POLITICAL MAIL SAMPLE POSTCARD
VOTE NOV. 6TH
Voto 6 De Noviembre
José MUESTRA for CITY COUNCIL
para Ayuntamiento
Five tips when taking advantage of Direct Mail:
1. Provide the election date so they know when to vote.
2. Clearly state the name of your candidate or cause.
3. Use both languages for bilingual targets.
4. Include a professional portrait for visual recognition.
5. QR Codes® can be scanned by smartphones, allowing recipients to view videos about your candidate or cause, make donations, and more.

How to create effective political mail.
•	Include three or four key points that: 1) summarize the candidate’s platform, 2) state the party affiliation, and 3) highlight the office being sought. For causes or proposals, clearly define the intent and your position.
•	Use bullets and white space to make the copy easy to read.
•	State the date of the election on the front and back of your piece.
•	Feature a contact telephone number as well as a URL or QR Code®* that lets recipients obtain more information or make campaign donations.
•	Postcards are cost-effective and make your message immediately visible.
•	For local elections, consider Every Door Direct Mail® service, which lets you reach every address in a neighborhood for a low per-piece postage cost (visit usps.com/everydoordirectmail).
•	For large-scale elections, use mailing lists to target the voters most likely to support your candidate or cause.
•	Use red Tag 57 when submitting your mailing to the Postal Service™. This identifies it as political mail and give it added visibility.
Scan this QR Code with your smartphone to view an article on political mail.
Postage Tip: For the best prices, ensure your mailing meets the requirements for political mail. Learn more at usps.com
Addressing Tip: Use only the first and last name. Middle names can seem impersonal. Also avoid “residence” (e.g., The Smith Residence) as it too can feel cold.
VOTE NOV. 6th VOTO 6 DE NOVIEMBRE
José MUESTRA for CITY COUNCIL
Photo Tip: A photo of the candidate with his or her family adds a personal quality to the mailing.

12ADMOTH754
*QR Code is a registered trademark of Denso Wave Incorporated.
©2012 United States Postal Service®. All Rights Reserved. The Eagle Logo is among the many trademarks of the U.S. Postal Service®.