Table A4-7
Treatment of Advertising Mail by Household Income
(Percentage of Households)
Postal Fiscal Years 1987, 2007 and 2008
(Recruitment Data)		 INCOM A48ROW _NAME_ _LABEL_ COL1 COL2
Under*7K Usually Read PCT_COL Percent of Column Frequency 44.80173 25.9816
Under*7K Usually Scan PCT_COL Percent of Column Frequency 13.46634 22.89422
Under*7K Read Some PCT_COL Percent of Column Frequency 17.28249 22.92603
Under*7K Usually Don't Read PCT_COL Percent of Column Frequency 22.98947 28.19815
Under*7K Don't Know/No Answer PCT_COL Percent of Column Frequency 1.459965 0
Treatment Under $7K  $7K - $9.9K $10K - $14.9K $15K - $19.9K  $7-*9.9K Usually Read PCT_COL Percent of Column Frequency 23.81411 30.44767
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 $7-*9.9K Usually Scan PCT_COL Percent of Column Frequency 27.9041 25.75896
Usually read 31.1 44.8 26.0 26.7 23.8 30.4 26.4 23.1 26.6 22.9 25.6 26.3 $7-*9.9K Read Some PCT_COL Percent of Column Frequency 22.55549 24.84539
Usually scan 32.9 13.5 22.9 37.5 27.9 25.8 37.1 28.3 25.8 38.1 35.3 27.4 $7-*9.9K Usually Don't Read PCT_COL Percent of Column Frequency 24.64655 17.63668
Read some 22.7 17.3 22.9 25.3 22.6 24.8 28.7 28.5 25.8 30.4 24.4 29.8 $7-*9.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 1.079747 1.311305
Usually don't read 8.7 23.0 28.2 9.7 24.6 17.6 7.2 20.1 20.8 7.3 13.9 16.5 $10-*14.9K Usually Read PCT_COL Percent of Column Frequency 23.06687 26.56741
Don't know/No answer 0.7 1.5 0.0 0.1 1.1 1.3 0.0 0.0 1.0 0.5 0.8 0.0 $10-*14.9K Usually Scan PCT_COL Percent of Column Frequency 28.32367 25.7766
Received no advertising 3.9 N/A N/A 0.7 N/A N/A 0.6 N/A N/A 0.8 N/A N/A $10-*14.9K Read Some PCT_COL Percent of Column Frequency 28.49877 25.81637
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 $10-*14.9K Usually Don't Read PCT_COL Percent of Column Frequency 20.11069 20.80266
$10-*14.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 1.036963
Treatment $20K - $24.9K $25K - $29.9K $30K - $34.9K $35K - $49.9K  $15-*19.9K Usually Read PCT_COL Percent of Column Frequency 25.62776 26.27045
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 $15-*19.9K Usually Scan PCT_COL Percent of Column Frequency 35.26863 27.4355
Usually read 16.8 26.2 23.7 19.7 23.4 22.2 16.9 23.4 22.2 16.2 17.0 16.9 $15-*19.9K Read Some PCT_COL Percent of Column Frequency 24.40258 29.81511
Usually scan 44.8 30.0 31.4 44.4 34.4 31.6 46.1 34.4 31.6 42.8 34.2 32.2 $15-*19.9K Usually Don't Read PCT_COL Percent of Column Frequency 13.94418 16.47893
Read some 27.3 28.2 25.5 27.5 25.6 29.0 26.9 25.6 29.0 34.4 31.0 32.8 $15-*19.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0.756854 0
Usually don't read 10.6 15.6 18.8 8.6 16.6 17.3 9.4 16.6 17.3 6.0 17.6 18.1 $20-*24.9K Usually Read PCT_COL Percent of Column Frequency 26.18248 23.6785
Don't know/No answer 0.0 0.0 0.5 0.1 0.0 0.0 0.0 0.0 0.0 0.2 0.1 0.0 $20-*24.9K Usually Scan PCT_COL Percent of Column Frequency 30.03305 31.41871
Received no advertising 0.5 N/A N/A 0.0 N/A N/A 0.7 N/A N/A 0.4 N/A N/A $20-*24.9K Read Some PCT_COL Percent of Column Frequency 28.17555 25.54377
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 $20-*24.9K Usually Don't Read PCT_COL Percent of Column Frequency 15.60891 18.8321
$20-*24.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0.52691
