Address Your Bottom Line - It's Your Money 8 2 07 Slide 1: United States Postal Service Logo in the far left top corner. Has the heading: Addressing & Your $Bottom Line$ “IT’S YOUR MONEY” The words included are: Presented by: Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Hello, my name is and I will be speaking to you today about “Addressing and Your Bottom Line.” End of Slide 1. Slide 2: United States Postal Service Logo in the far left top corner. Has the heading: Agenda The words included are: (arrow used for bullet)Address Quality (bullet)Lists (bullet)Impact on Delivery (bullet)Real Cost! (arrow used for bullet)Success (bullet)Strategy (bullet)Products (bullet)Recapture Your List (arrow used for bullet)Questions Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: We will be discussing the following topics during today’s presentation. Address Quality Lists Impact on Delivery Real Cost! Success Strategy Products Recapture Your List Questions and Answers. And I’ll ask you to please hold your questions until the end of the presentation as we have a lot of ground to cover. Thank you. End of Slide 2. Slide 3: United States Postal Service Logo in the far left top corner. Has the heading: 4 Basic Address Quality Questions The words included are: (arrow used for bullet)What Are You Doing Now? (arrow used for bullet)What Should You Be Doing? (arrow used for bullet)Why Does It Matter? (arrow used for bullet)How Can You Succeed? Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: There are four questions that I want to pose to you today that need to be answered to fully understand the impact that addressing has to the bottom line of your business if you are using the mail to communicate to your customers. 1. What Are You Doing Right Now? 2. What Should You Be Doing? 3. Why Does It Matter? 4. How Can You Succeed? I’m going to try to answer all of these for you today. End of Slide 3. Slide 4: United States Postal Service Logo in the far left top corner. Has the heading: What Are You Doing Now? The words included are: (arrow used for bullet)Purchasing / Renting / Building address lists? (arrow used for bullet)Verifying address quality? (arrow used for bullet)Accepting current response rates? (arrow used for bullet)Worrying about your postage costs? Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: You probably use one or a combination of methods to acquire addresses. Purchase / Rent / Build – but then what do you do with it? Do you verify the quality of addresses when you capture them? Or maybe you think that the response rates or results you are getting from your mailings are good enough! Maybe you think that “addressing stuff is a nuisance” or just an “added cost” over and above the postage you’re already paying; that it really isn’t necessary because it doesn’t make a difference! So you settle for the information you receive versus managing that information! Or, you may just do the minimum to meet the postal requirements to obtain postage discounts. That’s good enough! Right? In today’s market, good enough, will never make you an industry leader. I’m going to suggest that the postage you pay is NOT your biggest expense! End of Slide 4. Slide 5: United States Postal Service Logo in the far left top corner. Has the heading: America is on the Move and Growing! Image Information: Image of the United States. Far left corner: Yellow boxes with the words '1.8 million new addresses' inside of it. Image with buildings and a sunset with word 'Hollywood' inside it. Far right corner: Yellow boxes with the words '41 million Americans move' inside of it. Red box with the words 'New York' inside it. Green box with the words 'New Jersey' inside it. Orange box with the words 'Pennsylvania' inside it. Bottom right corner: Yellow boxes with the words '145 million total addresses' inside of it. PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: There are great challenges facing mailers – America is on the move. (bullet)41+ Million Americans move each year! (bullet)2.3+ Million businesses move each year as well! (bullet)On average mailing lists deteriorate over 1% a month. If a list has not been updated recently, a sizable number of addresses in their database may not be accurate. The Postal Service conducted a Cost Study on Undeliverable-as-Addressed Mail - or UAA as it’s called. Our initial findings: (bullet)Major challenges to address quality still exist (bullet)Move-Related UAA appears to be the big contributor (bullet)But, physical address accuracy is still a major issue (bullet)The results so far support our Address Quality strategies. Perspective - Over 41 million Americans move every year – that’s more than the combined populations of the states of New Jersey, New York, and Pennsylvania! Delivery - Postal Service delivers to 145+ million addresses Adds More than 1.8 million new delivery points each year. Perspective - That’s like building a new city larger than the city of Los Angeles CA – EVERY YEAR! (Click) End of Slide 5. Slide 6: United States Postal Service Logo in the far left top corner. Has the heading: UAA Mail Study Image Information: On the left side is a box with the words 'Return 51.3¢ / pc. 1.60 Billion pieces $822.5 Million' inside it and a arrow pointing to a image of a house and a arrow pointing from that house to a enevelope; a arrow pointing from that envelope to what appears to be a bag with paper and envelopes inside it and a box next to it with the words 'Waste 4.4¢ / pc. 6.136 Billion pieces $269.8 Million' inside it. Below all that is the words 'PRC LR-L-61 for R-2006-1 Rate Case (Christiansen UAA Study –Table 3.1)'. In the middle of the image is a big green star with the words '9.724 Billion pieces $1.856 Billion' inside it. On the right is the words 'Old address'. Below that is an image of a house. Below that is a box with the words 'Forward 21.3¢ / pc. 1.985 Billion pieces $421.9 Million' inside it; below that is a image of a house and the words 'New Address' on the right of the house; on the left of the house is an cartoon image of a postal man delieverying mail. PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Incorrect addresses are a serious problem. If mail cannot be delivered to the address on the piece it may be: (bullet)Forwarded 21.3 Cents (bullet)Returned 51.3 Cents (bullet)Treated as Waste 4.4 Cents Each option involves large volumes of mail and major expenses to the Postal Service and its customers. If we add up the volumes and costs of all these possibilities, the numbers are staggering. How Big? 9,724,000,000 Total Pieces of UAA Annually $1,856,435,000 Total USPS Cost of UAA Annually This cost is attributed to: Forwarded $ 421.9 Million Returned $ 822.5 Million Treated as Waste $ 269.8 Million (Click) End of Slide 6. Slide 7: United States Postal Service Logo in the far left top corner. Has the heading: The Address Quality Equation The words included are: Physical Address Quality + Move Update Quality = Deliverable Mail It Just Adds Up! Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: When I began this talk, I asked the question “Why does it matter?” Let’s talk about the things you could be doing to improve your Return On Investment (ROI). Using this Address Quality Equation will help your R.O.I. & your Bottom Line! There are two distinct components that affect Addressing: 1. Physical Address Quality, which refers to all addressing elements needed to construct a specific delivery address (this does not include the addressee’s name). This involves the street name, street number, apartment number (if any), city, state, ZIP Code or Zip+4 code. 2. Move Update Quality, which pertains to the name of the addressee AND the new physical address. Move Update Quality links the intended recipient to their new physical address. Is your address for John Doe the current one where he is living now or is it where he lived five years ago and has moved three times since? Combine these 2 components & you get an Accurate Deliverable Address. Both are necessary to make an Accurate Address and improve your R.O.I. End of Slide 7. Slide 8: United States Postal Service Logo in the far left top corner. Has the heading: What Should You Be Doing? The words included are: (arrow used for bullet)Insist on high standards from suppliers (arrow used for bullet)Manage your address files (bullet)CASS™;ZIP+4®/LACSLink™/DPV™ Cass-Certified Address Matching Software Delivery Point Validation (bullet)AEC I & II Address Element Correction I & II (bullet)NCOALink National Change-of-Address Link (bullet)ACS™/OneCodeACS™ Address Change Service (arrow used for bullet)Lower your costs/postage (arrow used for bullet)Increase your response rate (arrow used for bullet)Improve your R.O.I. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: And now – What should you be doing? First and foremost, you should insist on high standards from your suppliers. Regardless of how you acquire your addresses you need to know: 1. Was the address list ZIP+4 coded by CASS-Certified software (bullet)If the answer is yes, when was it done? It should have been done in the last 185 days? 2. Was the address list processed against the Delivery Point Validation (DPV) file. Using DPV will allow you to confirm the existence of each address in your mailing list. (bullet)If yes, how many addresses could not be DPV confirmed? 3. Were un-codeable addresses processed through our Address Element Correction (AEC) service? We’ll talk more about AEC later. 4. Was the address list processed against an approved Move-Update method*, such as NCOALink and/or OneCode ACS? If yes, when and by what method? These questions should be easily answered by your Mail Service Provider or vendor. If I used some acronyms that are unfamiliar to you, hang on, we'll be explaining each product or service in more detail later on in this presentation. * Next slide will discuss other approved Move-Update methods. End of Slide 8. Slide 9: United States Postal Service Logo in the far left top corner. Has the heading: Approved Move Update Methods The words included are: (arrow used for bullet)NCOALink™ (arrow used for bullet)Ancillary Service Endorsements (on piece) (arrow used for bullet)Address Change Service (ACS™) (arrow used for bullet)FASTforward® (arrow used for bullet)Two Alternative Options: (bullet)First is for mailers with legal or policy restrictions from using Postal Service COA information (bullet)Second is the 99% Accuracy Test Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: In addition to NCOALink, other approved Move-Update methods include: Ancillary Service Endorsements (on piece); Address Change Service (ACS); FASTforward® MLOCR; AND two “Alternate Methods”. Ancillary Service Endorsement (on piece) costs sender $.50 per piece. ACS (bullet)Can take out separate ACS codes for each department; OR (bullet)Use one ACS code for organization & key line identifying different departments for sortation. When I speak about approved “Alternate Methods” for Move Update there are two! The first, is in response to claimed “Legal Restrictions”. Some mailers claim they have a legal or policy restriction from using COA information with direct notification from the addressee. Mailer must request approval from USPS to use an alternate method. Unless the mailer is a federal, state, or local government entity, they must provide a citation of the specific restriction, including copies of the statutes and/or regulations. The Mailer must contact addressee within 30 days after receiving USPS COA information to request confirmation of the move and incorporate the change in their mailing list within the 30 days. Mailers must retain documentation for two years. The second Alternate Method is the “99% Accuracy Test” (used by telephone utilities.) Some mailers claim their lists are as accurate as the USPS. Mailers must provide an electronic version of their entire mailing list & USPS will match it against NCOA for $1.00 / thousand. If the match rate is 99% or higher, the mailer is approved to mail for one year with possible extensions. End of Slide 9. Slide 10: United States Postal Service Logo in the far left top corner. Has the heading: ACS™/OneCodeACS™ The words included are: (arrow used for bullet)USPS Service (arrow used for bullet)New OneCodeACS automated option (arrow used for bullet)Leverages Intelligent Mail Barcode (arrow used for bullet)Post-Mailing Process (arrow used for bullet)Fees (arrow used for bullet)ACS Electronic  First-Class Mail® 0.06  Other 0.25 (arrow used for bullet)OneCodeACS™ (Letters Only)     (arrow used for bullet)First-Class Mail First 2 notices, each Free  Additional notices, each 0.05  (arrow used for bullet)Standard Mail (Fall 2007) First 2 notices, each 0.02 Additional notices, each 0.15 Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Let’s talk about ACS a bit more. ACS has been enhanced to better serve our customers by offering a more robust product for First-Class Mail and STD letter mail for less money: Address Correction Service (bullet)Electronic  (bullet)First-Class Mail 0.06  (bullet)Other 0.25 OneCode ACS (Letters Only)     (bullet)First-Class Mail - First 2 notices, each Free  - Additional notices, each 0.05  (bullet)Standard Mail (Fall 2007) - First 2 notices, each 0.02 - Additional notices, each 0.15 End of Slide 10. Slide 11: United States Postal Service Logo in the far left top corner. Has the heading: Why Does it Matter? The words included are: (arrow used for bullet)BECAUSE it impacts your: (bullet)Costs (bullet)Postage (bullet)Response Rates (bullet)R.O.I. It’s Your Bottom Line! Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Why does good Address Quality matter? Because it impacts: (bullet)Your Overall Costs (bullet)Your Postage Bill (bullet)Your Response Rates (bullet)AND, Your R.O.I. for your mailing campaigns The fundamental fact is that Address Quality WILL affect your bottom line! In an example I will show, you will readily see that postage represents the smallest cost – or “loss” related to poor address quality. In today’s business environment we are all looking for a competitive advantage. High Quality Addressing can give you that advantage! I will demonstrate to you how a small investment made to manage your address file can yield an enormous return to your bottom line! End of Slide 11. Slide 12: United States Postal Service Logo in the far left top corner. Has the heading: How Can You Succeed? The words included are: (arrow used for bullet)Implement a comprehensive address quality strategy (arrow used for bullet)Better utilize available addressing products and services (arrow used for bullet)Track your mail channel’s R.O.I. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Now, as I’ve stated, your postage bill should be the lesser of your concerns relating to Address Quality. Sounds surprising, doesn’t it? However, for you to succeed, I recommend that you develop a comprehensive Address Management strategy. But don’t let the sound of that scare you. Addressing is just not “data”, think of it as the vital link to your customer base by which you can make informed business decisions. I’m going to discuss some key products and services that are readily available today, that, if utilized, will have a great positive impact to your bottom line. Let me see a show of hands of those in the room who currently perform an ROI analysis on the results achieved through your mailing campaigns. For those who do – as we go forward, let’s make sure that everything is taken into account. For those who do not – Stay with me! I think our modeling scenario will prove to be of real value and perhaps an eye-opener! First, let’s look at some industry averages of the cost components of a typical mailing. End of Slide 12. Slide 13: United States Postal Service Logo in the far left top corner. Has the heading: DMA Statistical Fact Book 2006 Table: Table has 10 rows and 3 columns: Row 1: Column 1: (Header)Direct Mail Campaign Activity Column 2: (Header)Per Piece Column 3: (Header)% of Job Row 2: Column 1: Creative Column 2: 11.25¢ Column 3: 11.15% Row 3: Column 1: Art and Preparation Column 2: 9.75¢ Column 3: 9.66% Row 4: Column 1: Printing Production Column 2: 23.43¢ Column 3: 23.23% Row 5: Column 1: Mailing Lists Column 2: 12.35¢ Column 3: 12.24% Row 6: Column 1: Computer Processing Column 2: 2.32¢ Column 3: 2.30% Row 7: Column 1: Lettershop Production Column 2: 4.025¢ Column 3: 4.00% Row 8: Column 1: Allocated Fees Column 2: 13.55¢ Column 3: 13.43% Row 9: (This is in red and circled) Column 1: Postage Column 2: 24.20¢ Column 3: 23.99% Row 10: Column 1: Total Column 2: 100.87¢ Column 3: 100.00% End of Table. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: (bullet)The cost factors for the chart you see here came from the Direct Marketing Association (DMA) Statistical Fact Book for 2006 and the most recently published USPS rate schedule for Standard Letter mail. (bullet)As you can see from all of the various components that go into the creation and mailing of a direct mail campaign, postage accounts for about 24¢ or 24% of the total costs for Mailing. (bullet)Again as significant as it is, postage is only one small piece of the pie has shown on this pie chart. (bullet)Based on the DMA’s 2006 Fact Book, out of every dollar spent on direct mail, a mailer can expect to spend: (bullet)Over 11¢ on Creative (bullet)Over 9¢ on Art & Preparation (bullet)Almost 34¢ on Printing Production (bullet)About 12¢ on Mailing Lists (bullet)About 2¢ on Computer Processing (bullet)About 4¢ on Lettershop Production (bullet)A little more than 13¢ on Other Allocated Fees Overall Postage – at about 24¢ postage is a small part of the pie! But ALL of these costs are wasted IF mail is not deliverable due to POOR address quality. End of Slide 13. Slide 14: United States Postal Service Logo in the far left top corner. Has the heading: Customer Mailing Scenario The words included are: (arrow used for bullet)Mailing* (bullet)Standard Mail (bullet)4 times x year = 1,000,000 mailpieces (bullet)250,000 mailpieces (bullet)Letter, brochure, reply card, and a BRE (bullet)3.2 ounces (arrow used for bullet)Address management process (bullet)CASS-certified ZIP+4 software (bullet)Results: 8% of the addresses cannot be ZIP+4 Coded (bullet)8% x 1mm = 80,000 non-coded ZIP+4 mailpieces At the very bottom of the slide are the words: '* Example piece has been taken from DMA Statistical Fact Book 2006'. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: For our example, we will examine a customer who is mailing letter-sized pieces at the Standard Mail rates. The customer is sending 250,000 mailpieces, four times a year, consisting of a letter, brochure, reply card, and a business reply envelope, for a combined weight per piece of 3.2oz. The mailer’s standard addressing practice is to process the address list through ZIP+4 CASS certified software, print, insert, presort, package and containerize the pieces according to Standard Mail requirements and enter the mailing at the post office. From my perspective, this is doing the bare minimum to manage address quality. Over the last several years, surveys and statistics show that 8% of most address lists have serious physical address accuracy problems. This means that even though a list was processed through ZIP+4 CASS Certified software, 8% of the addresses could not be ZIP+4 coded because of some deficiency in the address. This is a real world statistic. This means approximately 80K out of 1 million addresses will only have a 5-digit ZIP Code. End of Slide 14. Slide 15: United States Postal Service Logo in the far left top corner. Has the heading: Customer Mailing Scenario The words included are: (arrow used for bullet)Impact on rate qualification (bullet)920,000 pieces claimed at automation rates (ZIP+4) (bullet)80,000 pieces must be claimed at nonautomation rates (arrow used for bullet)Impact on total postage (bullet)Average 1.5¢ higher cost per nonautomation mailpiece Image Information: At the bottom of the slide is a pie chart. Yellow has the words: Auto Rates 92% Red has the words: Non-Auto Rates 8% End of Pie Chart. PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: