Pictograms drawn before the last Ice Age include what some scholars believe are heart shapes, its connection with love is as old as the ancient Greeks. They used images of ivy, grape, and fig leaves—all shaped like the heart symbol—in funerary art and on pottery to symbolize eternal love.
In the 1970s, a campaign to increase tourism in New York famously substituted the heart symbol for the word ”love“ in its slogan, a trademarked logo that spawned imitations around the world.
First day of issue: January 22, 2015 Richmond, VA
The Love Forever Heart Stamp is being issued as a Forever® stamp. Forever stamps are
always equal in value to the current First-Class Mail® one-ounce price, which is $0.50.