Informed Delivery® Video 508 Script The United States Postal Service® (USPS®) logo appears on the screen and the music track begins playing upbeat keyboard sounds. An envelope pops into screen and opens revealing a letter inside with a greeting. A tablet appears on the screen showing the current date, day, time of day, and greeting with an animated image for the time of day (a sun in sky with clouds for morning and afternoon, and a moon/stars for evening) The tablet leaves the screen. An open mailpiece comes into view and as the flap closes, it turns to reveal it is a plain envelope with space for the address, stamp, and Intelligent Mail® barcode (IMb®). It spins on its axis and several layers of digital visuals lay over the mailpiece, ending with a mailpiece that has a colored image for a fictitious company “Cloud Airlines” with text “Get away this summer…” “Informed Delivery®” text appears on the screen. A house appears in the background and hands holding a phone come into the screen. The hands scroll through an email inbox of Informed Delivery notifications with text “Coming to Your Mailbox Soon.” The camera zooms out to reveal the email being viewed and scrolled through on a laptop, tablet, and desktop computer. A single mailpiece appears, and a magnifying glass hovers over the mailpiece to reveal two mailpieces – one standard envelope and the other a vibrant colored image for the fictitious “Cloud Airlines” company with text “Get away this summer…” A house comes into view with four individual family members. The “Cloud Airlines” colored mailpiece image appears with a Ride-along Image (a small, colorful image underneath the scanned or Representative image) that says “Enjoy an extra 10% off all destinations.” A mouse cursor clicks on the Ride-along Image and reveals that interactive content can take the user to a corresponding website of the mailer’s choice, a video, or social media. Watch an overview of Informed Delivery” and “Learn how to create Interactive Campaigns” appear on the screen. Interaction screen appears with “Where would you like to go?” text. Three circles also appear: * Circle one shows “Informed Delivery Overview” text. * Circle two shows “How to Create Campaigns” text. “New for 2018!” text also appears below this circle. * Circle three shows “Watch Both” text. When the circle is selected, the circle outline turns green. Viewer must select an option then select the “Continue” button. If viewer selects Informed Delivery Overview: The “Cloud Airlines” campaign mailpiece appears again with a magnifying glass. “Engage Target Audiences” and “Expand Campaign Reach” text appear on the screen. Interaction screen appears with “Which category best suits your business?” text. Three circles with icons and text also appear: * Circle one shows “Mail Owner” text with an icon that has an envelope. * Circle two shows “Mail Service Provider” text with an icon that has a computer, envelope, and printer. * Circle three shows “Ad Agency” text with an icon that has a ruler and pencil. When the mouse hovers over each icon, descriptive text is shown for each option: * Mail Owner: “Companies that own the brand and decision to mail” * Mail Service Provider: “Companies that support mail owners with mail printing, addressing, barcoding, sorting, distribution and / or commingling” * Ad Agency: “Companies that support mail owners with media decisions, campaign creative, mailpiece design, etc. When the circle is selected, the circle outline turns green. Viewer must select an option then select the “Continue” button. If viewer selects Mail Owner or Ad Agency during the Informed Delivery Overview: “Mail Owner” or “Ad Agency” appear on the screen (depending on which the viewer selected) A screen appears with “Select as many benefit as you like” text and five blue outlined circles below, each one containing text describing a benefit of Informed Delivery campaigns for a Mail Owner or Ad Agency: * Lower cost per impression * Improve email open rates * Enable multi-channel marketing * Generate revenue and cross / up-sell * Improve retention * Maximize envelope views The circles are white with a blue outline; when the mouse hovers, the circle becomes blue with a red outline. When selected, the circle outline turns green. The viewer can choose as many benefits as they’d like. The viewer must select options then select the “Continue” button in the lower right hand corner of the screen. If viewer selects “Lower cost per impression”: “Lower Cost Per Impression” appears on the screen. A woman and a mailpiece appear on the screen, then three other people appear behind her, who each have the same mailpiece. Each person comes forward to be in line with the woman, showing they are now potential customers. “Maximize your marketing budget” and “Acquire new customers” also appear on the screen. If viewer selects “Improve email open rates”: “Improve Email Open Rates” appears on the screen. The United States Postal Service logo appears on screen. Two circles appear on the screen – one with a mobile device and red mailbox flag attached to indicate the Informed Delivery icon, and one with blank mailpieces. The shot zooms out to show the circle icons on the screen of a laptop computer. An email inbox is shown on the laptop, and an icon with “70% email open rate” appears in the center of the laptop screen. The laptop screen then shows animated graphics for analytics and “Email Open Rates” to denote improved visibility into open rates. If viewer selects “Enable multi-channel marketing”: “Enable Multi-Channel Marketing” appears on the screen. A circle in the middle of the screen with envelopes denotes the Mail Owner which is connected to a few customers denoted by smaller circles connected to the larger with lines. The Mail Owner image is replaced by the Informed Delivery image of the phone with a mailbox flag showing an Informed Delivery notification. This increases the number of customers that the Mail Owner is connected to, acting as a ‘power up’ and boosting the clients reach toward new customers. Two computers are shown, depicting a visual designer’s workstation. A cursor navigates to one of the computers which contains a folder of existing images. The cursor clicks on the images to create a new designed mailpiece that shows a car and text “Book your test drive today!” The fictitious “Auto Company” Informed Delivery campaign is shown with the car image – the camera zooms into the mailpiece and then back out again to reveal an image of a house and the new campaign shown on a tablet and computers. If viewer selects “Generate revenue and cross / up-sell”: “Generate Revenue and Cross-sell / Up-sell” appears on the screen. A plain envelope