| Table A4-7 Treatment of Advertising Mail by Household Income (Percentage of Households) Postal Fiscal Years 1987, 2007 and 2008 (Recruitment Data) |
INCOM | A48ROW | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||
| Under*7K | Usually Read | PCT_COL | Percent of Column Frequency | 44.80173 | 25.9816 | |||||||||||||||
| Under*7K | Usually Scan | PCT_COL | Percent of Column Frequency | 13.46634 | 22.89422 | |||||||||||||||
| Under*7K | Read Some | PCT_COL | Percent of Column Frequency | 17.28249 | 22.92603 | |||||||||||||||
| Under*7K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 22.98947 | 28.19815 | |||||||||||||||
| Under*7K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 1.459965 | 0 | |||||||||||||||
| Treatment | Under $7K | $7K - $9.9K | $10K - $14.9K | $15K - $19.9K | $7-*9.9K | Usually Read | PCT_COL | Percent of Column Frequency | 23.81411 | 30.44767 | ||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | $7-*9.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 27.9041 | 25.75896 | |||
| Usually read | 31.1 | 44.8 | 26.0 | 26.7 | 23.8 | 30.4 | 26.4 | 23.1 | 26.6 | 22.9 | 25.6 | 26.3 | $7-*9.9K | Read Some | PCT_COL | Percent of Column Frequency | 22.55549 | 24.84539 | ||
| Usually scan | 32.9 | 13.5 | 22.9 | 37.5 | 27.9 | 25.8 | 37.1 | 28.3 | 25.8 | 38.1 | 35.3 | 27.4 | $7-*9.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 24.64655 | 17.63668 | ||
| Read some | 22.7 | 17.3 | 22.9 | 25.3 | 22.6 | 24.8 | 28.7 | 28.5 | 25.8 | 30.4 | 24.4 | 29.8 | $7-*9.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 1.079747 | 1.311305 | ||
| Usually don't read | 8.7 | 23.0 | 28.2 | 9.7 | 24.6 | 17.6 | 7.2 | 20.1 | 20.8 | 7.3 | 13.9 | 16.5 | $10-*14.9K | Usually Read | PCT_COL | Percent of Column Frequency | 23.06687 | 26.56741 | ||
| Don't know/No answer | 0.7 | 1.5 | 0.0 | 0.1 | 1.1 | 1.3 | 0.0 | 0.0 | 1.0 | 0.5 | 0.8 | 0.0 | $10-*14.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 28.32367 | 25.7766 | ||
| Received no advertising | 3.9 | N/A | N/A | 0.7 | N/A | N/A | 0.6 | N/A | N/A | 0.8 | N/A | N/A | $10-*14.9K | Read Some | PCT_COL | Percent of Column Frequency | 28.49877 | 25.81637 | ||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | $10-*14.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 20.11069 | 20.80266 | ||
| $10-*14.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0 | 1.036963 | |||||||||||||||
| Treatment | $20K - $24.9K | $25K - $29.9K | $30K - $34.9K | $35K - $49.9K | $15-*19.9K | Usually Read | PCT_COL | Percent of Column Frequency | 25.62776 | 26.27045 | ||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | $15-*19.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 35.26863 | 27.4355 | |||
| Usually read | 16.8 | 26.2 | 23.7 | 19.7 | 23.4 | 22.2 | 16.9 | 23.4 | 22.2 | 16.2 | 17.0 | 16.9 | $15-*19.9K | Read Some | PCT_COL | Percent of Column Frequency | 24.40258 | 29.81511 | ||
| Usually scan | 44.8 | 30.0 | 31.4 | 44.4 | 34.4 | 31.6 | 46.1 | 34.4 | 31.6 | 42.8 | 34.2 | 32.2 | $15-*19.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 13.94418 | 16.47893 | ||
| Read some | 27.3 | 28.2 | 25.5 | 27.5 | 25.6 | 29.0 | 26.9 | 25.6 | 29.0 | 34.4 | 31.0 | 32.8 | $15-*19.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.756854 | 0 | ||
| Usually don't read | 10.6 | 15.6 | 18.8 | 8.6 | 16.6 | 17.3 | 9.4 | 16.6 | 17.3 | 6.0 | 17.6 | 18.1 | $20-*24.9K | Usually Read | PCT_COL | Percent of Column Frequency | 26.18248 | 23.6785 | ||
| Don't know/No answer | 0.0 | 0.0 | 0.5 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.2 | 0.1 | 0.0 | $20-*24.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 30.03305 | 31.41871 | ||
| Received no advertising | 0.5 | N/A | N/A | 0.0 | N/A | N/A | 0.7 | N/A | N/A | 0.4 | N/A | N/A | $20-*24.9K | Read Some | PCT_COL | Percent of Column Frequency | 28.17555 | 25.54377 | ||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | $20-*24.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 15.60891 | 18.8321 | ||
| $20-*24.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0 | 0.52691 | |||||||||||||||
| Treatment | $50K - $64.9K | $65K - $79.9K | $80K - $99.9K | $100K - Over | $25-*34.9K | Usually Read | PCT_COL | Percent of Column Frequency | 23.40665 | 22.16692 | ||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | $25-*34.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 34.35592 | 31.55183 | |||
