Mailers Companion
Volume 10, Issue 1 January/February 2005
Steve Kearney
Vice President
Pricing & Classification
John Nagla
Manager
Implementation & Outreach
Thomas DeVaughn
Editor
475 L'Enfant Plaza SW RM 3616
Washington DC 20260-3658
Contributers
Rick Klutts
Joel Walker
William Chatfield
Garry Rodriguez
Karen Ansary
Jane Stefaniak
O.B. Akinwole
Jerry Lease
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MAILERSCOMPANION
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CMO Corner
A message from Chief Marketing Officer Anita Bizzontto
The Postal Service is off to a brisk start in 2005. Our latest Negotiated
Service Agreement with Discover Financial Services Inc. took effect
January 1, providing incentives for new First-Class Mail volume and
valuable cost-saving operational changes for the Postal Service and
Discover. In addition, the Postal Rate Commission recommended and the
Postal Service Board of Governors approved a one-year test for Repositionable
Notes, peel-and-stick billboards for America's mail whose message can
live long after the mailpiece is gone.
We are mobilizing Postmasters nationwide to reach out to the small
business market, helping us spread the word about who we are and what
we have to offer. We currently are highlighting our award-winning Web
site — USPS.com — a powerful business tool that makes it easy and convenient
to put the power of the mail to work. More campaigns will follow in
the coming months to remind American companies that the mail delivers.
It can attract new customers, fulfill their purchases, help businesses
build and strengthen new relationships, and drive sales and profits
like no other medium. And when the mail grows, the country grows. Businesses
and jobs are created. Homes are built. Families prosper. And we all
benefit.
I'm looking forward to a successful new year. I hope you are, too.
Anita
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