appears on screen. The envelope turns into a campaign mailpiece for the fictitious “Auto Company” – an image of a car is shown with “Take a test drive today!” The shot zooms out to show the campaign with a Ride-along image that says “0% Deposit” and a “View Website” link. A mouse cursor clicks on the link, then a web browser pops up and navigates to the car manufacturer website If viewer selects “Improve retention”: “Improve Retention” appears on the screen. A scene of inside an airport appears on the screen, zooming in on a man sitting on a bench holding a mobile phone, while airplanes are flying in background. The screen splits to see the mobile screen from the man’s point of view, showing him scrolling through his Informed Delivery email notification in his inbox The man clicks “View Website” link and is redirected to a website with an offer, directly from the notification, even while away from home. The screen zooms out to show the man sitting on the bench again. If viewer selects “Maximize envelope views”: “Maximize Envelope Views” appears on the screen. A physical mailpiece appears on screen and begins to spin on its axis, revealing an Informed Delivery campaign for “Cloud Airlines.” It continues to spin before becoming the standard mailpiece again. The camera pans back to the house from the previous scene, showing four family members where one has the physical mailpiece, and the others have the Informed Delivery campaign mailpiece for “Cloud Airlines.” If viewer selects Mail Service Provider during the Informed Delivery Overview: A screen appears with “Select as many benefit as you like” text and five blue circles below, each one containing text describing a benefit of Informed Delivery campaigns for a Mail Service Provider: * Increase mail volume * Acquire more clients through innovation * Provide streamlined services * Generate new revenue streams * Enable multi-channel marketing The viewer must interact with the video and choose as many benefits as they’d like. The circles are white with a blue outline; when the mouse hovers, the circle becomes blue with a red outline. Once selected, the circle outline turns green and the viewer must select the blue “Continue” button in the lower right hand corner of the screen. If the viewer selects “Increase mail volume”: “Increase Mail Volume” appears on screen; it fades and a pair of hands holding a mailpiece is shown. The mailpiece shrinks on the screen and is enclosed in a circle; another circle appears next to it on screen showing a hand holding a mobile phone. The two circles converge revealing a mobile phone scrolling through an Informed Delivery email notification with text “Coming to Your Mailbox Soon.” The mobile phone leaves the frame and many mailpieces populate the screen. The camera zooms out to see two circles: one with “Mail Owner” and one with “Mail Service Provider.” Envelopes shoot out from the Mail Owner circle through the Mail Service Provider circle, and as they do, the Mail Service Provider circle becomes larger indicating growth. If viewer selects “Acquire more clients through innovation”: “Acquire More Clients” appears on screen; it fades and the screen is split into two sections: the left side shows hands holding a mailpiece, and the right side shows a mobile device. The two screens become one and show the “Cloud Airlines” Informed Delivery campaign mailpiece. The camera zooms out to reveal the mailpiece is on a mobile device, then different mailpieces scroll across the device. The “Cloud Airlines” Informed Delivery campaign mailpiece reappears on the screen along with dollar signs to symbolize value increase and numerous silhouettes representing an increase in the number of clients. Different mailpieces then scroll across the screen. If viewer selects “Provide streamlined services”: “Provide Streamlined Services” appears on the screen. Three grey icons appear in a row denoting printing, delivery, and data analysis. There is a larger space between the delivery and data analysis icons – an icon with a phone and mailbox flag portraying an Informed Delivery notification fills this space, illustrating how Informed Delivery completes the chain and represents “full service” to clients. If viewer selects “Generate new revenue”: “Generate New Revenue” appears on the screen. A mailbox appears on screen. A mouse cursor clicks on the mailbox and it transforms into the fictitious “Cloud Airlines” Informed Delivery campaign mailpiece in the middle of the screen. An arrow appears on either side, pointing to the left and to the right. The cursor clicks the forward arrow several times to show different types of interactive campaigns: * Fictitious “Auto Company” with an image of a car and text “Take a test drive today!” along with a Ride-along image that says “0% deposit” * Fictitious “Veterinary Practice” with an image of a dog and cat and text “For all your pet needs” along with a Ride-along image that says “Click here to claim a free consultation” The last campaign transforms into a pair of hands doing a handshake indicating the client relationship. If viewer selects “Enable multi-channel marketing”: “Enable Multi-Channel Marketing” appears on screen. A circle with “Mail Owner” appears in the middle of the screen and is connected to a few customers by lines which are denoted by smaller circles. The Mail Owner image is replaced the Informed Delivery image of the phone with a mailbox flag showing an Informed Delivery notification. This increases the number of customers that the Mail Owner is connected to, shown by more customer circles popping up on the screen. Lines connect all of the customer circles together. The Informed Delivery image of the phone with a mailbox flag and the Mail Owner icon image appear on the left side of the screen. One line comes out from each of them with circle customer icons connecting them, illustrating how an Informed Delivery campaign can help mailers reach customers they otherwise would not. If the viewer selects How to Create Campaigns: The fictitious “Auto Company” Informed Delivery campaign is shown in a circle, including the Representative and Ride-along Images showcasing the calls-to-action “Take a test drive today!” and “0% deposit” alongside car graphics. Three smaller circles appear around the “Auto Company” circle. They contain an icon of a calendar, “URL” text, and an icon of an IMb – these notionally represent campaign elements. A circle appears containing “Mailer Campaign Portal” text. The circle swivels around and a new circle appears containing “PostalOne!