| Table A4-6 Response Rates To Advertising: First-Class Ad Only vs. Standard Mail Envelopes and Cards1 (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
PUR_I | PUR_D | _NAME_ | _LABEL_ | COL1 | COL2 | BL_K | BL_E | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_K | SCPN | _NAME_ | _LABEL_ | COL1 | COL2 | PUR_I | _NAME_ | _LABEL_ | COL1 | COL2 | BL_K | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| YES | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 5.697925 | 2.530572 | PCT_ROW | Percent of Row Frequency | 1 | PCT_ROW | Percent of Row Frequency | Will respond | PCT_COL | Percent of Column Frequency | 8.457502 | 7.995967 | PCT_COL | Percent of Column Frequency | |||||||||||||||||||||||||||
| YES | BANK | PCT_ROW | Percent of Row Frequency | 4.909159 | 2.073747 | CREDIT CARD | PCT_ROW | Percent of Row Frequency | YES | 1 | PCT_ROW | Percent of Row Frequency | 14.14507 | 14.8545 | May respond | PCT_COL | Percent of Column Frequency | 57.47154 | 54.89502 | Yes | PCT_COL | Percent of Column Frequency | 10.81105 | 11.19241 | ||||||||||||||||||||
| YES | Securities broker | PCT_ROW | Percent of Row Frequency | 2.414244 | 12.2262 | BANK | PCT_ROW | Percent of Row Frequency | NO | 1 | PCT_ROW | Percent of Row Frequency | 58.27058 | 60.7178 | Won't respond | PCT_COL | Percent of Column Frequency | 11.24132 | 11.88831 | No | PCT_COL | Percent of Column Frequency | 60.86538 | 62.58955 | ||||||||||||||||||||
| YES | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 0.998049 | 0 | Securities broker | PCT_ROW | Percent of Row Frequency | MAYBE | 1 | PCT_ROW | Percent of Row Frequency | 18.23435 | 16.8098 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 22.82964 | 25.2207 | Maybe | PCT_COL | Percent of Column Frequency | 16.59225 | 16.25013 | ||||||||||||||||||||
| YES | Insurance Company | PCT_ROW | Percent of Row Frequency | 5.660419 | 2.858634 | MONEY MARKET | PCT_ROW | Percent of Row Frequency | DK/RF | 1 | PCT_ROW | Percent of Row Frequency | 9.350003 | 7.617898 | DK/RF | PCT_COL | Percent of Column Frequency | 11.73132 | 9.96791 | |||||||||||||||||||||||||
| YES | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 2.559135 | 1.632544 | Insurance Company | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||
| Industry | 1987 | 2007 | 2008 | YES | Other Financial | PCT_ROW | Percent of Row Frequency | 4.697282 | 2.675104 | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||
| First | Standard Mail | First | Standard Mail | First | Standard Mail | YES | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 31.17126 | 23.74481 | Other Financial | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||
| YES | Department Store | PCT_ROW | Percent of Row Frequency | 19.05288 | 15.7488 | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||
| Financial: | YES | Mail order company | PCT_ROW | Percent of Row Frequency | 11.14306 | 14.83445 | Department Store | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||||
| Credit card | 5.8 | 8.0 | 5.7 | 3.0 | 2.5 | 4.1 | YES | Specialty store | PCT_ROW | Percent of Row Frequency | 14.0136 | 11.10363 | Mail order company | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Bank | 8.0 | 8.9 | 4.9 | 2.8 | 2.1 | 3.3 | YES | PUBLISHER | PCT_ROW | Percent of Row Frequency | 11.53123 | 23.47482 | Specialty store | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Securities broker | 14.3 | 9.0 | 2.4 | 6.5 | 12.2 | 7.6 | YES | Land promotion company | PCT_ROW | Percent of Row Frequency | 0 | 5.122193 | PUBLISHER | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Money Market | 9.8 | 5.3 | 1.0 | 8.3 | 0.0 | 8.9 | YES | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 36.38883 | 67.57148 | Land promotion company | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Insurance Company | 8.9 | 6.6 | 5.7 | 3.1 | 2.9 | 3.5 | YES | Other Merchants | PCT_ROW | Percent of Row Frequency | 9.894522 | 7.222283 | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Real Estate/Mortgage | 4.7 | 3.5 | 2.6 | 1.5 | 1.6 | 3.0 | YES | TELEPHONE | PCT_ROW | Percent of Row Frequency | 4.03565 | 5.511877 | Other Merchants | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Merchants: | YES | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 16.8605 | 10.22654 | TELEPHONE | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||||
