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SUMMER SALE
The Postal Service is using its pricing flexibility to help customers grow volume and to stimulate economic growth through the Standard Mail Volume Incentive Pricing Program, also known as the “Summer Sale.”
This innovative approach encourages mailers to provide additional volumes of Standard Mail letters and flats, which will make use of current excess mail capacity. The Summer Sale will be effective from July 1, 2009, through Sept. 30, 2009, and will provide a 30 percent credit to eligible mailers of commercial and Nonprofit Standard Mail letters and flats volume above a mailerspecific threshold. Participating mailers must meet certain requirements and will receive a credit to a specified permit imprint advance deposit account, or Centralized Account Payment System (CAPS) account after the end of the sale.
Who can take advantage of the Summer Sale?
Mail owners who mailed at least 1 million Standard Mail letters and/or flats between Oct. 1, 2007, and March 31, 2008, are eligible to participate. Mail owners will be eligible to participate in the program with qualifying volume prepared by a mail service provider when entered through a permit owned by the participating mail owner.
Mail volume through a mail service provider’s permit may also qualify as long as the mail can be identified as being prepared on behalf of the mail owner and adequate current and historical documentation can be provided.

Mail service providers are not eligible to participate.
In early May, USPS mailed letters to all eligible Standard Mail customers to explain the program and provide the mailer-specific threshold number they must surpass to earn the 30 percent postage credit. The letter also provided customer application and other instructions. Customers wishing to participate in the program who believe they meet the eligibility standards and did not receive a letter may request a review of their eligibility by contacting summersale@usps.gov.
How does the Summer Sale work?
Mailers will receive a credit of 30 percent of the average postage per piece applied to the total eligible Standard Mail volume above the mailer-specific threshold recorded during the program period.
This threshold is established by comparing the volume of Standard Mail letters and flats mailed from Oct. 1, 2007, to March 31, 2008, to that mailed from Oct. 1, 2008, to March 31, 2009. The change in recorded mailing volume between these two periods will represent the applicant’s volume trend. The volume trend will then be applied to the volume of Standard Mail letters and flats mailed from July 1, 2008, through Sept. 30, 2008, to calculate the USPSdetermined threshold.
USPS filed notice with the Postal Regulatory Commission on May 1 for the Summer Sale and the offer is subject to review by the commission for up to 45 days following May 1. For additional information, see the Federal Register notice available on Postal Explorer at pe.usps.com. |