®” text. The background of each circle is a faded graphic representation of each of these Informed Delivery campaign submission methods. “We need a little more info…” text appears on the screen. Interaction screen appears with “Which category best suits your business?” text. Three circles with icons and text also appear: * Circle one shows “Mail Owner” text with an icon that has an envelope. * Circle two shows “Mail Service Provider” text with an icon that has a computer, envelope, and printer. * Circle three shows “Ad Agency” text with an icon that has a ruler and pencil. When the mouse hovers over each icon, descriptive text is shown for each option: * Mail Owner: “Companies that own the brand and decision to mail” * Mail Service Provider: “Companies that support mail owners with mail printing, addressing, barcoding, sorting, distribution and / or commingling” * Ad Agency: “Companies that support mail owners with media decisions, campaign creative, mailpiece design, etc. When the circle is selected, the circle outline turns green. Viewer must select an option then select the “Continue” button. Interaction screen appears with “Which type of mailpieces do you predominantly send?” text. Three circles with icons and text also appear: * Circle one shows “Letters / Postcards” text with an icon that has a letter and a postcard. * Circle two shows “Flats” text with an icon that has a magazine. * Circle three shows “Both” text with an icon that has a letter, postcard, and magazine. When the mouse hovers over each icon, descriptive text is shown for each option: * Letters / Postcards: “’Traditional mail’ that fits specific USPS® dimension and postage requirements” * Fats: “Larger size mail such as magazines, catalogs, or periodicals” * Both: “Combination of letters/postcards and flats” When the circle is selected, the circle outline turns green. Viewer must select an option then select the “Continue” button. If viewer selects Letters / Postcards during How to Create Campaigns: “Mail Owner,” “Mail Service Provider,” or “Ad Agency” icon and text appear on the screen (depending on which the viewer selected) alongside “Letters/Postcards” icon and text. The “Auto Company” Informed Delivery campaign is shown in a circle. A cursor hovers over and clicks on the campaign, and seven smaller circles containing the numbers one through seven appear to the left of the campaign, notionally representing that there are seven steps to conduct a campaign. “1. Determine Submission Method” text appears on the screen. A circle with a graphic representation of the Mailer Campaign Portal appears on the screen. Lines of text appear to the right of the circle that list Mailer Campaign Portal features: * “Initiate campaigns” * “View results” * “Create templates” * “Store media” The contents of the circle change to show a graphic representation of the USPS Business Customer Gateway (BCG) homepage (gateway.usps.com). A circle with a graphic representation of PostalOne!® appears on the screen. Lines on text appear to the right of the circle that list PostalOne! features: * “Initiate campaigns” * “Mail entry” * “Payment” * “Tracking” While PostalOne! information is still on the screen, “Interactive campaigns are submitted with other electronic documentation” text appears in the bottom left-hand corner. The two circles for “Mailer Campaign Portal” and “PostalOne!®” re-appear side-by-side and a cursor hovers back-and-forth between the two. “2. Determine Campaign Breakdown” text appears on the screen. Graphic of several rows of mailpieces appears on the screen. A drop pin icon containing the text “Single Campaign” appears above the rows of mailpieces. Graphic of three groups of customers appears on the screen. A drop pin icon appears above each of the groups of customers; the three drop pins contain the text “Campaign 1,” “Campaign 2,” and “Campaign 3,” respectively. A drop pin icon with the text “Personalized Campaign” appears on the screen. The camera zooms out to show a graphic of a single customer underneath the drop pin. More singular customers with a drop pin icon above each of them appear randomly around the screen. “Only with PostalOne!®” text displays in the bottom left-hand side of the screen. Blue horizontal lines of appear on the screen below “Mailing List” text. The camera zooms out and half of the horizontal lines move to the left side and half to the right side of the screen. “Mailing List” text now appears above both sets of lines, notionally representing that a mailing list has been segregated. “3. Determine Mailer ID (MID) and IMb® Serial Number Range” text appears on the screen. A plain envelope with space for the address, stamp, and IMb appears, and the camera zooms into the mailpiece IMb. Bullets of text appear one-by-one: * “Mail / Brand Owner” * “Mail Service Provider” * “Ad Agency” “MID Level Campaign” text appears in the middle of the screen, with rows of envelopes above and below this text. All the mailpieces are white with blue outlines. All the mailpieces change to be blue with white outlines. Bullets outlining the requirements for MID level campaigns appear: * “Existing MIDs can be used” * “A full service IMb® is not required” * “Must be valid” * “Must be printed in the IMb on the mailpieces” “IMb® Serialized Campaign” text appears in the middle of the screen, with rows of envelopes above and below this text. All the mailpieces are white with blue outlines. Randomly selected groups of two to three mailpieces change to be blue with white outlines. Bullets outlining the requirements for IMb serialized campaigns appear: * “Must be unique and sequential for each campaign” * “Cannot overlap with another active campaign” “IMb® Personalized Campaign” text appears in the middle of the screen, with rows of envelopes above and below this text. All the mailpieces are white with blue outlines. Randomly selected singular mailpieces change to be blue with white outlines. “4. Determine Supplemental Content” text appears on the screen. Graphic representation of a desktop computer with design software appears, like a visual designer’s workstation. The design software shows a plain envelope with space for the address, stamp, and IMb. Below the envelope is a colorful Ride-along Image and “Learn More” link for the fictitious “Veterinary Practice” campaign. The cursor hovers over a color palette in the design software and selects different colors (red, blue, green) for the Ride-along Image. A magnifying glass focuses on the Ride-along Image. A blue line circles around the “Veterinary Practice” Ride-along Image and “Learn More” link, and the cursor clicks on the two to demonstrate that these elements of the campaign are clickable. “Your campaign URL” text appears on the screen above the recommendation “Use a unique URL to track response across different marketing channels.” “Clear call to