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CMO Corner

“Delivering Results” is a theme the Postal Service is using internally to recognize employee efforts that yield bottom-line success. However, it’s just as important that you, our customers, know that our products and services are succeeding, producing revenue that translates into low, stable prices for you.

Halfway through 2004, service and customer satisfaction scores are the highest in our history. Smaller retailers are flocking to Click-N-Ship and Carrier Pickup, bringing with them thousands of new Priority Mail packages. The Capital One NSA is delivering results, too, producing new First-Class revenue and saving millions of dollars in costs. And more NSAs are on the way as Vice President Steve Kearney explains in our cover feature.

Yet, we know we can do more to help American businesses succeed. With Postmaster General Jack Potter leading the way, we are revitalizing Postal Customer Councils, equipping them to provide the highest quality mailer education and training, and supporting them with a new PCC website and dedicated resources to help councils access and share best mailing practices with member businesses.

We are creating effective tools to help businesses reduce costs, reach new customers, and increase sales. For example, “Mailtown, USA” — our free CD-Rom direct mail tutorial — just received two top international awards for multi-media communications excellence. “Mailtown, USA” helps companies learn to use direct mail, sharing secrets that ad agencies and corporations have invested millions of dollars to develop. And the price is right. If you would like a copy, email the editor of Mailers Companion at john.nagla@usps.gov and we will send “Mailtown, USA” to you absolutely free.

USPS services and mailing tools represent quality and excellence, delivering results for millions of mailers. We look forward to our next opportunity to deliver for you.

Anita

 

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