Table A5-2
Periodicals -- Type of Publication
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
YE_A _NAME_ _LABEL_ COL1 COL2
Daily Newspaper COUNT Frequency Count 3.538935 5.711927
Weekly Newspaper COUNT Frequency Count 8.083907 8.063211
Other Newspaper COUNT Frequency Count 2.910643 2.972886
Type of Publication Percentage Received Pieces Per Household Per Week Weekly Magazine COUNT Frequency Count 10.56773 10.58149
Monthly Magazine COUNT Frequency Count 37.07131 35.31302
1987 2007 2008 1987 2007 2008 Other Magazine COUNT Frequency Count 7.565746 7.591601
Newspapers:             Other Periodical COUNT Frequency Count 2.499165 2.735417
Daily Newspaper 8.5 3.5 5.7 0.19 0.05 0.08 DK/RF COUNT Frequency Count 3.168267 1.399945
Weekly Newspaper 13.4 8.1 8.1 0.30 0.12 0.11 Daily Newspaper COUNT Frequency Count 0.051599 0.080939
Other Newspaper 4.9 2.9 3.0 0.11 0.04 0.04 Weekly Newspaper COUNT Frequency Count 0.117867 0.114258
   Total Newspapers 26.8 14.5 16.7 0.60 0.21 0.24 Other Newspaper COUNT Frequency Count 0.042439 0.042127
Magazines:             Weekly Magazine COUNT Frequency Count 0.154083 0.149942
Weekly Magazine 11.1 10.6 10.6 0.25 0.15 0.15 Monthly Magazine COUNT Frequency Count 0.540519 0.500394
Monthly Magazine 27.2 37.1 35.3 0.61 0.54 0.50 Other Magazine COUNT Frequency Count 0.110312 0.107575
Other Magazine 4.4 7.6 7.6 0.10 0.11 0.11 Other Periodical COUNT Frequency Count 0.036439 0.038762
   Total Magazines 42.7 55.2 53.5 0.96 0.80 0.76 DK/RF COUNT Frequency Count 0.046195 0.019838
Other Periodical 3.1 2.5 2.7 0.07 0.04 0.04  
Don't Know/No Answer 2.7 3.2 1.4 0.06 0.05 0.02 DK/RF  
Total Periodicals Received by Households 75.3 75.4 74.4 1.69 1.10 1.05  
Total Periodicals Received by Non-Households 26.7 24.6 25.6 - - -  
Base: RPW Total Periodicals  
Note: Totals may not sum to 100 due to rounding.