Table A4-8
Treatment of Advertising Mail
(Percentage of Households)
Postal Fiscal Years 1987, 2006 and 2007
(Recruitment Data)
Treatment 1987 2006 2007
Usually read  19.6 14.8 16.4
Usually scan 40.4 34.6 32.6
Read some 29.6 31.3 31.5
Usually don't read 9.1 16.6 19.2
Don't know/No answer 0.2 2.8 0.2
Received no advertising 1.1 N/A N/A
   Total 100.0 100.0 100.0
Note: Totals may not sum to 100 due to rounding.