action” text appears on the screen above the recommendations: “Simple layout”; “Pops of color”; “Visible logo and branding.” The desktop computer re-appears. The cursor clicks to reveal a colorful Representative Image for the fictitious “Veterinary Practice” campaign. A blue line circles around the Representative Image to emphasize that it is replacing the grayscale mail processing image. The fictitious “Veterinary Practice” campaign appears. Red lines with arrows extending from either end appear horizontally and vertically along the sides of the campaign Representative and Ride-along Images, and “Check image dimensions” text appears above the horizontal line. The text “You must have rights to use the images in your campaigns, and images must meet USPS® Terms & Conditions” appears on the screen. “For more information: usps.com/informeddeliverycampaigns” text appears in the bottom left-hand corner of the screen. “5. Determine Campaign Timeline” text appears on the screen. A house appears in the background and a calendar comes into the screen. A red circle appears around one day on the calendar, and “Targeted in-home date” text is displayed next to the day. The camera zooms out and the house re-appears with a drop pin above it displaying “In-home 25th” text, indicating that the 25th day of the month is the targeted in-home date for a mailing. A blue line extends to the left and right of the 25th date. A drop pin appears at the left end of the line displaying “Start 22nd” text. Below this drop pin, “Start the campaign 2-3 days before the first expected in-home date” is shown. A drop pin appears at the right end of the line displaying “End 28th” text. Below this drop pin, “End the campaign 2-3 days after the last expected in-home date” is shown. “6. Enter / Submit the Campaign” text appears on the screen. The two circles for “Mailer Campaign Portal” and “PostalOne!®” appear side-by-side and a cursor hovers back-and-forth between the two. “Enter or submit your campaign no later than 12:00PM local time the day before the campaign start date” text is displayed. “7. Monitor Progress and Results” text appears on the screen. A laptop appears and shows “Summary Report” and “Detailed Report” graphics. “Post-Campaign Summary Report” text and a graphic representation of the report appears on the laptop, and a magnifying glass hovers across the report to show the column header names (Display Name, Title, Code, Mailpieces, Emails, Email Open, Open Rate, Click-through, Click-through Rate). “Post-Campaign Detailed Report” text and a graphic representation of the report appears on the laptop, and a magnifying glass hovers across the report to show the column header names (Display Name, Mailer ID, Code, Title, Start Date, End Date, Serial, ZIP Code, Mailpiece ID, Delivery Date, Email ID, Email Sent, Email Opened, Source). “USPS® cannot provide IMb® or Delivery Point Code information due to our privacy policies,” text is displayed. “Post Campaign Detailed Report” text and the graphic representation of the report appear again on the laptop. The laptop then shows “usps.com/informeddeliverycampaigns” text and the Informed Delivery for Business Mailers homepage. The “Auto Company” Informed Delivery campaign is shown in a circle, and seven smaller circles containing the numbers one through seven appear to the left of the campaign, notionally representing that the viewer has seen the seven steps to conduct a campaign. The two circles for “Mailer Campaign Portal” and “PostalOne!®” re-appear side-by-side. If viewer selects Flats or Both: “Mail Owner,” “Mail Service Provider,” or “Ad Agency” icon and text appear on the screen alongside “Flats” or “Both” icon and text (depending on which the viewer selected). The “Auto Company” Informed Delivery campaign is shown in a circle. A cursor hovers over and clicks on the campaign, and seven smaller circles containing the numbers one through seven appear to the left of the campaign, notionally representing that there are seven steps to conduct a campaign. “1. Determine Submission Method” text appears on the screen. A circle with a graphic representation of the Mailer Campaign Portal appears on the screen. Lines of text appear to the right of the circle that list Mailer Campaign Portal features: * “Initiate campaigns” * “View results” * “Create templates” * “Store media” The contents of the circle change to show a graphic representation of the USPS Business Customer Gateway (BCG) homepage (gateway.usps.com). A circle with a graphic representation of PostalOne!® appears on the screen. Lines on text appear to the right of the circle that list PostalOne! features: * “Initiate campaigns” * “Mail entry” * “Payment” * “Tracking” While PostalOne! information is still on the screen, “Interactive campaigns are submitted with other electronic documentation” text appears in the bottom left-hand corner. The two circles for “Mailer Campaign Portal” and “PostalOne!®” re-appear side-by-side and a cursor hovers back-and-forth between the two. “2. Determine Campaign Breakdown” text appears on the screen. Graphic of several rows of mailpieces appears on the screen. A drop pin icon containing the text “Single Campaign” appears above the rows of mailpieces. Graphic of three groups of customers appears on the screen. A drop pin icon appears above each of the groups of customers; the three drop pins contain the text “Campaign 1,” “Campaign 2,” and “Campaign 3,” respectively. A drop pin icon with the text “Personalized Campaign” appears on the screen. The camera zooms out to show a graphic of a single customer underneath the drop pin. More singular customers with a drop pin icon above each of them appear randomly around the screen. “Only with PostalOne!