In this mailing scenario, over a 12-month period, the customer mails 1M pieces. Now with the real world statistic of 8% of all addresses within a typical mailing list, 920,000 of our customer’s addresses were ZIP+4 coded (industry average 92%). From a postage rate qualification perspective it breaks out as follows: 85% qualified for the 3D Automation Rate, 10% qualified for the AADC Automation Rate, and 5% qualified for the Mixed AADC*. The remainder qualifies only for Non-Automation Rates: The residual 80,000 addresses (8% of all addresses processed) had some kind of addressing problem and only got a 5-digit ZIP Code assigned to them. These 80,000 addresses can’t qualify for our lower Automation discounts and now must be claimed at the higher Nonautomation Rate. These 80K breakout as 25% or 20K qualified for the AADC Rate & the last 60K qualified for the Mixed AADC Rate. NOTE: *This is an Observed Average Breakout Because 80K pieces had some type of address deficiency that prevented them from being ZIP+4 Coded, they only qualified for the Non-Automation Rates at an additional weighted average postage cost of 1.5¢ per piece. NOTE: The 1.5 is the weighted average rate between the Auto & Non-Auto Mail streams taking into consideration the six rates (excluding CRRT rates) that come into play with Standard Letter Mail. The net impact is that the customer is paying $1,200 MORE than necessary in higher Postage Rates due to poor Address Quality. It’s Your Money! End of Slide 15. Slide 16: United States Postal Service Logo in the far left top corner. Has the heading: Impact – Move Update The words included are: (arrow used for bullet)Impact to annual mailing costs: (bullet)100,000 pieces X 76¢ (per piece production cost) = $76,000 (bullet)100,000 pieces X 24¢ (per piece postage cost) = $24,000 Image Information: At the bottom of the slide is a pie chart. Blue has the words: Move Update UAA Mail (Not showing but must be 90%) Light Blue has the words: 10% Move Update Problem End of Pie Chart. PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Now lets examine another area where our customer loses money on Wasted Production Costs for mail that may be UAA and discarded because of a customer Move-related reason. Past studies (Price Waterhouse Coopers (PWC) 1999) indicate that on average the typical MOVE impact to any mailing list is approximately double the average NCOALink match rate of 5.51%. Therefore, if no Move Update process is used to manage the address list, it can be assumed that 10% of the addresses will be impacted or in our mailing scenario, 100,000 Addresses. So if we again look at the production cost per piece (76¢), the 100,000 pieces in our mailing scenario that were UAA mail because of move related impacts equates to $76,000 in production costs that were wasted. It’s Your Money! End of Slide 16. Slide 17: United States Postal Service Logo in the far left top corner. Has the heading: Combined Wasted Production & Postage Cost Table: Table has 10 rows and 3 columns: Row 1: Column 1: (Header)COSTS Column 2: (Header)PIECES Column 3: (Header)DOLLARS Row 2: Column 1: Physical Address UAA Column 2: 76,800 Column 3: Row 3: Column 1: Wasted Production Column 2: Column 3: $58,368 Row 4: Column 1: Wasted Postage Column 2: Column 3: $18,432 Row 5: Column 1: Subtotal Column 2: Column 3: $76,800 Row 6: Column 1: Move Update UAA Column 2: 100,000 Column 3: Row 7: Column 1:Wasted Production Column 2: Column 3: $76,000 Row 8: Column 1: Wasted Postage Column 2: Column 3: $24,000 Row 9: Column 1: Subtotal Column 2: Column 3: $100,000 Row 10: Column 1: GRAND TOTALS Column 2: 176,800 Column 3: $176,800 End of Table. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Let’s look at some of the impact address quality has on the bottom line! Add it up, and there are potentially 176,800 UAA pieces discarded or treated as waste! Here’s the cost to our mailer. Add both the Physical-related and the Move-related cost impacts and you get: (bullet)The Total Production Cost Loss is $58,368 + $76,000 = $134,368 (bullet)The Total Postage Cost Loss = $18,432 + $24,000 = $42,432 (bullet)The Total Cost/ Loss to the bottom line will be $176,800 It’s Your Money! As you can readily see, postage costs are the smaller cost of the two, representing only 24% of the total loss/waste. But why stop there! Let’s not forget the lost opportunities that UAA mail causes! This is where the greatest impact is felt from poor address quality! End of Slide 17. Slide 18: United States Postal Service Logo in the far left top corner. Has the heading: Lost Sales Opportunities The words included are: (arrow used for bullet)Fewer responses = Fewer sales or opportunities (arrow used for bullet)Impact to Bottom Line: (bullet)176,800 UAA & discarded mailpieces (bullet)2.5% response rate (bullet)$50 average sale per customer 176,800 X 2.5% X $50 = $221,000 lost sales/year Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: All the UAA pieces impact the opportunity to connect with your potential customers & make sales. Using 2.5% as an Average Response rate and $50.00 as an average sale amount, this mailer would lose $221K in sales each year due to poor addressing (this response rate is not from DMA). But really, that’s a conservative number. A study by DMA in conjunction with the Wharton School of Business showed on average direct mail pulled a 13 to 1 payback in sales. If we used this factor then the mailer would lose almost $2.3 Million each year….due to poor Addressing. 176,800 pieces X $1.00 ($.76 production cost + $.24 postage) X 13 (payback factor) = $2,298,400 Annual Lost Sales. Any way you look at it, when a Standard piece is discarded – the mailer’s opportunity to connect with a potential customer is lost – and as you can see it also has a price tag, A BIG One.. And, It’s Your Money!! End of Slide 18. Slide 19: United States Postal Service Logo in the far left top corner. Has the heading: Annual Impact to Your $Bottom Line$ Table: Table has 12 rows and 2 columns: Row 1: Column 1:COSTS (Header) Column 2: (Header)DOLLARS Row 2: Column 1: Higher Postage Column 2: $1,200 Row 3: Column 1: Physical Address UAA Column 2: Row 4: Column 1: Wasted Production Column 2: $58,368 Row 5: Column 1: Wasted Postage Column 2: $18,432 Row 6: Column 1: Subtotal Column 2: $76,800 Row 7: Column 1: Move Update UAA Column 2: Row 8: Column 1: Wasted Production Column 2: $76,000 Row 9: Column 1: Wasted Postage Column 2: $24,000 Row 10: Column 1: Subtotal Column 2: $100,000 Row 11: Column 1: Lost Sales Column 2: $221,000 Row 12: Column 1: Annual Adverse Impact – GRAND TOTAL Column 2: $400,200 End of Table. