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Repositionable Notes — 'Messages that Stick!'
If you need a reminder about the promotional power of the mail, just look for sticky notes on your letters, catalogs, and magazines after April 3, 2005. On January 11, the Board of Governors approved a one-year test of Repositionable Notes (RPNs), with rates of 0.5 cent for placing the notes on First-Class Mail and 1.5 cents for Standard Mail and Periodicals. RPNs are removable 3-inch-by-3-inch paper messages that can leave a lasting impression and generate sales and repeat business for companies. "Repositionable Notes are billboards for your mail," said Nicholas F. Barranca, Vice President of Product Development. "They add value by highlighting important sale dates and information, contact telephone numbers and Internet addresses, coupons, and other key points that companies want their customers to remember and act upon. But that's just the beginning." "Repositionable Notes stick with the customer, long after the mailpiece is delivered," said Barranca. "They are easy to peel off and affix to calendars, telephones, computer monitors, refrigerators, and other reference points — places advertisers only dreamed of being before. Repositionable Notes extend the lifespan of the message, creating a lasting opportunity to connect with a potential customer." I N S I D E USPS NEWS & Events CMO Corner MPTQM- Certified Mailers New DMM Coming in March Ease of Use Articles What's New in the DMM? Customer Support Rulings PCSC Consolidation – Update International Mail As Dr. Barcode INFO at USPS	Properly affixed RPNs do not affect the processing, handling, and delivery of mail. They use a wide band of adhesive and must be applied by a machine that firmly secures the notes, so they don't come off during sorting and delivery. No changes to the normal handing processes are required. "We believe Repositionable Notes add value to the mail," said Stephen M. Kearney, Vice President of Pricing and Classification, "RPNs deliver on one of the four pricing principles we described in the USPS Transformation Plan — 'Prices should reflect the value that customers place on the product or service.' The one-year test will let us find out how customers respond to these price points, and the data collected will help us determine whether to propose a permanent service." "RPNs have the potential to help businesses attract more customers and increase sales and revenue," said Barranca. "In making the mail a more valuable business tool for our customers, RPNs can help boost volume and revenue for the Postal Service." See www.usps.com/cpim/ftp/bulletin/pb.htm.(Postal Bulletin, February 3, 2005) for complete details and www.usps.com/repositionablenotes/successstories.htm for examples of how businesses are using Repositionable Notes.