The correct use of the USPS® brand colors is important to maintain consistency across our digital properties. USPS colors are instantly recognizable and a part of our heritage and personality.
- Use only the USPS digital color palette
- Follow accessibility and contrast requirements
- Use Secondary Palette proportionally
Primary Palette
Our primary colors should be used prominently throughout USPS digital properties.
- USPS Digital Blue: #333366
- Principle Color
- White: #FFFFFF
- Background
- Text Black: #000000
- Primary body text color
Specific Use Colors
- USPS Digital Red: #E71921
- Error/Alert Messaging
-
Text use only for alerts and error messaging. Limited use as a graphical accent color, including directional accents, alert bars, and error identification.
- USPS Digital Green: #218748
- Approval, ecommerce/Transaction Buttons
-
Used for ecommerce point-of-sale and for indicating positive activities like delivery confirmations and payment submissions.
- USPS Digital Accent Blue: #3573B1
- Graphics accent and alternative text link color.
-
Used in megamenu, for inline links, and where a contrast to USPS Digital Blue is required.
Functional Grays
- Light Background Gray: #F7F7F7
- Prominent Background Gray
- Background Hover Gray: #EDEDED
- Dark Background Gray: #D8D8D8
- Text Hover/Form Field Rules Gray: #999999
- Text Gray: #595959
Limited use with certain form elements.
- White
Background: USPS Digital Blue/#333366
Text: White/#FFFFFF
- Background Hover Gray
Background: USPS Digital Blue/#333366
Text: Background Hover Gray/#EDEDED
- Light Background Gray
Background: USPS Digital Blue/#333366
Text: Light Background Gray/#F7F7F7
- USPS Digital Red
Background: USPS Digital Red/#E71921
Text: White/#FFFFFF
Limited Use
- USPS Digital Green
Background: USPS Digital Green/#218748
Text: White/#FFFFFF
Limited Use
- USPS Digital Blue
Background: White/#FFFFFF
Text: USPS Digital Blue/#333366
- Black
Background: White/#FFFFFF
Text: Black/#000000
Limited Use
- USPS Digital Red
Background: White/#FFFFFF
Text: USPS Digital Red/#E71921
Limited Use
- USPS Digital Accent Blue
Background: White/#FFFFFF
Text: USPS USPS Digital Accent Blue/#3573B1
Limited Use
- USPS Digital Accent Blue
Background: Light Background Gray/#F7F7F7
Text: USPS Digital Accent Blue/#3573B1
Limited Use
- USPS Digital Green
Background: White/#FFFFFF
Text: USPS Digital Green/#218748
Limited Use
- USPS Digital Blue
Background: Light Background Gray/#F7F7F7
Text: USPS Digital Blue/#333366
- Black
Background: Light Background Gray/#F7F7F7
Text: Black/#000000
- USPS Digital Accent Blue
Background: Light Background Gray/#F7F7F7
Text: USPS Digital Accent Blue/#33573B1
- USPS Digital Blue
Background: Hover Background Gray/#EDEDED
Text: USPS Digital Blue/#333366
- Black
Background: Hover Background Gray/#EDEDED
Text: Black/#000000
- USPS Digital Blue
Background: Dark Background Gray/#D8D8D8
Text: USPS Digital Blue/#333366
- Black
Background: Dark Background Gray/#D8D8D8
Text: Black/#000000