| Department store | 9.5 | 12.0 | 19.1 | 21.7 | 15.7 | 22.9 | YES | MEDICAL | PCT_ROW | Percent of Row Frequency | 9.296338 | 6.771608 | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Mail order company | 13.5 | 15.4 | 11.1 | 11.9 | 14.8 | 11.2 | YES | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 10.53889 | 1.226116 | MEDICAL | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Specialty store | 13.1 | 12.8 | 14.0 | 16.9 | 11.1 | 17.1 | YES | Leisure service | PCT_ROW | Percent of Row Frequency | 13.07906 | 11.55251 | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Publisher | 19.6 | 18.7 | 11.5 | 12.8 | 23.5 | 11.6 | YES | CABLE TV | PCT_ROW | Percent of Row Frequency | 4.567944 | 1.946619 | Leisure service | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Land promotion company | 10.6 | 2.9 | 0.0 | 1.5 | 5.1 | 14.2 | YES | COMPUTER | PCT_ROW | Percent of Row Frequency | 4.680707 | 9.329203 | CABLE TV | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Online auction | N/A | N/A | 36.4 | 6.4 | 67.6 | 3.0 | YES | Other services | PCT_ROW | Percent of Row Frequency | 8.690657 | 8.480597 | COMPUTER | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Restaurant | 2.2 | 15.9 | 16.4 | 24.4 | 27.4 | 19.0 | YES | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 6.772816 | 8.716182 | Other services | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Consumer packaged goods | 16.1 | 28.7 | 6.8 | 14.3 | 8.7 | 12.6 | YES | Federal government | PCT_ROW | Percent of Row Frequency | 6.932704 | 9.655022 | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Auto dealers | 4.1 | 7.2 | 2.6 | 5.2 | 4.9 | 4.4 | YES | Nonfederal government | PCT_ROW | Percent of Row Frequency | 16.74691 | 9.475101 | Federal government | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Services: | YES | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 7.524961 | 15.59494 | Nonfederal government | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||||
| Telephone | 6.7 | 15.1 | 4.0 | 3.0 | 5.5 | 3.6 | YES | RESTAURANT | PCT_ROW | Percent of Row Frequency | 16.39073 | 27.40849 | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Other Utility | 8.0 | 12.7 | 16.9 | 11.9 | 10.2 | 13.7 | YES | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 2.632673 | 4.869675 | RESTAURANT | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Medical | 21.2 | 10.2 | 9.3 | 7.5 | 6.8 | 7.2 | YES | Service stations | PCT_ROW | Percent of Row Frequency | 11.9066 | 17.78957 | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Other professional | 20.7 | 14.3 | 10.5 | 6.7 | 1.2 | 3.3 | YES | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 8.1857 | 9.218338 | Service stations | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Leisure service | 16.8 | 8.7 | 13.1 | 10.6 | 11.6 | 8.5 | YES | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 0 | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||
