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Why compete for your customers’ attention when you can seize it? Ride-Along advertisements deliver a memorable message that can’t be missed.
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Grab your customers’ attention.
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Your Ride-Along piece will be one of the first things your customers see as they open their mailboxes.
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Make your message stand out.
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Send a product sample, a multimedia piece and much more.
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Enhance the value of your message.
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Your customers will associate the high esteem they hold for their Periodical subscriptions with your Ride-Along piece.
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Get personal.
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Customize specific Ride-Along messages by industry or subscriber interests.
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Pinpoint your market or market regionally.
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The Ride-Along program allows you to target right down to the individual subscriber level. Select specific geographic locations to reach specific customers with the appropriate message.
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Execute extensive testing.
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Targeting flexibility allows you to test various market demographics and psychographics so you can perfect your advertising message.
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Emphasize your message.
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Use a Ride-Along piece to reinforce your print advertising within the host Periodical.
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Get noticed first.
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Postal Service™ standards allow only one Ride-Along piece at the Ride-Along rate per Periodical, so your advertisement takes the front seat.
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Add new dimension to your message.
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Here’s your chance to turn flat print advertising into something more tangible. Include anything from multimedia CDs to catalogs to product samples.
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Send just about anything.
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The options are countless, as long as the Ride-Along piece weighs less than 3.3 oz., meets Postal Service Standard Mail™ criteria and does not cover the publication title or customer address.
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Frequently Asked Questions
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Periodicals Ride-Along FAQs
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