| Table A5-4 Periodical Mail -- Type of Subscription Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Type of Subscription | Percentage of Total Periodicals | |||||
| 1987 | 2006 | 2007 | ||||
| Paid (ordered) | 49.4 | 45.2 | 44.6 | |||
| Free (ordered) | 4.4 | 7.1 | 6.9 | |||
| Gift (from friend or relative) | 3.5 | 3.5 | 4.3 | |||
| Free (not ordered or with membership) | 10.2 | 10.7 | 12.5 | |||
| Other | 2.6 | 1.0 | 0.9 | |||
| Don't know/No answer | 5.3 | 7.3 | 6.2 | |||
| Total Mail Received by Households | 75.3 | 74.6 | 75.4 | |||
| Base: RPW Total Periodicals | ||||||