Search Engine Optimization (SEO)

To optimize content for search, you first write and organize content so that it meets the needs of human users and is easy for them to understand. Then, you can use certain techniques to help search engines find and understand the content.

For help optimizing your content, and for Content Team SEO reviews, contact the Brand Marketing team at USPS Digital CCB.

An SEO review considers the page's visible content and information hidden in the HTML.

Define search intent:

  • Customer goals
  • Search trends
  • Keywords

Improve HTML optimizations:

  • Metadata
  • Microdata
  • HTML & metrics tags

Enhance content organization:

  • Page headings
  • Content location
  • Format and presentation