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CMO Corner A message from Chief Marketing Officer Anita Bizzotto For many businesses, the holiday season is more than a period of joy and thanksgiving. It’s make-or-break time, the handful of weeks when companies must book the sales and collect the revenue needed to carry them through the business year. We are here for you this holiday season. And so is the mail. Service is at historic highs. On-time delivery of local First-Class Mail is the best it has ever been. And measurement systems and customers are telling us that service performance across the board is outstanding. We are doing our best to make it better still during this crucial time of year, with extended service hours and the dedication of hundreds of thousands of postal employees. And there is no other marketing tool with the reach and power of the mail. Everyone gets it. The mail delivers, wherever you are, wherever you want to go. One hundred forty-one million delivery points, six days a week. Studies show that 80 percent of consumers look at or read the direct mail they receive, and 25 percent — one potential customer out of every four — say that direct mail influences them to visit stores and websites they have never visited before. Mail does it all. It helps you reach out to potential new customers, create awareness for your company and your products, establish and build relationships, develop brand loyalty, fulfill orders at competitive prices, and deliver bottom-line results for your business. From tried and true services like First-Class Mail and Priority Mail to new products like Parcel Return Service and Customized MarketMail, we have the tools that can make your holidays green with profitability. Here’s wishing you a wonderful season. We’re ready to deliver for you. Anita
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