®” text displays in the bottom left-hand side of the screen. Blue horizontal lines of appear on the screen below “Mailing List” text. The camera zooms out and half of the horizontal lines move to the left side and half to the right side of the screen. “Mailing List” text now appears above both sets of lines, notionally representing that a mailing list has been segregated. “3. Determine Mailer ID (MID) and IMb® Serial Number Range” text appears on the screen. A plain envelope with space for the address, stamp, and IMb appears, and the camera zooms into the mailpiece IMb. Bullets of text appear one-by-one: * “Mail / Brand Owner” * “Mail Service Provider” * “Ad Agency” “MID Level Campaign” text appears in the middle of the screen, with rows of envelopes above and below this text. All the mailpieces are white with blue outlines. All the mailpieces change to be blue with white outlines. Bullets outlining the requirements for MID level campaigns appear: * “Existing MIDs can be used” * “A full service IMb® is not required” * “Must be valid” * “Must be printed in the IMb on the mailpieces” “IMb® Serialized Campaign” text appears in the middle of the screen, with rows of envelopes above and below this text. All the mailpieces are white with blue outlines. Randomly selected groups of two to three mailpieces change to be blue with white outlines. Bullets outlining the requirements for IMb serialized campaigns appear: * “Must be unique and sequential for each campaign” * “Cannot overlap with another active campaign” “IMb® Personalized Campaign” text appears in the middle of the screen, with rows of envelopes above and below this text. All the mailpieces are white with blue outlines. Randomly selected singular mailpieces change to be blue with white outlines. “4. Determine Supplemental Content” text appears on the screen. Graphic representation of a desktop computer with design software appears, like a visual designer’s workstation. The design software shows a plain envelope with space for the address, stamp, and IMb. Below the envelope is a colorful Ride-along Image and “Learn More” link for the fictitious “Veterinary Practice” campaign. The cursor hovers over a color palette in the design software and selects different colors (red, blue, green) for the Ride-along Image. A magnifying glass focuses on the Ride-along Image. A blue line circles around the “Veterinary Practice” Ride-along Image and “Learn More” link, and the cursor clicks on the two to demonstrate that these elements of the campaign are clickable. “Your campaign URL” text appears on the screen above the recommendation “Use a unique URL to track response across different marketing channels.” “Clear call to action” text appears on the screen above the recommendations: “Simple layout”; “Pops of color”; “Visible logo and branding.” The desktop computer re-appears. The cursor clicks to reveal a colorful Representative Image for the fictitious “Veterinary Practice” campaign. A blue line circles around the Representative Image to emphasize that it is replacing the grayscale mail processing image. Graphic representation of two conveyer belts for mail processing appear on the screen. Letters and postcards are being processed on the top conveyer belt; flats are being processed on the bottom conveyer belt. USPS automation equipment for mail processing is shown in the middle of each conveyer belt; the text “SCANNING” displays on the equipment. As colorful letters and postcards pass through automation equipment, “IMAGE CAPTURED” flashes on the screen to replace the “SCANNING” text. Simultaneously, a grayscale image of the letter or postcard appears in a separate window on the screen. This shows that grayscale images are captured of letters and postcards processed through USPS automation equipment. As flats pass through scanning equipment, “NO IMAGE” flashes on the screen to replace the “SCANNING” text. This shows that (at this time) images are not captured of flats even if they are processed through USPS automation equipment. A flat for a fictitious “Magazine” with space for the address and IMb appears on the left side of the screen. The right side of the screen shows, “Important Note” text followed by two bullets: * “A Representative Image is required for flats campaigns” * “The campaign will be applied when a scan is detected” The fictitious “Veterinary Practice” campaign re-appears. Red lines with arrows extending from either end appear horizontally and vertically along the sides of the campaign Representative and Ride-along Images, and “Check image dimensions” text appears above the horizontal line. The text “You must have rights to use the images in your campaigns, and images must meet USPS® Terms & Conditions” appears on the screen. “For more information: usps.com/informeddeliverycampaigns” text appears in the bottom left-hand corner of the screen. “5. Determine Campaign Timeline” text appears on the screen. A house appears in the background and a calendar comes into the screen. A red circle appears around one day on the calendar, and “Targeted in-home date” text is displayed next to the day. The camera zooms out and the house re-appears with a drop pin above it displaying “In-home 25th” text, indicating that the 25th day of the month is the targeted in-home date for a mailing. A blue line extends to the left and right of the 25th date. A drop pin appears at the left end of the line displaying “Start 22nd” text. Below this drop pin, “Start the campaign 2-3 days before the first expected in-home date” is shown. A drop pin appears at the right end of the line displaying “End 28th” text. Below this drop pin, “End the campaign 2-3 days after the last expected in-home date” is shown. “6. Enter / Submit the Campaign” text appears on the screen. The two circles for “Mailer Campaign Portal” and “PostalOne!®” appear side-by-side and a cursor hovers back-and-forth between the two. “Enter or submit your campaign no later than 12:00PM local time the day before the campaign start date” text is displayed. “7. Monitor Progress and Results” text appears on the screen. A laptop appears and shows “Summary Report” and “Detailed Report” graphics. “Post-Campaign Summary Report” text and a graphic representation of the report appears on the laptop, and a magnifying glass hovers across the report to show the column header names (Display Name, Title, Code, Mailpieces, Emails, Email Open, Open Rate, Click-through, Click-through Rate). “Post-Campaign Detailed Report” text and a graphic representation of the report appears on the laptop, and a magnifying glass hovers across the report to show the column header names (Display Name, Mailer ID, Code, Title, Start Date, End Date, Serial, ZIP Code, Mailpiece ID, Delivery Date, Email ID, Email Sent, Email Opened, Source). “USPS® cannot provide IMb® or Delivery Point Code information due to our privacy policies,” text is displayed. “Post Campaign Detailed Report” text and the graphic representation of the report appear again on the laptop. The laptop then shows “usps.com/informeddeliverycampaigns” text and the Informed Delivery for Business Mailers homepage. The “Auto Company” Informed Delivery campaign is shown in a circle, and seven smaller circles containing the numbers one through seven appear to the left of the campaign, notionally representing that the viewer has seen the seven steps to conduct a campaign. The two circles for “Mailer Campaign Portal” and “PostalOne!