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: So let’s look at the BIG picture – the whole story in our mailing scenario! Let’s recap how much money was spent and lost unnecessarily! Our mailer: Spent $1,200 more on postage because poor addresses could not qualify for the best postage rates (Non-Automation vs. Automation Rates). 1. Spent $42,432 on postage for UAA pieces that were discarded: $14,432 – UAA Physical Address Wasted Postage PLUS $24,000 – UAA Move Update Wasted Postage 2. Spent $134,368 in total production costs for all UAA pieces that were discarded, regardless of the reason they were UAA. 4. LOST $221,000 in annual sales. (As much as $2.3 Million -13:1 Wharton figure) So for the BIG Picture the adverse impact of the lack of address quality would be OVER $400,000 annually! It appears that Address Quality does matter when it comes to your Bottom Line. This is the cost of not making Address Quality an integral part of your Business Model. It’s Your Money! Now let’s examine the Long-Term Affect of Poor Address Quality End of Slide 19. Slide 20: United States Postal Service Logo in the far left top corner. Has the heading: Long Term Adverse Impact to Your $Bottom Line$ The words included are: (arrow used for bullet)Customer Life Cycle – 5 to 7 Years $221,000 (lost sales per year) x 5 Years (customer life cycle) $1,105,000 (total lost sales) $178,000 (higher postage/wasted production % postage/year) X 5 Years $ 890,000 (total wasted costs) $1,105,000 + $890,000 = $1,995,000 Loss Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: If you look at the average lifecycle for a customer as being anywhere from 5 to 7 years, let’s examine what that works out to in real dollars. Over a five year period lost sales opportunities will add up to $1,105,000 AND the aggregate cost of higher postage, wasted postage and wasted production will come in at $890,000 And so, the total negative Impact to your bottom line over five years will be $1,995,000 It’s Your Money! End of Slide 20. Slide 21: United States Postal Service Logo in the far left top corner. The words included are: How Can You Succeed? Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Now I hope I’ve gotten your attention! It isn’t just about postage! It’s about how address quality affects your overall business, your ROI, and your bottom line! But I want you to know that it doesn’t have to be! It will take some investment and proactive measures, but I will show you how they will pay for themselves in a short period of time. End of Slide 21. Slide 22: United States Postal Service Logo in the far left top corner. Has the heading: A Strategy to Improve Your R.O.I. The words included are: Addressing Products That Can Make a Difference (arrow used for bullet)CASS Certified™ Address Matching Software ZIP+4®/LACSLink™/DPV™ (arrow used for bullet)Address Element Correction I & II (AEC I & II) (arrow used for bullet)National Change of Address Link (NCOALink™) (arrow used for bullet)ACS™/OneCodeACS™ Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: We have now seen the impact of doing nothing beyond the minimum requirements (CASS-Certified ZIP+4 software and Presorting). Now let’s look at a simple strategy using CASS and additional USPS addressing products readily available to any customer today. 1. ZIP+4/DPV Coding Accuracy Support System (CASS) - CASS-certified software is the standard range based method used to assign +4 (sector/segment) codes to mailing addresses for postal sortation and delivery. The DPV function allows mailers to both ZIP+4 code their addresses and identify potentially undeliverable addresses for physical address problems on a mailing list PRIOR to mailing. 2. Address Element Correction I & II (AEC I & II) – A USPS offered service which is designed to resolve the “worst of the worst” addresses (those that cannot be ZIP+4 Coded and/or DPV confirmed) (AEC I is available for $15.00 per thousand) (AEC II is $0.25 per record). 3. National Change of Address Link (NCOALink) – The NCOALink product is licensed to both service providers and mailers in order for them to correct mailings lists due to customer moves PRIOR to mailing. 4. ACS / OneCode ACS – Address Change Service is a post-mailing Move Update method that mailers attain directly from the U.S. Postal Service. End of Slide 22. Slide 23: United States Postal Service Logo in the far left top corner. Has the heading: Coding Accuracy Support System (CASS) ZIP+4 The words included are: (arrow used for bullet)Postal Service benchmark (arrow used for bullet)Sets performance standards for commercial ZIP+4 address matching software. (arrow used for bullet)Must pass Postal Service test for CASS-certification (arrow used for bullet)ZIP+4 address matching software attempts to match addresses against range-based records on Postal Service ZIP+4 file Example: 200 - 210 MAIN ST ANYTOWN, TN 38138-6047 Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Let’s talk about CASS-Certified ZIP+4 software which is the most commonly used address hygiene software in the marketplace today. The primary reason for this is that it is a REQUIREMENT to obtain automation discount postage rates. USPS CASS certification is the benchmark test that establishes minimum performance standards for commercially sold ZIP+4 software. Software vendors must pass a rigorous CASS test where the minimum passing grade is 98.5% accurate when compared to the base USPS ZIP+4 file. It is marketed to the mailing industry via numerous software vendors who build their ZIP+4 address matching products from the base USPS ZIP+4 file. The ZIP+4 file used by address matching software uses a range-based approach to look up addresses so as not to violate TITLE 39 OF THE US CODE, which prohibits USPS from providing ANY name OR Address List for any reason. The simple example on the screen shows a typical ZIP+4 record that would be available to be matched to a mailer’s address record. It represents 10 potential addresses on Main Street, each having a potential of 10 address points. All addresses that match within this range would be assigned the same +4 code (6038). The +4 range is assigned to cover a street block face for mail sortation and delivery purposes. There is no requirement that all of the addresses within the range actually exist as USPS deliveries. In many cases, all of the potential addresses within the range do not exist. End of Slide 23. Slide 24: United States Postal Service Logo in the far left top corner. Has the heading: Postmaster General Announcement March 21, 2007 The words included are: (arrow used for bullet)For First-Class Mail, increasing frequency of processing from 185 days to 95 days (arrow used for bullet)Extending Move Update Requirement to Standard Mail at a frequency of 95 days prior to