Table A5-4
Periodical Mail -- Type of Subscription
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
YE_C _NAME_ _LABEL_ COL1 COL2
Paid (ordered) COUNT Frequency Count 44.56626 44.17648
Free (ordered) COUNT Frequency Count 6.864588 6.821453
Free - Came w/ membership COUNT Frequency Count 12.5161 11.69104
Type of Subscription Percentage of Total Periodicals Gift (from friend or relative) COUNT Frequency Count 4.337949 3.967037
Other COUNT Frequency Count 0.892023 0.936563
1987 2007 2008 Don't know/No answer COUNT Frequency Count 6.228783 6.776914
Paid (ordered) 49.4 44.6 44.2  
Free (ordered) 4.4 6.9 6.8  
Gift (from friend or relative) 3.5 4.3 4.0  
Free - Came w/ membership 10.2 12.5 11.7  
Other 2.6 0.9 0.9  
Don't know/No answer 5.3 6.2 6.8  
   Total Mail Received by Households 75.3 75.4 74.4  
Base: RPW Total Periodicals