®” re-appear side-by-side. “Please describe your typical mailings” text appears on the screen. Interaction screen appears with “Please describe your typical mailings” text. Two questions with sliders ranging from “Low” to “High” also appear: * “What is your mailing volume? (number of mailings conducted)” * “What is your mailing complexity? (campaign breakdown / segmentation)” Each slider begins with a circle at the center. The viewer must select the circle and drag it left (towards “Low”) or right (towards “High”), and then select the “Continue” button. Based on the viewer’s selection of mailing volume and complexity, the following occurs: If the viewer selects lower volume and less complex: A graphic representation of the Mailer Campaign Portal homepage appears on the screen. The Portal graphic moves to the left and “Edit Campaign Elements” and “Collect Data and Reports” text is displayed alongside it. If the viewer selects lower volume and more complex: A graphic representation of the Mailer Campaign Portal homepage appears on the screen and then disappears. The PostalOne! circle icon appears briefly. If the viewer selects higher volume and less complex: A graphic representation of the Mailer Campaign Portal homepage appears on the screen and then disappears. The PostalOne! circle icon appears briefly. If the viewer selects higher volume and more complex: A circle with a graphic representation of PostalOne! appears on the screen and then disappears. The Informed Delivery for Business Mailers website homepage is then shown. Based on the viewer’s selection of mailing volume and complexity, and based on the viewer’s prior selection of Mail Owner, Mail Service Provider, or Ad Agency, the following “tips” will be shared (multiple tips will be shown for each viewer): If any viewer selects lower volume and less complex: A laptop displays the Informed Delivery for Business Mailers website homepage and the text appears below the laptop “usps.com/informeddeliverycampaigns.” If a Mail Owner or Mail Service Provider selects lower volume and less complex: A laptop displays the USPS Business Customer Gateway (BCG) homepage. A cursor hovers over the login area and signs in with the username “JohnDoe123” and a hidden password. The Mailer Campaign Portal homepage is then shown. If an Ad Agency selects any volume or complexity: Graphic representation of a desktop computer with design software appears. The design software shows a colorful Representative Image, Ride-along Image and “Learn More” link for the fictitious “Veterinary Practice” campaign. Blue lines circle around the Representative and Ride-along Images. “Your client should be the primary POC for collecting the other necessary data elements and entering the campaign” text appears on the screen. If any viewer selects lower volume and less complex, or lower volume and more complex, or higher volume and less complex: “Mailer Campaign Portal User Guide” text is shown on the screen above a large circle containing a snapshot of a few pages of the guide. If any viewer selects lower volume and more complex, or higher volume and less complex, or higher volume and more complex: A graphic representation of the Mailer Campaign Portal homepage appears on the screen and then disappears. “Consider testing in the Mailer Campaign Portal” text is shown on the screen. If any viewer selects higher volume and more complex: “PostalOne!® Informed Delivery Technical Guides” text is shown on the screen above a large circle containing a snapshot of a few pages of a guide. A circle with a graphic representation of PostalOne! appears on the screen and then moves to the left side of the screen. “PostalOne!® Considerations” text appears on the right side, along with the following bullets of text: “Plan ahead”; “Customer acceptance test (CAT)”; and “Programming time will vary.” If any viewer selects lower volume and more complex: A graphic representation of the Mailer Campaign Portal homepage appears on the screen. A cursor clicks on the “Campaigns” tab on the homepage, and a graphic representation of the “Pre-campaign Analysis” tab is shown with example numbers on potential campaign reach. “Follow the specific criteria for uploading the .csv file in the proper format” text is displayed. Blue horizontal lines of appear on the screen below “Mailing List” text. The camera zooms out and half of the horizontal lines move to the left side and half to the right side of the screen. “Mailing List” text now appears above both sets of lines, notionally representing that a mailing list has been segregated. Drop pins above each list display “Campaign A” and “Campaign B,” respectively. If any viewer selects higher volume and less complex: A laptop displays the Informed Delivery for Business Mailers website homepage. The “User and Household Data” Excel file appears on the screen. The file lists the USPS areas (Capital Metro, Eastern, Great Lakes, Northeast, Pacific, Southern, Western) and the associated numbers of registered households, registered users, and email enabled users alongside each of these areas. If a Mail Owner selects any volume or complexity: The Mail Service Provider icon appears, then moves to the left side of the screen. “Initiate,” “Analyze,” and “Engage” text appear one-by-one on the right side of the screen. If a Mail Service Provider selects any volume or complexity: “Be the first to tell your clients” text is shown on screen with an icon of a megaphone. If the viewer selects Watch Both: The Informed Delivery Overview will play first for the viewer, who will be able to choose the benefits they would like to see based on their selection of Mail Owner, Mail Service Provider, or Ad Agency. After watching the Informed Delivery Overview, a screen appears with two circles beneath text asking, “Would you like to learn how to create interactive campaigns?” One circle says “Yes,” the other says, “Learn More.” The viewer must interact with the video and select one of the options by clicking on the circle. The circles are white with a blue outline; when the mouse hovers, the circle becomes blue with a red outline. When clicked/selected, the circle outline turns green. If the viewer selects “Yes,” they are re-directed to watch How to Create Campaigns. If the viewer selects “No,” they are re-directed to Frequently Asked Questions. The following will occur if/once the viewer: * Selected Informed Delivery Overview and has seen all benefits they selected * Selected How to Create Campaigns and has seen the seven steps to create a campaign * Selected Watch Both and has seen all benefits they selected and the seven steps to create a campaign * Selected Watch Both and selected “No” when prompted with the question “Would you like to learn how to create interactive campaigns?” Interaction card with “Was this information helpful? Please make a selection” text appears on the screen. Thumbs up and thumbs down icons also appear. The viewer can