| Table
A5-1 Periodicals Received Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
YE_A | _NAME_ | _LABEL_ | COL1 | COL2 | |||||
| Daily Newspaper | COUNT | Frequency Count | 3.538935 | 5.711927 | ||||||
| Weekly Newspaper | COUNT | Frequency Count | 8.083907 | 8.063211 | ||||||
| Other Newspaper | COUNT | Frequency Count | 2.910643 | 2.972886 | ||||||
| Periodicals | 1987 | 2007 | 2008 | Weekly Magazine | COUNT | Frequency Count | 10.56773 | 10.58149 | ||
| Monthly Magazine | COUNT | Frequency Count | 37.07131 | 35.31302 | ||||||
| Percent of Periodicals which are sent to Households |
75.3 | 75.4 | 74.4 | Other Magazine | COUNT | Frequency Count | 7.565746 | 7.591601 | ||
| Other Periodical | COUNT | Frequency Count | 2.499165 | 2.735417 | ||||||
| Pieces per household per week | 1.69 | 1.10 | 1.05 | DK/RF | COUNT | Frequency Count | 3.168267 | 1.399945 | ||
| 9998 | 1.099454 | 1.053834 | ||||||||
| Base: RPW Total Periodicals | ||||||||||