS Digital Blue, USPS Accent Blue, White depending on usage |
