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Mailing Industry Research  
Examples of research and background material.
Research on the mail marketplace is conducted annually by the Postal Service and the mailing industry. Collected here are examples of the research used by the Postal Service and others in the strategic planning process.


Accenture Research
How Much are Customer Relationship Management Capabilities Really Worth?

What Every CEO Should Know - PDF
What Every CEO Should Know - HTML

ADVO Research

Consumers Attitudes Towards and Usage of Advertising Mail - PDF
Consumers Attitudes Towards and Usage of Advertising Mail - HTML

Pitney Bowes Research

American's Feelings About Mail
The Role of Mail in E-commerce.
Mail Openability Study
Messaging for Innovation: Building the Innovation Infrastructure Through Messaging Practices - PDF
Messaging for Innovation: Building the Innovation Infrastructure Through Messaging Practices - HTML

Symbol Technologies Research

Frontline Solutions, "Case Study: FedEx Ground" - PDF
CityLink - UK, "Urgent Deadline Deliveries"
Symbol Supplying European Logistics Leader TNT with Global Bar Code Scanning System
EDI World, "Prime Time Technology"

United States Postal Service Research

Customers, Markets and Opportunities in 2010 - PDF
Customers, Markets and Opportunities in 2010 - HTML
Gateway to the Household - Segmentation Model - PDF
Gateway to the Household - Segmentation Model - HTML
Gateway to the Household - Mail Moment - PDF
Gateway to the Household - Mail Moment - HTML
Institute for the Future, "The Posts in an Interactive World" - PDF
Institute for the Future, "The Posts in an Interactive World" - HTML

Additional Research

The DMA Executive Council, "Likely Impact on USPS of Restrictions on Free Flow of Information"


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