Each issue features a message from Chief Marketing Officer Anita Bizzotto

Spring is finally here. That makes it a great time to reach out to potential new customers and to grow your business. There’s no better tool to help you do that than direct mail. It has the ultimate reach — six days a week to over 140 million delivery points. That door-to-door, community-to-community, coast-to-coast reach makes contact like no other medium. While we mute TV commercials, and delete e-mail ads that pile up in our in-boxes, most of us look forward to getting the mail. Some 80 percent of consumers look at or read their direct mail. And 25 percent — one potential customer out of every four — say that direct mail influences them to visit stores and websites they’ve never gone to before.

Direct mail also can help you keep your customers loyal and coming back for more. Digital printing is giving businesses the freedom to personalize the mail like never before. Direct mail can let you customize your promotions to the buying patterns and shopping needs of your best customers, boosting loyalty and repeat business. No other advertising medium is as flexible or as effective.

Put the mail to work for you this spring. Let it help you grow your business, boost sales, and generate profits like never before.

Anita