With over 250,000 Simple Formulas kits distributed to businesses, the eighteen easy-to-read brochures with tips, tricks, and trade secrets on using the mail to grow business have proven to be very popular. From “The 11 Gold Mines in Your Customer List” to “12 Secrets to Getting More Response from Your Mail”, these brochures offer insightful information on how to gain new business and retain current customers using direct mail.

A survey of 3,000 businesses that requested Simple Formulas provided noteworthy feedback on the usefulness of the brochures. Over 90 percent said they planned to keep the brochures on hand for future reference, and 81 percent indicated they planned to increase advertising through the mail after reading the “no Postal jargon” brochures.

Hattie Bryant, creator and host of the Small Business School, a weekly series on PBS stations says this about Simple Formulas. “Small business owners are overwhelmed with ideas to implement, problems to manage, and employees to lead. I believe those who don’t already use mail to find new customers and keep the current ones happy, simply do not understand the results they could achieve if they just do it. The hold back is fear that the whole thing will be too complicated. Simple Formulas is written in such a way that a mail program actually seems doable!

To accommodate the 1.2 million Hispanic owned businesses in the United States, Simple Formulas – Spanish Edition has just been published. With these proven tools for a successful Direct Mail campaign now available in Spanish, Hispanic business owners can use direct mail to connect with the $524 billion buying power of the Hispanic population.

With the overwhelming response to Simple Formulas, new editions are in development. Look for Simple Steps, Volume 2, in the Simple Formulas series, and Simple Shipping, Volume 3, later this year. To order your copy of Simple Formulas, call 1-800-THE-USPS (1-800-843-8777) ext. AD4050 or Simple Formulas – Spanish Edition ext. AD4383, or check out Simple Formulas on the web at www.usps.com/directmail/sf/welcome2.htm.