Treatment $50K - $64.9K $65K - $79.9K $80K - $99.9K $100K - Over  $25-*34.9K Usually Read PCT_COL Percent of Column Frequency 23.40665 22.16692
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 $25-*34.9K Usually Scan PCT_COL Percent of Column Frequency 34.35592 31.55183
Usually read 14.2 14.3 18.6 8.9 12.5 13.4 8.2 10.2 10.0 10.2 8.4 8.6 $25-*34.9K Read Some PCT_COL Percent of Column Frequency 25.61671 29.00037
Usually scan 41.1 35.6 28.5 38.3 34.3 31.1 55.4 36.4 33.2 34.1 30.2 30.3 $25-*34.9K Usually Don't Read PCT_COL Percent of Column Frequency 16.62072 17.28088
Read some 33.9 31.9 33.5 29.3 35.6 35.1 32.4 32.7 34.2 42.6 37.3 37.2 $25-*34.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0 0
Usually don't read 0.0 18.1 19.4 23.5 17.4 20.4 4.0 20.4 22.4 13.1 24.1 23.8 $35-*49.9K Usually Read PCT_COL Percent of Column Frequency 17.0477 16.89674
Don't know/No answer 0.4 0.1 0.0 0.0 0.1 0.0 0.0 0.2 0.1 0.0 0.0 0.1 $35-*49.9K Usually Scan PCT_COL Percent of Column Frequency 34.24626 32.15307
Received no advertising 10.4 N/A N/A 0.0 N/A N/A 0.0 N/A N/A 0.0 N/A N/A $35-*49.9K Read Some PCT_COL Percent of Column Frequency 31.02529 32.84391
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 $35-*49.9K Usually Don't Read PCT_COL Percent of Column Frequency 17.56949 18.10627
Note: 2007/2008 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.  $35-*49.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0.111262 0
Note: Totals may not sum to 100 due to rounding. $50-*64.9K Usually Read PCT_COL Percent of Column Frequency 14.31711 18.59991
$50-*64.9K Usually Scan PCT_COL Percent of Column Frequency 35.63216 28.48377
$50-*64.9K Read Some PCT_COL Percent of Column Frequency 31.87573 33.49427
$50-*64.9K Usually Don't Read PCT_COL Percent of Column Frequency 18.07612 19.42205
$50-*64.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0.098884 0
$65-*79.9K Usually Read PCT_COL Percent of Column Frequency 12.52188 13.43677
$65-*79.9K Usually Scan PCT_COL Percent of Column Frequency 34.3079 31.13499
$65-*79.9K Read Some PCT_COL Percent of Column Frequency 35.63635 35.06988
$65-*79.9K Usually Don't Read PCT_COL Percent of Column Frequency 17.40717 20.35836
$65-*79.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0.126702 0
$80-*99.9K Usually Read PCT_COL Percent of Column Frequency 10.23744 10.02875
$80-*99.9K Usually Scan PCT_COL Percent of Column Frequency 36.44767 33.22824
$80-*99.9K Read Some PCT_COL Percent of Column Frequency 32.72231 34.18221
$80-*99.9K Usually Don't Read PCT_COL Percent of Column Frequency 20.43831 22.42255
$80-*99.9K Don't Know/No Answer PCT_COL Percent of Column Frequency 0.154264 0.138244
$100K*+ Usually Read PCT_COL Percent of Column Frequency 8.378635 8.627595
$100K*+ Usually Scan PCT_COL Percent of Column Frequency 30.22017 30.28102
$100K*+ Read Some PCT_COL Percent of Column Frequency 37.28983 37.17913
$100K*+ Usually Don't Read PCT_COL Percent of Column Frequency 24.06776 23.82696
$100K*+ Don't Know/No Answer PCT_COL Percent of Column Frequency 0.043599 0.085295
DK/RF Usually Read PCT_COL Percent of Column Frequency 14.61703 16.95173
DK/RF Usually Scan PCT_COL Percent of Column Frequency 30.3051 28.42345
DK/RF Read Some PCT_COL Percent of Column Frequency 33.81196 30.69405
DK/RF Usually Don't Read PCT_COL Percent of Column Frequency 20.86177 23.41913
DK/RF Don't Know/No Answer PCT_COL Percent of Column Frequency 0.404133 0.511641