Periodicals Ride-Along Benefits  
Burst through clutter and deliver a unique brand experience.
Why compete for your customers’ attention when you can seize it? Ride-Along advertisements deliver a memorable message that can’t be missed.
 
Grab your customers’ attention.
Your Ride-Along piece will be one of the first things your customers see as they open their mailboxes.

Make your message stand out.
Send a product sample, a multimedia piece and much more.

Enhance the value of your message.
Your customers will associate the high esteem they hold for their Periodical subscriptions with your Ride-Along piece.

Get personal.
Customize specific Ride-Along messages by industry or subscriber interests.

Pinpoint your market or market regionally.
The Ride-Along program allows you to target right down to the individual subscriber level. Select specific geographic locations to reach specific customers with the appropriate message.

Execute extensive testing.
Targeting flexibility allows you to test various market demographics and psychographics so you can perfect your advertising message.

Emphasize your message.
Use a Ride-Along piece to reinforce your print advertising within the host Periodical.

Get noticed first.
Postal Service™ standards allow only one Ride-Along piece at the Ride-Along rate per Periodical, so your advertisement takes the front seat.

Add new dimension to your message.
Here’s your chance to turn flat print advertising into something more tangible. Include anything from multimedia CDs to catalogs to product samples.

Send just about anything.
The options are countless, as long as the Ride-Along piece weighs less than 3.3 oz., meets Postal Service Standard Mail™ criteria and does not cover the publication title or customer address.

  Frequently Asked Questions
Periodicals Ride-Along FAQs
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