mailing (arrow used for bullet)Federal Register Notice will be published in May, 2007 (arrow used for bullet)18-month implementation from date of publication Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Mr. Potter at the last Mailers’ Technical Advisory Committee (MTAC) session in March, 2007 stated: For First-Class Mail, increasing frequency of processing from 185 days to 95 days Extending Move Update Requirement to Standard Mail at a frequency of 95 days prior to mailing Federal Register Notice published in May, 2007 18-month implementation from date of publication End of Slide 24. Slide 25: United States Postal Service Logo in the far left top corner. Has the heading: LACSLink™ Locatable Address Conversion System The words included are: (arrow used for bullet)Integrated into CASS Certified™ Address Matching Software (arrow used for bullet)Updates rural-style addresses to city-style format due to 911 emergency purposes (arrow used for bullet)Updates existing city-style addresses that have been renamed or renumbered (arrow used for bullet)5 million converted addresses Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Locatable Address Conversion System software (LACSLink): (bullet)Will also be integrated into CASS as a requirement, effective August 1 (bullet)LACSLink updates rural-style addresses to city-style format due to 911 emergency purposes (bullet)Updates existing city-style addresses that have been renamed or renumbered (bullet)Not as big of a deal because there’s only about 5 million records left to convert because most of them were already converted. (bullet)Keep in mind that the Postal Service delivers to over 145 million addresses and adds over 1.8 million addresses each year so 5 million is not as big of a deal in the scheme of things End of Slide 25. Slide 26: United States Postal Service Logo in the far left top corner. Has the heading: Delivery Point Validation (DPV™) The words included are: (arrow used for bullet)Extension of CASS Certified Address matching ZIP+4 software (arrow used for bullet)Available through software vendors (arrow used for bullet)Enables ZIP+4 coding & identifies potentially undeliverable addresses (arrow used for bullet)DPV - Extra step to attempt validation of each specific address in the file Example: 200 MAIN ST ANYTOWN, TN 38138-6038 (Confirmed) 204 MAIN ST ANYTOWN, TN 38138-6038 (Not Confirmed) Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Next, we’ll talk about Delivery Point Validation (DPV) – Available as a logical extension to CASS-certified ZIP+4 software currently provided by many of the commercial vendors. DPV can be integrated into your own CASS-certified ZIP+4 software or DPV service obtained from a wide variety of service providers, again for a reasonable cost. (Available for approximately $0.85 per thousand). DPV was only recently made possible (2000) due to advanced encryption techniques (Link) that enabled USPS to make this address specific matching available to mailers as part of our standard product line WITHOUT VIOLATING TITLE 39 OF US CODE. It allows mailers to both ZIP+4 code their addresses and identify potentially undeliverable addresses (for physical address problems or vacant lots) on a mailing list PRIOR to mailing. However, DPV can only work in conjunction with CASS-Certified ZIP+4 software, both from a technical and a policy perspective. The extra step DPV goes through will result in the identification and validation of a specific address delivery point within a ZIP+4 range. Using our previous example, here are two addresses that could occur within the range (100 Main St. is confirmed by DPV as a live delivery point where 104 Main St is not.). Beginning August 1, 2007, all CASS-certified address matching software must process addresses through DPV. Any address where the primary number cannot be DPV confirmed will NOT have a ZIP+4 add-on returned and therefore will not qualify for automation rate. End of Slide 26. Slide 27: United States Postal Service Logo in the far left top corner. Has the heading: Address Element Correction(AEC) The words included are: (arrow used for bullet)Postal Service provided service for all customers (arrow used for bullet)Resolves physical address deficiencies (arrow used for bullet)Submitted on electronic media to Postal Service (arrow used for bullet)AEC I Cost - $15.00 per thousand (arrow used for bullet)Average correction rate – 32% (arrow used for bullet)AEC II™ Cost - $0.25 per record (arrow used for bullet)Average resolution rate – 90% (arrow used for bullet)Average correction rate – 62% Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Next is Address Element Correction (AEC) – A USPS offered service which is designed to resolve the “worst of the worst” addresses (Those that were CASS processed but cannot be ZIP+4 Coded and/or DPV confirmed). AEC resolves many physical address deficiencies, it does not resolve any move-related problems. (bullet)Mailers may send their addresses that cannot be matched/coded by ZIP+4 CASS Certified Address Matching software (qualification criteria for submission) to the National Customer Support Center in Memphis on electronic media (CD-ROM, or Magnetic Tape/Cartridge) (bullet)Or upload the address list to the secure NCSC- AEC website. AEC offers two levels of service: AEC I and AEC II AEC I - is available for $15.00 per thousand addresses processed average correction rate runs currently around 32% of all addresses submitted. Addresses that cannot be corrected via AEC I are candidates to be submitted to AEC II. Here the addresses are sent out to the USPS delivery units for carriers resolution. There are three possible responses: (bullet)Addresses are corrected to a DPV confirmed status; Or (bullet)addresses cannot be corrected or do not exist. (bullet)“Timed out” due to the requested address return period requested by the customer, 30, 60, or 90 days. Currently, though, the program has an average 90% resolution rate and that’s pretty darn good. (Verified percent rates - AEC 9/13/06) (bullet)Addresses that cannot be confirmed should not be used for mailing, find another avenue for contacting your customers to obtain the correct address. (bullet)If the process timed out you could re-submit them to AEC II for another pass. The cost for AEC II is $0.25 cents per record. End of Slide 27. Slide 28: United States Postal Service Logo in the far left top corner. Has the heading: National Change of Address(NCOALink) The words included are: (arrow used for bullet)Postal Service licensed product (arrow used for bullet)Pre-Mailing Process (arrow used for bullet)Provides electronic Change-of-Address information prior to mailing (arrow used for bullet)Variable costs (arrow used