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From quarterly roundtable discussions to online surveys to innovative workshop ideas, the two newest members of the national PCC Advisory Committee will bring fresh perspectives for building membership and meeting the needs of PCC members.
The PCCAC is the oversight body for councils across the nation. Its newest members were announced during National PCC Day. They are Dorothy Cottrill, manager of Disbursements Operations for the California State Controller’s Office, and Theresa Peterlein, director of Sales/Marketing for Presort Services Inc. in Grand Rapids, MI. They replace outgoing PCCAC members Tony Racioppo and Lou Ann Warren.
“This is a time of economic crisis for American businesses and the key ingredient for PCC attendance is relevance,” says Peterlein, who has been Mid-Michigan PCC industry co-chair. “We need to do our homework and find out what our customers — small and large — want, and provide it.”
Peterlein says surveys are a good way to receive valuable input. Additional ideas for improving the PCC experience include expanding workshop topics to include personal and professional development, tailoring workshops to level of experience in the mailing industry and offering “track” certifications from the National Postal Forum at the local level over the course of a few months.
Cottrill has been industry co-chair of the Sacramento PCC, which has seen its monthly attendance more than double. In a recent initiative, the PCC established an annual Express Level Membership for large business partners. “This support allows us to provide educational meetings at little or no cost to our members,” she says.
Cottrill says all PCCs can benefit from quarterly roundtable teleconferences that bring together PCC co-chairs from across the country. And she wants to further develop tasks for mentoring PCCs.