| Usually read | 14.2 | 14.3 | 18.6 | 8.9 | 12.5 | 13.4 | 8.2 | 10.2 | 10.0 | 10.2 | 8.4 | 8.6 | $25-*34.9K | Read Some | PCT_COL | Percent of Column Frequency | 25.61671 | 29.00037 | ||
| Usually scan | 41.1 | 35.6 | 28.5 | 38.3 | 34.3 | 31.1 | 55.4 | 36.4 | 33.2 | 34.1 | 30.2 | 30.3 | $25-*34.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 16.62072 | 17.28088 | ||
| Read some | 33.9 | 31.9 | 33.5 | 29.3 | 35.6 | 35.1 | 32.4 | 32.7 | 34.2 | 42.6 | 37.3 | 37.2 | $25-*34.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0 | 0 | ||
| Usually don't read | 0.0 | 18.1 | 19.4 | 23.5 | 17.4 | 20.4 | 4.0 | 20.4 | 22.4 | 13.1 | 24.1 | 23.8 | $35-*49.9K | Usually Read | PCT_COL | Percent of Column Frequency | 17.0477 | 16.89674 | ||
| Don't know/No answer | 0.4 | 0.1 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.2 | 0.1 | 0.0 | 0.0 | 0.1 | $35-*49.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 34.24626 | 32.15307 | ||
| Received no advertising | 10.4 | N/A | N/A | 0.0 | N/A | N/A | 0.0 | N/A | N/A | 0.0 | N/A | N/A | $35-*49.9K | Read Some | PCT_COL | Percent of Column Frequency | 31.02529 | 32.84391 | ||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | $35-*49.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 17.56949 | 18.10627 | ||
| Note: 2007/2008 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K. | $35-*49.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.111262 | 0 | ||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | $50-*64.9K | Usually Read | PCT_COL | Percent of Column Frequency | 14.31711 | 18.59991 | ||||||||||||||
| $50-*64.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 35.63216 | 28.48377 | |||||||||||||||
| $50-*64.9K | Read Some | PCT_COL | Percent of Column Frequency | 31.87573 | 33.49427 | |||||||||||||||
| $50-*64.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 18.07612 | 19.42205 | |||||||||||||||
| $50-*64.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.098884 | 0 | |||||||||||||||
| $65-*79.9K | Usually Read | PCT_COL | Percent of Column Frequency | 12.52188 | 13.43677 | |||||||||||||||
| $65-*79.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 34.3079 | 31.13499 | |||||||||||||||
| $65-*79.9K | Read Some | PCT_COL | Percent of Column Frequency | 35.63635 | 35.06988 | |||||||||||||||
| $65-*79.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 17.40717 | 20.35836 | |||||||||||||||
| $65-*79.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.126702 | 0 | |||||||||||||||
| $80-*99.9K | Usually Read | PCT_COL | Percent of Column Frequency | 10.23744 | 10.02875 | |||||||||||||||
| $80-*99.9K | Usually Scan | PCT_COL | Percent of Column Frequency | 36.44767 | 33.22824 | |||||||||||||||
| $80-*99.9K | Read Some | PCT_COL | Percent of Column Frequency | 32.72231 | 34.18221 | |||||||||||||||
| $80-*99.9K | Usually Don't Read | PCT_COL | Percent of Column Frequency | 20.43831 | 22.42255 | |||||||||||||||
| $80-*99.9K | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.154264 | 0.138244 | |||||||||||||||
| $100K*+ | Usually Read | PCT_COL | Percent of Column Frequency | 8.378635 | 8.627595 | |||||||||||||||
| $100K*+ | Usually Scan | PCT_COL | Percent of Column Frequency | 30.22017 | 30.28102 | |||||||||||||||
| $100K*+ | Read Some | PCT_COL | Percent of Column Frequency | 37.28983 | 37.17913 | |||||||||||||||
| $100K*+ | Usually Don't Read | PCT_COL | Percent of Column Frequency | 24.06776 | 23.82696 | |||||||||||||||
| $100K*+ | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.043599 | 0.085295 | |||||||||||||||
| DK/RF | Usually Read | PCT_COL | Percent of Column Frequency | 14.61703 | 16.95173 | |||||||||||||||
| DK/RF | Usually Scan | PCT_COL | Percent of Column Frequency | 30.3051 | 28.42345 | |||||||||||||||
| DK/RF | Read Some | PCT_COL | Percent of Column Frequency | 33.81196 | 30.69405 | |||||||||||||||
| DK/RF | Usually Don't Read | PCT_COL | Percent of Column Frequency | 20.86177 | 23.41913 | |||||||||||||||
| DK/RF | Don't Know/No Answer | PCT_COL | Percent of Column Frequency | 0.404133 | 0.511641 | |||||||||||||||