for bullet)Average correction rate - 5.51% Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: We also have National Change of Address Link (NCOALink), a Pre-Mailing process - The NEW and Improved NCOALink product is now being licensed to both service providers and mailers in order for them to correct their mailings lists due to customer moves PRIOR to mailing. NCOALink (bullet)Process electronic mailing lists (bullet)Provide mailers with electronic change-of-address notifications of customer moves. Today there are three types of license that can be obtained: (bullet)18 Full Service Providers which have a 48-month COA database, their license fee is $175,000. (bullet)177 Limited Service Providers which are outfitted with an 18-month COA database, their license fee is $15,000. (bullet)88 End User Mailers that are licensed with an 18-month COA database, their license fee is $7,500. Cost from service providers varies based on volume and frequency but by and large are reasonable. (Average: $1.20 per thousand) The average match rate is 5.51% of all addresses submitted for updating. What this means is that for every 1,000 addresses submitted, 55 addresses will be updated with the new customer address. Remember 13.7% or 41M Americans move each year. This may not seem like much, but it adds up. This match rate is the result of conservative name and address matching logic to protect customers’ privacy and ensure accuracy of the COA notifications. We’d rather miss a few matches than systemically misdirect mail. End of Slide 28. Slide 29: United States Postal Service Logo in the far left top corner. Has the heading: 1M Addresses ZIP+4/DPV Processed The words included are: (arrow used for bullet)Un-codeable mail sent to AEC 116,800 (arrow used for bullet)AEC I’s - 32% correction rate 37,376 (arrow used for bullet)AEC II’s – 62% correction rate 49,243 (arrow used for bullet)Residual potential UAA addresses 30,181 Image Information: At the bottom of the slide is a pie chart. Blue has the words: ZIP+4/DPV Confirmed(Not showing but could be 62%) Red has the words: Not ZIP+4 Coded (Not showing but could be 32%) Yellow ZIP+4 Coded not DPV Confirmed(Not showing but could be 4 or 6%) End of Pie Chart. PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Now lets revisit our mailing scenario to see the impact a little AQ can have on the bottom line or ROI: First, as a business rule, as we stated earlier, you should consider any address that cannot be ZIP+4 coded as highly suspect. Additionally we also consider any address that is ZIP+4 coded and CANNOT be DPV confirmed as very questionable. Both these categories of addresses are high on the risk ladder of potentially creating UAA mail. So instead of just running your mailing addresses through the old-fashioned ZIP+4 software (and getting range-based matching) you should be running them through enhanced ZIP+4/DPV software to ferret out ALL of your addresses that can be UAA due to physical addressing problems. So if this is done with our model, Based on National Averages, you get 92% that could be ZIP+4 coded (920,000) but 4% of those that could be +4 coded cannot be DPV confirmed (36,800) leaving 883,200 addresses that are confirmed. In addition there are 80,000 addresses that could not be ZIP+4 coded – which leaves 116,800 total addresses that need correction. If you sent the 116,800 addresses that could not be ZIP+4 coded or DPV confirmed to the USPS Address Element Correction (AEC) Program and you got the average AEC I fix percentage (32%) and then the AEC II fix percentage (62%) you could upgrade most of the 86,619 pieces to the best Postage Rate available and save the wasted production costs, and wasted postage on all 86K pieces. So even after AEC you still have 30K Addresses that are likely to be UAA. Now lets look at the Financials on all of this on the Next slide. End of Slide 29. Slide 30: United States Postal Service Logo in the far left top corner. Has the heading: AEC I / II Financial Impact The words included are: (arrow used for bullet)AEC “Fixed” addresses 86,619 (bullet)Postage rate savings (upgraded to auto) $ 866 (bullet)Postage savings (no longer wasted) $ 20,789 (bullet)Production savings (no longer wasted) $ 65,830 (bullet)AEC subtotal savings $ 87,485 (arrow used for bullet)Residual UAA addresses 30,181 (bullet)Postage savings (not mailed) $ 7,243 (bullet)Production savings (not mailed) $ 22,938 (bullet)“Not Mailed” subtotal savings $ 30,181 (arrow used for bullet)Total combined AEC I / II savings $117,666 Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: The financial results of this processing are as follows: From the previous slide, you saw that if you send 116,800 addresses that could not be ZIP+4 Coded or DPV confirmed to the USPS AEC Program and assume you got the average AEC I fixed percentage of 32% and the average AEC II fixed percentage of 62%, you could then upgrade 57,740 pieces (2/3 of the 86,619) to the best Postage Rate available, which will save you $866. Since the physical addressing problems have been corrected and assuming that a Move Update process will also be done on the entire list, you also save the wasted production costs and wasted postage on all 86,619 pieces. To do this would cost you $1,755 for AEC I processing and $13,900 for AEC II processing. So, for a $15,655 investment, you have a savings from AEC of $87,485, and this doesn’t take into consideration recovered sales opportunities yet. Not Bad. Now, looking at the bottom half of the slide, if you make the business decision to NOT mail the 30,181 highly probable UAA addresses (3% of the original list) that could not be fixed by AEC, you would save both postage and production costs on these addresses for an additional savings totaling $30,181. This results in a combined savings of $87,485 from AEC and $30,181 from not mailing the Residual UAA for a grand total saved of $117,666. I think most of you would agree that these two products do a pretty good job of identifying and correcting addresses on the physical address side of the Quality equation and boosting your R.O.I. End of Slide 30. Slide 31: United States Postal Service Logo in the far left top corner. Has the heading: NCOALink Processing The words included are: 1,000,000 Mailpieces – 30,181 Uncodeable, DPV & AEC 969,819 Submitted to NCOALink X 2% NCOALink corrections 19,397 Corrected addresses Production savings $ 14,742 Postage savings $ 4,655 Total combined NCOALink savings $ 19,397 Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Now to take care of the Move Update side of the Quality equation. If you had the entire list (1M) NCOALINK processed and got the average match rate (5.18%) you would reduce the UAA pieces due