Table A4-7
Treatment of Advertising Mail by Household Income
(Percentage of Households)
Postal Fiscal Years 1987, 2006 and 2007
(Recruitment Data)
Treatment Under $7K $7K - $9.9K $10K - $14.9K $15K - $19.9K 
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Usually read  31.1 26.9 44.8 26.7 28.4 23.8 26.4 27.0 23.1 22.9 20.1 25.6
Usually scan 32.9 23.5 13.5 37.5 32.5 27.9 37.1 29.1 28.3 38.1 34.0 35.3
Read some 22.7 29.5 17.3 25.3 17.2 22.6 28.7 24.0 28.5 30.4 27.9 24.4
Usually don't read 8.7 10.6 23.0 9.7 14.0 24.6 7.2 15.0 20.1 7.3 11.7 13.9
Don't know/No answer 0.7 9.5 1.5 0.1 7.9 1.1 0.0 4.9 0.0 0.5 6.3 0.8
Received no advertising 3.9 N/A N/A 0.7 N/A N/A 0.6 N/A N/A 0.8 N/A N/A
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Treatment $20K - $24.9K $25K - $29.9K $30K - $34.9K $35K - $49.9K 
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Usually read  16.8 17.9 26.2 19.7 16.8 23.4 16.9 16.8 23.4 16.2 16.4 17.0
Usually scan 44.8 38.1 30.0 44.4 35.3 34.4 46.1 35.3 34.4 42.8 35.2 34.2
Read some 27.3 23.4 28.2 27.5 31.4 25.6 26.9 31.4 25.6 34.4 29.8 31.0
Usually don't read 10.6 15.2 15.6 8.6 13.8 16.6 9.4 13.8 16.6 6.0 16.4 17.6
Don't know/No answer 0.0 5.3 0.0 0.1 2.6 0.0 0.0 2.6 0.0 0.2 2.2 0.1
Received no advertising 0.5 N/A N/A 0.0 N/A N/A 0.7 N/A N/A 0.4 N/A N/A
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Treatment $50K - $64.9K $65K - $79.9K $80K - $99.9K $100K - Over 
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Usually read  14.2 13.0 14.3 8.9 10.4 12.5 8.2 10.6 10.2 10.2 9.4 8.4
Usually scan 41.1 35.4 35.6 38.3 37.5 34.3 55.4 39.2 36.4 34.1 31.3 30.2
Read some 33.9 32.9 31.9 29.3 34.0 35.6 32.4 32.6 32.7 42.6 37.4 37.3
Usually don't read 0.0 16.7 18.1 23.5 16.7 17.4 4.0 16.3 20.4 13.1 21.1 24.1
Don't know/No answer 0.4 1.9 0.1 0.0 1.4 0.1 0.0 1.2 0.2 0.0 0.7 0.0
Received no advertising 10.4 N/A N/A 0.0 N/A N/A 0.0 N/A N/A 0.0 N/A N/A
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
  Fluctuations may be due to small sample sizes. 
Note: 2006/2007 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K. 
Totals may not sum to 100 due to rounding.