interact with the video and select either the thumbs up or thumbs down option by clicking on one of the icons; or, after a few seconds, the video automatically progresses. “Frequently Asked Questions” appears on the screen. The text “Frequently Asked Questions” and “Select as many topics as you like and click continue” appear on the screen. Six rectangles appear beneath this text with different options: * “How many users and households are currently signed up for Informed Delivery?” * “Who can conduct an Informed Delivery interactive campaign?” * “What images are required to conduct a campaign?” * “What campaign data will I receive? Do I have to share data with USPS?” * “What data elements are required to conduct an interactive campaign?” * “How can I submit an interactive campaign?” The rectangles are white with a blue outline; when the mouse hovers, the circle becomes blue with a red outline. When clicked/selected, the circle outline turns green. The viewer can choose as many FAQs as they’d like. The viewer must select options then click the “Continue” button in the lower right hand corner of the screen. If no options are selected, the viewer can select “Skip” If viewer selects “How many users and households are currently signed up for Informed Delivery?”: “How many users and households are currently signed up for Informed Delivery®?” appears on the screen. A laptop appears showing the Informed Delivery for Business Mailers website homepage (usps.com/informeddeliverycampaigns). The laptop moves to the side, and the “User and Household Data” Excel file appears on the screen. The file lists the USPS areas (Capital Metro, Eastern, Great Lakes, Northeast, Pacific, Southern, Western) and the associated numbers of registered households, registered users, and email enabled users alongside each of these areas. The cursor clicks on a plus sign beside the “Eastern” area text, and the Excel file expands to show information about the registered households, registered users, and email enabled users at the 3-digit and 5-digit ZIP Code™ level for that area. The cursor clicks on a plus sign beside the “Great Lakes” area text to show similar 3-digit and 5-digit ZIP Code information. A map of the United States is shown and location markers pop up, notionally representing that Informed Delivery is available to residential consumers and P.O. Box™ users nationwide, including those in Alaska, Hawaii, and Puerto Rico. “Eligibility is determined at the time of sign up” text appears on the screen. If viewer selects “Who can conduct an Informed Delivery interactive campaign?”: “Who can conduct an Informed Delivery® interactive campaign?” appears on the screen. A mailpiece appears and the camera zooms into the mailpiece IMb then zooms back out. The Mail Service Provider circle icon comes into shot followed by the Mail Owner circle icon and Ad Agency circle icon. They move to the side and required campaign elements are displayed as text: * “Mailer Identifier (MID)” * “Intelligent Mail® barcode (IMb®)” * “Start and End Dates” * “Images” * “URL” If viewer selects “What images are required to conduct a campaign?”: “What images are required to conduct a campaign?” appears on the screen. The fictitious “Cloud Airlines” campaign appears. A blue line circles around the “Cloud Airlines” Ride-along Image. The text “A single target URL is also required” appears in the lower left-hand corner of the screen. The “Cloud Airlines” campaign moves to the left side of the screen, and a flat campaign for a fictitious “Magazine” appears on the right side of the screen. The flat campaign includes a Representative Image that displays a graphic of a woman underneath a “Magazine” headline and a Ride-along Image that displays the text “Sign up today 10% off subscriptions. A blue line circles around the Representative Images for both the “Cloud Airlines” and “Magazine” campaigns. The text “Required” appears above the “Magazine” campaign to indicate that the Representative Image is required for campaigns conducted on flats. The text “Optional” appears above the “Cloud Airlines” campaign to indicate that the Representative image is optional for campaigns conducted on letters/postcards. The camera zooms out to show only the fictitious “Magazine” cover. A graphic appears of the message that users see if a scan is detected on a flat that does not have a campaign applied. It shows the text, “A mailpiece for which we don’t currently have an image is included in today’s mail.” The fictitious “Veterinary Practice” campaign appears. Red lines with arrows extending from either end appear horizontally and vertically along the sides of the campaign Representative and Ride-along Images, and “Check image dimensions” text appears above the horizontal line. The text “You must have rights to use the images in your campaigns, and images must meet USPS® Terms & Conditions” appears on the screen. “For more information: usps.com/informeddeliverycampaigns” text appears in the bottom left-hand corner of the screen. If viewer selects “What campaign data will I receive? Do I have to share data with USPS?”: “What campaign data will I receive? Do I have to share data with USPS®?” appears on the screen. An image of a “Report” with a pie chart and analytics graphics appears. A box with “Run Pre-campaign Analysis” text inside of it appears, surrounded by icons of people. A cursor hovers over the box and clicks it, and lines appear to extend from the box to create circles around the people icons. “Summary Report” and “Detailed Report” graphics appear beneath “Post-campaign Analysis” text on the screen. Below these reports, “email statistics,” “open rates,” and “click-through rates” text also appear. The camera zooms out to show a laptop computer with a screen that displays the Informed Delivery for Business Mailers website homepage (usps.com/informeddeliverycampaigns). A screen appears with text “USPS welcomes feedback” with an image of a woman and stars to denote a rating. If viewer selects “What data elements are required to conduct an interactive campaign?”: “What data elements are required to conduct an interactive campaign?” appears on the screen. The “Cloud Airlines” campaign appears in a circle. The circle moves to the left, and required data elements begin to appear in a list on the screen: * “Brand Display Name” * “Campaign Title” * “Campaign Code” * “Campaign Start Date” * “Campaign End Date” * “MID on Piece” * “IMb® Serial Number Range” * “Supplemental Content” A laptop appears showing the Informed Delivery for Business Mailers website homepage (usps.com/informeddeliverycampaigns). If viewer selects “How can I submit an interactive campaign?”: “How can I submit an interactive campaign?” appears on the screen. Two circles appear, one containing “Mailer Campaign Portal” text and the other containing “PostalOne!