Table A4-10
Treatment of Advertising Mail by Education of Head of Household
 (Percentage of Households)
Postal Fiscal Years 1987, 2007 and 2008
(Recruitment Data)		 q79head A48ROW _NAME_ _LABEL_ COL1 COL2
8th grade or less Usually Read PCT_COL Percent of Column Frequency 26.99807 28.98302
8th grade or less Usually Scan PCT_COL Percent of Column Frequency 26.1974 28.73916
8th grade or less Read Some PCT_COL Percent of Column Frequency 25.35883 23.74098
8th grade or less Usually Don't Read PCT_COL Percent of Column Frequency 20.83365 17.9434
8th grade or less Don't Know/No Answer PCT_COL Percent of Column Frequency 0.612043 0.593444
Treatment < 8th Grade Some High School High School Some College Some high school Usually Read PCT_COL Percent of Column Frequency 27.18567 28.21878
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Some high school Usually Scan PCT_COL Percent of Column Frequency 29.34563 26.33988
Usually read 29.2 27.0 29.0 24.6 27.2 28.2 23.5 18.8 20.7 17.6 15.8 15.2 Some high school Read Some PCT_COL Percent of Column Frequency 25.97837 27.03573
Usually scan 37.0 26.2 28.7 33.0 29.3 26.3 42.4 33.7 29.2 39.9 33.0 31.5 Some high school Usually Don't Read PCT_COL Percent of Column Frequency 17.20162 18.10458
Read some 22.0 25.4 23.7 27.8 26.0 27.0 26.2 30.0 30.9 30.8 33.7 32.6 Some high school Don't Know/No Answer PCT_COL Percent of Column Frequency 0.288719 0.30103
Usually don't read 9.0 20.8 17.9 11.8 17.2 18.1 7.0 17.3 19.0 10.8 17.5 20.5 High school graduate Usually Read PCT_COL Percent of Column Frequency 18.81566 20.66534
Don't know/No answer 0.7 0.6 0.6 0.0 0.3 0.3 0.1 0.2 0.2 0.3 0.1 0.3 High school graduate Usually Scan PCT_COL Percent of Column Frequency 33.65023 29.19551
Received no advertising 2.1 N/A N/A 2.8 N/A N/A 0.8 N/A N/A 0.6 N/A N/A High school graduate Read Some PCT_COL Percent of Column Frequency 29.99461 30.93289
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 High school graduate Usually Don't Read PCT_COL Percent of Column Frequency 17.31208 18.99357
High school graduate Don't Know/No Answer PCT_COL Percent of Column Frequency 0.227419 0.212696
Treatment Tech School College Post Graduate Some college Usually Read PCT_COL Percent of Column Frequency 15.80981 15.21887
1987 2007 2008 1987 2007 2008 1987 2007 2008 Some college Usually Scan PCT_COL Percent of Column Frequency 32.96986 31.47434
Usually read 18.5 13.8 17.7 12.2 10.2 11.5 8.9 6.0 7.6 Some college Read Some PCT_COL Percent of Column Frequency 33.68945 32.57882
Usually scan 39.9 32.0 33.5 43.5 33.8 31.5 41.9 34.2 29.4 Some college Usually Don't Read PCT_COL Percent of Column Frequency 17.46159 20.46293
Read some 31.6 33.6 31.5 34.6 34.2 34.3 28.3 34.8 38.4 Some college Don't Know/No Answer PCT_COL Percent of Column Frequency 0.069284 0.265029
Usually don't read 8.9 19.9 17.2 9.1 21.7 22.7 10.5 24.9 24.6 Technical school graduate Usually Read PCT_COL Percent of Column Frequency 13.77053 17.69472
Don't know/No answer 0.1 0.6 0.0 0.3 0.1 0.1 0.0 0.1 0.0 Technical school graduate Usually Scan PCT_COL Percent of Column Frequency 32.01773 33.52647
Received no advertising 1.0 N/A N/A 0.3 N/A N/A 10.4 N/A N/A Technical school graduate Read Some PCT_COL Percent of Column Frequency 33.64702 31.53592
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Technical school graduate Usually Don't Read PCT_COL Percent of Column Frequency 19.91754 17.2429
Note: Totals may not sum to 100 due to rounding. Technical school graduate Don't Know/No Answer PCT_COL Percent of Column Frequency 0.647177 0
College graduate Usually Read PCT_COL Percent of Column Frequency 10.16993 11.46711
College graduate Usually Scan PCT_COL Percent of Column Frequency 33.78549 31.45367
College graduate Read Some PCT_COL Percent of Column Frequency 34.21416 34.25964
College graduate Usually Don't Read PCT_COL Percent of Column Frequency 21.73504 22.71212
College graduate Don't Know/No Answer PCT_COL Percent of Column Frequency 0.095382 0.107462
Post-graduate work Usually Read PCT_COL Percent of Column Frequency 6.009116 7.561207
Post-graduate work Usually Scan PCT_COL Percent of Column Frequency 34.17668 29.40559
Post-graduate work Read Some PCT_COL Percent of Column Frequency 34.80124 38.4098
Post-graduate work Usually Don't Read PCT_COL Percent of Column Frequency 24.94494 24.6234
Post-graduate work Don't Know/No Answer PCT_COL Percent of Column Frequency 0.06802 0
DK/RF Usually Read PCT_COL Percent of Column Frequency 14.34061 9.618846
DK/RF Usually Scan PCT_COL Percent of Column Frequency 28.76092 16.46947
DK/RF Read Some PCT_COL Percent of Column Frequency 28.42924 35.98986
DK/RF Usually Don't Read PCT_COL Percent of Column Frequency 28.46923 37.92183
DK/RF Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0