Table A5-6
Periodicals -- Type and Source of Mail Received by Households‚
(Percentage of Subscription Type by Source)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Subscription Type Union/ Professional Religious/ Educational Veterans  
1987 2006 2007 1987 2006 2007 1987 2006 2007
Paid (ordered by household) 8.3 6.1 6.8 7.9 8.7 8.3 0.5 0.5 0.5
Free (ordered by household) 21.7 18.8 18.0 25.6 12.8 12.2 4.4 1.2 0.5
Gift Subscription 4.0 0.7 2.5 18.1 13.9 16.7 0.5 0.0 0.0
Other Type 19.1 13.3 6.6 22.7 14.2 15.2 2.3 0.0 0.0
Free (came with membership) 21.1 37.4 34.8 16.0 15.2 12.2 1.9 3.6 2.5
Subscription Type Charitable Other  Don't Know/ No Answer
1987 2006 2007 1987 2006 2007 1987 2006 2007
Paid (ordered by household) 0.5 0.4 0.4 81.1 83.1 83.8 1.7 1.1 0.2
Free (ordered by household) 2.8 0.4 0.3 44.1 66.6 68.2 1.4 0.3 0.8
Gift Subscription 1.4 0.3 1.1 73.4 85.1 79.4 2.6 0.0 0.4
Other Type 2.6 0.0 0.0 50.7 71.2 78.2 2.7 1.3 0.0
Free (came with membership) 6.2 3.3 3.3 54.8 40.3 46.7 0.0 0.2 0.5
Fluctuations may be due to small sample sizes.
Percentages are row percentages within each subscription type.