| Cable TV | 7.8 | 13.4 | 4.6 | 2.9 | 1.9 | 2.5 | YES | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 3.203562 | 2.045968 | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Computer | 8.1 | 15.8 | 4.7 | 3.1 | 9.3 | 5.4 | NO | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 68.90457 | 68.93949 | Don't know/No answer | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Social/Charitable/Political/Nonprofit 2 | 20.4 | 18.5 | 7.5 | 14.1 | 15.6 | 14.9 | NO | BANK | PCT_ROW | Percent of Row Frequency | 68.56176 | 69.4253 | YES | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Total Percentage of "Will Respond" | 13.4 | 15.1 | 8.5 | 10.8 | 8.0 | 11.2 | NO | Securities broker | PCT_ROW | Percent of Row Frequency | 70.08519 | 57.88756 | YES | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 3.029267 | 4.092133 | ||||||||||||||||||||||||||
| to Advertising Pieces 3 | NO | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 63.87602 | 51.55019 | YES | BANK | PCT_ROW | Percent of Row Frequency | 2.764512 | 3.260295 | ||||||||||||||||||||||||||||||||
| 1 All Standard Mail percentages are based on Standard Mail except social/charitable/political | NO | Insurance Company | PCT_ROW | Percent of Row Frequency | 62.69405 | 65.34284 | YES | Securities broker | PCT_ROW | Percent of Row Frequency | 6.52203 | 7.608 | ||||||||||||||||||||||||||||||||
| /nonprofit which is based on Standard Mail nonprofit | NO | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 64.88197 | 65.30058 | YES | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 8.33145 | 8.867438 | ||||||||||||||||||||||||||||||||
| 2 Includes medical nonprofit mail after 1992. | NO | Other Financial | PCT_ROW | Percent of Row Frequency | 68.6854 | 51.79363 | YES | Insurance Company | PCT_ROW | Percent of Row Frequency | 3.105024 | 3.525545 | ||||||||||||||||||||||||||||||||
| 3 Total Percentage for Standard Mail includes Nonprofit. | NO | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 27.47442 | 42.28037 | YES | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 1.541988 | 2.960201 | ||||||||||||||||||||||||||||||||
| NO | Department Store | PCT_ROW | Percent of Row Frequency | 35.09847 | 42.95989 | YES | Other Financial | PCT_ROW | Percent of Row Frequency | 6.845075 | 2.682511 | |||||||||||||||||||||||||||||||||
| NO | Mail order company | PCT_ROW | Percent of Row Frequency | 55.27622 | 46.07505 | YES | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 34.65127 | 29.78205 | |||||||||||||||||||||||||||||||||
| NO | Specialty store | PCT_ROW | Percent of Row Frequency | 42.27289 | 43.4432 | YES | Department Store | PCT_ROW | Percent of Row Frequency | 21.7053 | 22.91573 | |||||||||||||||||||||||||||||||||
| NO | PUBLISHER | PCT_ROW | Percent of Row Frequency | 48.39393 | 47.26789 | YES | Mail order company | PCT_ROW | Percent of Row Frequency | 11.93752 | 11.15142 | |||||||||||||||||||||||||||||||||
| NO | Land promotion company | PCT_ROW | Percent of Row Frequency | 77.01136 | 60.74536 | YES | Specialty store | PCT_ROW | Percent of Row Frequency | 16.88013 | 17.1377 | |||||||||||||||||||||||||||||||||
| NO | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 63.61117 | 20.56339 | YES | PUBLISHER | PCT_ROW | Percent of Row Frequency | 12.78561 | 11.63777 | |||||||||||||||||||||||||||||||||
| NO | Other Merchants | PCT_ROW | Percent of Row Frequency | 41.87963 | 49.49142 | YES | Land promotion company | PCT_ROW | Percent of Row Frequency | 1.463559 | 14.18628 | |||||||||||||||||||||||||||||||||
| NO | TELEPHONE | PCT_ROW | Percent of Row Frequency | 68.01314 | 72.86006 | YES | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 6.415639 | 3.012743 | |||||||||||||||||||||||||||||||||
| NO | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 58.09509 | 66.91938 | YES | Other Merchants | PCT_ROW | Percent of Row Frequency | 7.317487 | 10.53706 | |||||||||||||||||||||||||||||||||
| NO | MEDICAL | PCT_ROW | Percent of Row Frequency | 48.26731 | 52.72532 | YES | TELEPHONE | PCT_ROW | Percent of Row Frequency | 3.017353 | 3.558733 | |||||||||||||||||||||||||||||||||
