Color Palette
USPS Digital Style Guide Color Palette Update
Please note that the USPS DSG has been updated to include an updated color palette. To see the legacy color palette please go to https://usps.com/legacy-styleguide.
The correct use of USPS® brand colors is important for maintaining consistency across digital properties. USPS colors are instantly recognizable and part of our heritage and personality.
When using brand colors:
- Use only the USPS digital color palette
- Follow accessibility and contrast requirements
- Use secondary palette proportionally
Unified Color Palette
Our primary colors should be used prominently throughout USPS digital properties.
USPS Brand Blue: #004B87
Principal Color
White: #FFFFFF
Background
Text Black: #000000
Primary body text color
Specific Use Colors
USPS Brand Red: #DA291C
Error/Alert Messaging
Text use only for alerts and error messaging. Limited use as a graphical accent color, including directional accents, alert bars, and error identification.
USPS Digital Green: #218748
Approval, ecommerce/Transaction Buttons
Used for ecommerce point-of-sale and for indicating positive activities like delivery confirmations and payment submissions.
USPS Link Blue - dark: #0068BB
Standard text link color for links on a white or light background.
USPS Link Blue - light: #CCE8FF
Text link color when links sit on a dark background to ensure adequate color contrast.
USPS Light Blue: #6ED0F6
Limited use as a graphical accent color. Not for use in typography.
Functional Grays
Light Background Gray: #F7F7F7
Prominent Background Gray
Background Hover Gray: #EDEDED
Dark Background Gray: #D8D8D8
Text Hover/Form Field Rules Gray: #999999
Text Gray: #595959
Limited use with certain form elements.
Background: USPS Brand Blue #004B87
Text: White #FFFFFF
Background: USPS Brand Blue #004B87
Text: Background Hover Gray #EDEDED
Background: USPS Brand Blue #004B87
Text: Light Background Gray #F7F7F7
Background: USPS Digital Red #DA291C
Text: White #FFFFFF
Background: USPS Digital Green #218748
Text: White/#FFFFFF
Background: White/#FFFFFF
Text: USPS Brand Blue #004B87
Background: White #FFFFFF
Text: Black #000000
Background: White #FFFFFF
Text: USPS Digital Red #DA291C
Background: White/#FFFFFF
Text: USPS Link Blue Dark #0068BB
Background: Light Background Gray #F7F7F7
Text: USPS Link Blue Dark #0068BB
Background: USPS Brand Blue #004B87
Text: USPS Link Blue Light #CCE8FF
Background: White #FFFFFF;
Text: USPS Digital Green #218748
Background: Light Background Gray #F7F7F7
Text: USPS Brand Blue #004B87
Background: Light Background Gray #F7F7F7
Text: Black #000000
Background: Light Background Gray #F7F7F7
Text: USPS Link Blue Dark #0068BB
Background: Hover Background Gray #EDEDED;
Text: USPS Brand Blue #004B87
Background: Hover Background Gray #EDEDED;
Text: Black #000000
Background: Dark Background Gray #D8D8D8
Text: USPS Brand Blue #004B87
