Welcome to the USPS® Digital Style Guide

Our goal at is to give customers the information and tools they need to achieve their goals and have the best possible customer experience. We do that by communicating a consistent brand message across all elements of content, design, and interaction.

You, as designers and developers, can count on this style guide when applying our brand identity across It contains all the resources and assets you'll need; follow its guidance and you'll breeze through your mandatory Style Guide Compliance Reviews.

Together, we can create digital experiences that take to new heights.

How To Use

The DSG is organized to provide clear guidance on:

  • Copy, Tone, & Manner: High-level goals and style and usage
  • Design: Including branding, colors, typography, and imagery
  • Elements: Specifications and examples of HTML page elements
  • Resources: Additional guidance around accessibility, governance, legal compliance, and more topics.

By following DSG guidelines, you connect your application to USPS's brand, mission, and customers' needs and expectations.

Version History

You are currently viewing DSG version 4.0, launched in June, 2020.

The USPS Digital Style Guide (DSG) is a living document and the domain is ever growing. The DSG is as complete and current as possible. However, if you have any questions about USPS digital style, don’t see the specification you need in the DSG, or require guidance for a new/revised user interface element, please contact

  • Version 3.5 (June 2020): mid-cycle update including content consolidation, conversion of Elements PDF section to HTML, DSG navigation update, updates to color palette, refocus on most commonly used elements, and more
  • Version 3.0 (August 2019): completely revised and updated DSG, including additional Site Simplification elements and specifications, the latest page-level and application components, new font sizes and alternative font, an expanded color palette, and much more
  • Version 2.0 (July 2017): initial capture of select Site Simplification elements and specifications
  • Version 1.0 (May 2016): capturing the updated “Phoenix”-era look-and-feel