to moves by 50K and save the wasted production and wasted postage costs on those pieces. Since we don’t know how many moves MAY have been included in the savings that have already been claimed in the physical address correction side, we will adjust this figure to reflect the distribution of the “moves” throughout the address list. But even so, recognize that a “move” by itself can cause a piece to be UAA. First we will only use the number of addresses that passed muster on the Physical Address side: 1M mailpieces minus 30,181 UUA pieces, or 969,819 as the number of addresses that are submitted for NCOALINK processing. Second we will conservatively assume less than half the usual NCOA match rate of 5.51%, in this case 2%, against the file processed: 2% of 969,819 = 19,397 corrections being made by NCOA. Therefore: Wasted Production costs avoided result in a savings of: 19,397 mailpieces X 76 cents per piece cost = savings of $14,742 Wasted Postage costs avoided result in a savings of: 19,397 mailpieces X 24 cents (DMA average) = savings of $4,655 For a total savings of $19,397 End of Slide 31. Slide 32: United States Postal Service Logo in the far left top corner. Has the heading: Recapturing Lost Sales The words included are: Addresses saved by AEC 86,619 Addresses saved by NCOALink 19,397 Total Addresses Corrected 106,016 106,016 (addresses) x 2.5% (response rate) x $50 (per sale) = $132,520 - Total Recaptured Sales Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: And Finally let’s talk about recapturing Lost Sales: When we look at the impact that AEC and NCOALink processing has provided, we see that they have recaptured a total of 106,016 addresses that probably would have been UAA. When we rework our earlier sales equation with this figure: 106,016 (addresses corrected) X 2.5% (response rate ) X $50 (per sale) = a potential gain of $132,520 in Lost Sales Recaptured. And if you recall the DMA / Wharton Business School study that showed an average return of 13:1 per dollar spent on Direct Mail. Then these 106,016 corrected addresses could represent Recaptured Sales equaling as much as $1,378,208. Powerful Stuff this Address Quality! Now lets look at the big picture and get to the Bottom Line. End of Slide 32. Slide 33: United States Postal Service Logo in the far left top corner. Has the heading: Address Quality R.O.I. The words included are: Table: Table has 8 rows and 3 columns: Row 1: Column 1: Column 2: (Header)Investment Coulmn 3: (Header)Return Row 2: Column 1: ZIP+4/DPV Column 2: $850 Coulmn 3: $30,181 Row 3: Column 1: AEC Column 2: $15,655 Coulmn 3: $87,485 Row 4: Column 1: NCOALink Column 2: $1,455 Coulmn 3: $19,397 Row 5: Column 1: Lost Sales Column 2: $0 Coulmn 3: $131,520 Row 6: Column 1: Totals Column 2: $17,960 Coulmn 3: $268,583 Row 7: Column 1: Column 2: Coulmn 3: - $17,960 Row 8: Column 1: Column 2: Net Improvement to R.O.I. Coulmn 3: $250,623 (This is circled in purple and) there is a arrow from the above number $250,623 pointing to the words '14 to 1 R.O.I.'. End of Table. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Lets roll it up and look at the bottom line. WOW. I don’t know about you but if I brought this type of ROI to my boss there’d be a Party! For an investment of just under $18,000, to improve the Quality of your Addresses, you’ve also managed to improved your annual ROI by an estimated net gain of $250,623!! This represents a 14 times return rate. Pretty good by anyone’s standards. The net gain in our example was for an annual mailing of 1M mailpieces, obviously, if your company mails more or less than this you would adjust the numbers accordingly. Also, let me point out that the costs used in our example are real figures quoted from industry sources for processing the file size used in our Model, 1M mailpieces/year. Again the costs of those Addressing Products are: (bullet)ZIP+4 = approximately $0.45 per thousand on a mailing list the size used in our example (250K / 4 times per year or 1M pieces) (bullet)DPV = approximately $0.85 per thousand (vendors) (bullet)AEC = $15.00 per thousand for AEC I and $0.25 per resolution for AEC II (bullet)NCOALink = approximately $1.50 per thousand (vendors) End of Slide 33. Slide 34: United States Postal Service Logo in the far left top corner. Has the heading: Addressing & Your $Bottom Line$ The words included are: (arrow used for bullet)Address Quality is just Smart Business! IT IS YOUR $BOTTOM LINE$ Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: I think I’ve made a strong case that shows that Address Quality is SMART business. Whether you perform your addressing processing in-house or use a quality vendor, that properly applies USPS Addressing Products, to meet your needs, INSIST, No - DEMAND on Address Quality – It PAYS!! After all. – “It’s Your Money!” End of Slide 34. Slide 35: United States Postal Service Logo in the far left top corner. Has the heading: How Can You Succeed? The words included are: For more information on USPS Addressing products (arrow used for bullet)http://ribbs.usps.gov RIBBS - NCSC Products, Services & Publications (arrow used for bullet)http://www.usps.com/ncsc usps.com – Address Quality Page (arrow used for bullet)http://ribbs.usps.gov/files/mtac/annual Address Quality Methodologies - Best Practices Contact the USPS National Customer Support Center @ 1-800-238-3150 Go to www.usps.com Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: So what can you do to succeed? Businesses waste billions in production costs, postage and lost opportunity because they aren’t connecting with customers as efficiently as they could.   The other thing you should be doing is to be aware of our core Address Quality reference and informational aids, which many of you may not even know exist. These aids were developed and designed to provide you with a wealth of knowledge, assistance and guidance. You can get more information and product details from the good people at our National Customer Support Center at the number shown or go to the WEB under the Products & Services Tab on USPS.COM. http://ribbs.usps.gov RIBBS – NCSC Products, Services & Publications http://usps.com/ncsc/ usps.com – Address Quality Page http://ribbs.usps.gov/files/mtac/annual Address Quality Methodologies – Best Practices Contact the USPS National Customer Support Center @ 1-800-238-3150 Go to www.usps.com End of Slide 35. Slide 36: United States Postal Service Logo in the far left top corner. The word included is: 'Questions?' which is in red and 3D. Image Information: PCC (Us Postal Service Postal Customer Council) Logo in far right corner. End of Image information. Notes: Thank you. I’ll be happy to answer any questions at this time. End of Slide 36.