In each issue we will feature a message from Chief Marketing Officer Anita Bizzotto

“Trick or treat!”

The Postal Service has some treats for business mailers this season, with a variety of new products, services, and special offerings that can help you attract new customers, serve them better, and save money in the process.

Customized MarketMail™ debuted in August. It is already helping companies differentiate their products in the mailstream. Within certain size, weight, and thickness limitations, CMM pieces can take virtually any shape and design you wish, from a box of doughnuts to a flashy new sports car. CMM pieces can grab the attention of the recipient and generating greater response rates.

I hope you will give this distinctive new direct mail product a test drive.

Just endorsed by the Postal Rate Commission and approved by the Board of Governors, our new Parcel Return Services test goes into effect October 19. The price for parcels picked up at the Post Office nearest the consumer is only $2. Prices for pieces picked up at the bulk mail center are somewhat higher, depending on the item’s weight and distance traveled.

Click-N-Ship, available through the Postal Service’s web site www.usps.com, makes it easy for businesses to prepare and print shipping labels, with our without postage. You can order self-adhesive labels on-site, too, to take the licking out of shipping. And don’t forget that when you use Click-N-Ship to prepare your Priority Mail labels, your Delivery Confirmation is free.

These are just a few of the valuable offerings we have for you this season. Visit your local post office, or go to www.usps.com for more mailing treats.

Anita