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MailPro The Postal Service handles more than 46 percent of the world’s card and letter mail volume. |
BECOME AN ENVIRONMAILIST It’s time to lessen the impact of direct mail on the environment, and to do that, marketers and advertisers must become “environMAILists.” Environmental awareness is growing and consumers are making greener choices, focusing on more environmentally friendly choices. As people demand environmental responsibility from the companies they prefer, the job falls to businesses to demonstrate how green they are through their corporate policies and marketing communications. Included among those marketing communications is direct mail, sometimes perceived as unfriendly to the environment. Although it accounts for only 2.3 percent of landfill waste, many opportunities are available to lessen its environmental impact even more. Direct mail remains one of the most effective response-driven media channels available to marketers. It offers advantages few other mediums can match — in target ability, measurability and almost limitless creative possibilities. By being more environmentally focused and becoming environMAILists in producing and implementing direct mail campaigns, companies will continue to benefit from the power of mail while increasing its value and reducing its impact on the planet. Technically, an environMAIList is one who pursues and implements greener direct mail techniques, processes and solutions. The Postal Service recently launched a environMAIList marketing campaign with a direct mailpiece with practical tips and solutions to help marketers create greener materials with less environmental impact. We’re sharing that information with you in this issue of MailPro. Are you ready to “green up?”
How “green” is your direct mail? In growing numbers, today’s consumers are demanding environmental responsibility from businesses across America. Everything you can do to preserve the environment can reflect on your business and impact your bottom line. You can take some very simple steps to make sure your direct mail is both eco-friendly and effective. Always print environmental certifications clearly and honestly on your mailpieces, and remind consumers to recycle direct mail. Environmentally sound direct mail practices are really about the little details. Consider these four practical solutions: |
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SHOW THEM HOW GREEN YOU ARE
