| Table A4-9 Treatment of Mail Advertising by Age of Head of Household (Percentage of Households) Postal Fiscal Years 1987, 2006 and 2007 (Recruitment Data) |
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| Treatment | 18 - 21 | 22 - 24 | 25 - 34 | 35 - 44 | ||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||||
| Usually read | 39.4 | 14.1 | 9.6 | 21.1 | 21.2 | 21.3 | 20.3 | 13.2 | 14.8 | 17.7 | 12.6 | 12.3 | ||||
| Usually scan | 38.8 | 28.7 | 35.6 | 46.7 | 29.0 | 27.8 | 41.4 | 33.5 | 33.8 | 40.8 | 32.4 | 35.3 | ||||
| Read some | 12.6 | 25.0 | 21.1 | 24.8 | 23.3 | 32.0 | 30.7 | 33.7 | 28.9 | 30.8 | 34.5 | 32.6 | ||||
| Usually don't read | 3.2 | 19.3 | 33.7 | 6.7 | 22.6 | 18.8 | 6.3 | 15.9 | 21.9 | 9.8 | 17.6 | 19.6 | ||||
| Don't know/No answer | 0.2 | 13.0 | 0.0 | 0.0 | 4.0 | 0.0 | 0.3 | 3.7 | 0.6 | 0.0 | 2.8 | 0.2 | ||||
| Received no advertising | 5.8 | N/A | N/A | 0.7 | N/A | N/A | 1.0 | N/A | N/A | 0.9 | N/A | N/A | ||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | ||||
| Treatment | 45 - 54 | 55 - 64 | 65 - 69 | 70+ | 70 - 74 | 75+ | ||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 2007 | ||||
| Usually read | 17.0 | 14.4 | 15.8 | 19.7 | 14.5 | 16.3 | 23.6 | 15.3 | 16.5 | 19.5 | 17.4 | 18.4 | 21.6 | |||
| Usually scan | 41.3 | 35.3 | 30.2 | 39.4 | 34.0 | 32.1 | 37.9 | 36.8 | 32.1 | 38.2 | 36.7 | 36.5 | 32.1 | |||
| Read some | 31.9 | 31.8 | 34.0 | 28.2 | 32.2 | 33.0 | 26.4 | 31.5 | 31.0 | 30.0 | 26.7 | 29.5 | 27.9 | |||
| Usually don't read | 9.2 | 16.2 | 19.8 | 11.6 | 17.2 | 18.6 | 9.4 | 14.4 | 20.3 | 11.8 | 16.1 | 15.6 | 18.0 | |||
| Don't know/No answer | 0.3 | 2.4 | 0.2 | 0.0 | 2.2 | 0.0 | 0.7 | 2.0 | 0.0 | 0.0 | 3.1 | 0.0 | 0.4 | |||
| Received no advertising | 0.3 | N/A | N/A | 1.1 | N/A | N/A | 2.0 | N/A | N/A | 0.5 | N/A | N/A | N/A | |||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||
| Fluctuations may be due to small sample sizes. | ||||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||||||||