®” text. The background of each circle is a faded graphic representation of each of these Informed Delivery campaign submission methods. A red outline appears around each circle when a cursor on the screen switches back and forth, hovering over each for a few seconds. Eventually, the cursor on screen clicks on the “Mailer Campaign Portal” circle. The “Mailer Campaign Portal” circle moves to the center of the screen, and the Mail Owner and Mail Service Provider circle icons appear on either side. The Mail Owner and Mail Service Provider circle icons disappear behind the “Mailer Campaign Portal” circle, which shifts to the left-hand side of the screen. On the right-hand side of the screen, green check marks and text appear to highlight the features of the Mailer Campaign Portal: * “View results” * “Create templates” * “Store media” * “One location” These features disappear, and then green check marks and text appear to highlight the types of campaigns that are best suited for the Mailer Campaign Portal: * “Less complex” * “Lower volume” These types of campaigns disappear, and then green check marks and text appear to highlight the benefits of using the Mailer Campaign Portal: * “Provides easy access to edit campaign elements” * “Provides easy access to data and reporting” “Mailers conducting their first campaign might want to start with a test campaign in the Portal” text appears on the screen. The “PostalOne!®” circle moves to the center of the screen, and then shifts to the left-hand side of the screen. On the right-hand side of the screen, green check marks and text appear to highlight the features of PostalOne!: * “Mail entry” * “Payment” * “Tracking” These features disappear, and then green check marks and text appear to highlight the types of campaigns that are best suited for PostalOne!: * “Complex campaigns” * “Multiple campaigns” “Mailers not already familiar with PostalOne!® should plan ahead” text appears on the screen, followed by “Programming can be complex and the additional testing process takes time”. The two circles for “Mailer Campaign Portal” and “PostalOne!®” re-appear side-by-side. Binary numbers float from the PostalOne! circle towards the Mailer Campaign Portal circle indicating that (in the future) data from PostalOne! may flow into the Mailer Campaign Portal. A thumbs up icon appears on the screen. A laptop shows “What are the next steps?” text and previews the options that will be offered to the viewer on the subsequent screen. A cursor hovers over the options to show that they will be clickable. The laptop also previews the option viewers will receive to provide feedback via a survey at the very end of the video. An envelope pops into screen and opens revealing a letter inside with a thank you note. The text “What are the next steps? Please make a selection from the following options” is shown. The viewer must interact with the video and select one of the options by clicking on the circle, or close out of the video window. The options are white with a blue outline; when the mouse hovers, the options become blue with a red outline. If the viewer originally selected Informed Delivery Overview, the following options are shown: * “Learn how to Create Campaigns” * “Sign Up as a Consumer” * “Resources” * “Share Video” If the viewer originally selected How to Conduct Campaigns or Watch Both, the following options are shown: * “Learn More about the Benefits” * “Sign Up as a Consumer” * “Resources” * “Share Video” * “Mailer Campaign Portal User Guide” * “PostalOne!® Guides” When the mouse hovers over each option, descriptive text is shown for each option: * Learn More about the Benefits: “Walk through the many benefits of creating an interactive campaign” * Learn how to Create Campaigns: “Walk through the seven steps required to create an interactive campaign” * Sign Up as a Consumer: “Experience the benefits of Informed Delivery by signing up as a consumer” * Resources: “Explore the Business Mailers website before conducting a campaign” * Share Video: “Personalize or share this experience with friends, clients or colleagues” * Mailer Campaign Portal User Guide: “Learn more about submitting interactive campaigns in the Portal” * PostalOne! Guides: “Access the PostalOne! guides for Informed Delivery on PostalPro If the viewer selects one of the options on the next steps page, the following will occur: * Learn More about the Benefits: The video jumps to the beginning of the Informed Delivery Overview section. * Learn how to Create Campaigns: The video jumps to the beginning of the How to Create Campaigns section. * Sign Up as a Consumer: The screen shows “Thanks so much for your time. We hope you enjoyed learning about this new and exciting innovation!” and the Informed Delivery consumer website opens in a new tab at https://informeddelivery.usps.com. * Resources: The screen shows “Thanks so much for your time. We hope you enjoyed learning about this new and exciting innovation!” and the Informed Delivery mailer website opens in a new tab at https://usps.com/informeddeliverycampaigns. * Share Video: The screen changes to an interactive form that the viewer can populate with information to share the video. The text at the top of the page says “Share this experience with a friend or colleague” with the following fields underneath for the viewer to complete: o Recipient First Name o Recipient Last Name o Sender First Name o Sender Last Name o Recipient Email o Message * Mailer Campaign Portal User Guide: The screen shows “Thanks so much for your time. We hope you enjoyed learning about this new and exciting innovation!” and Mailer Campaign Portal User Guide opens in a new tab. * PostalOne! Guides: The screen shows “Thanks so much for your time. We hope you enjoyed learning about this new and exciting innovation!” and Informed Delivery Technical Guides section of PostalPro opens in a new tab. The closing page offers the viewer the option to go back to the next steps page, or go to a brief survey to provide feedback. If the viewer selects “Survey”: The screen changes to an interactive form that the viewer can populate, and the text at the top reads “Thanks for taking the time to provide feedback!” The viewer can select “strongly agree” “agree” “neutral” “disagree” or “strongly disagree” to the following statements: * I found this interactive experience to be helpful * I am likely to conduct an Informed Delivery interactive campaign There is also a free response box with text that says “Use the space below to provide any additional feedback on Informed Delivery.” 13