Table A4-8
Treatment of Advertising Mail
(Percentage of Households)
Postal Fiscal Years 1987, 2007 and 2008
(Recruitment Data)
A48ROW _NAME_ _LABEL_ COL1 COL2
Usually Read PCT_COL Percent of Column Frequency 16.43093 16.91685
Usually Scan PCT_COL Percent of Column Frequency 32.63432 30.04004
Read Some PCT_COL Percent of Column Frequency 31.51018 32.2025
Usually Don't Read PCT_COL Percent of Column Frequency 19.22656 20.64976
Don't Know/No Answer PCT_COL Percent of Column Frequency 0.198018 0.190864
Treatment 1987 2007 2008  
 
Usually read 19.6 16.4 16.9  
Usually scan 40.4 32.6 30.0  
Read some 29.6 31.5 32.2  
Usually don't read 9.1 19.2 20.6  
Don't know/No answer 0.2 0.2 0.2  
Received no advertising 1.1 N/A N/A  
   Total 100.0 100.0 100.0  
Note: Totals may not sum to 100 due to rounding.