| NO | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 63.59202 | 61.85228 | YES | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 11.8785 | 13.72134 | |||||||||||||||||||||||||||||||||
| NO | Leisure service | PCT_ROW | Percent of Row Frequency | 46.54012 | 41.19449 | YES | MEDICAL | PCT_ROW | Percent of Row Frequency | 7.543273 | 7.156906 | |||||||||||||||||||||||||||||||||
| NO | CABLE TV | PCT_ROW | Percent of Row Frequency | 66.06397 | 59.79413 | YES | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 6.719426 | 3.292939 | |||||||||||||||||||||||||||||||||
| NO | COMPUTER | PCT_ROW | Percent of Row Frequency | 65.03485 | 67.80502 | YES | Leisure service | PCT_ROW | Percent of Row Frequency | 10.61604 | 8.539541 | |||||||||||||||||||||||||||||||||
| NO | Other services | PCT_ROW | Percent of Row Frequency | 61.74669 | 54.30156 | YES | CABLE TV | PCT_ROW | Percent of Row Frequency | 2.852545 | 2.526511 | |||||||||||||||||||||||||||||||||
| NO | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 62.27331 | 57.04927 | YES | COMPUTER | PCT_ROW | Percent of Row Frequency | 3.071478 | 5.435383 | |||||||||||||||||||||||||||||||||
| NO | Federal government | PCT_ROW | Percent of Row Frequency | 41.03632 | 42.87155 | YES | Other services | PCT_ROW | Percent of Row Frequency | 5.585219 | 5.31247 | |||||||||||||||||||||||||||||||||
| NO | Nonfederal government | PCT_ROW | Percent of Row Frequency | 37.18355 | 46.88456 | YES | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 14.34085 | 12.61374 | |||||||||||||||||||||||||||||||||
| NO | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 50.63606 | 33.37348 | YES | Federal government | PCT_ROW | Percent of Row Frequency | 9.743086 | 9.770728 | |||||||||||||||||||||||||||||||||
| NO | RESTAURANT | PCT_ROW | Percent of Row Frequency | 44.59263 | 39.51351 | YES | Nonfederal government | PCT_ROW | Percent of Row Frequency | 13.15384 | 18.95822 | |||||||||||||||||||||||||||||||||
| NO | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 74.86743 | 64.89962 | YES | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 9.746461 | 8.82786 | |||||||||||||||||||||||||||||||||
| NO | Service stations | PCT_ROW | Percent of Row Frequency | 40.14549 | 48.87275 | YES | RESTAURANT | PCT_ROW | Percent of Row Frequency | 24.39745 | 19.00925 | |||||||||||||||||||||||||||||||||
| NO | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 54.0488 | 64.84954 | YES | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 5.185059 | 4.363102 | |||||||||||||||||||||||||||||||||
| NO | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 72.41176 | YES | Service stations | PCT_ROW | Percent of Row Frequency | 13.94272 | 11.95397 | ||||||||||||||||||||||||||||||||||
| NO | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 21.90055 | 8.626121 | YES | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 0.807684 | 0.944215 | |||||||||||||||||||||||||||||||||
| MAYBE | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 5.215687 | 6.680414 | YES | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 5.023289 | 6.212514 | |||||||||||||||||||||||||||||||||
| MAYBE | BANK | PCT_ROW | Percent of Row Frequency | 4.774089 | 5.76266 | YES | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 7.259935 | 17.76076 | |||||||||||||||||||||||||||||||||
| MAYBE | Securities broker | PCT_ROW | Percent of Row Frequency | 5.72577 | 8.648063 | NO | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||
| MAYBE | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 2.747376 | 9.116856 | NO | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 80.03034 | 82.56509 | |||||||||||||||||||||||||||||||||
| MAYBE | Insurance Company | PCT_ROW | Percent of Row Frequency | 6.762738 | 8.745914 | NO | BANK | PCT_ROW | Percent of Row Frequency | 80.49432 | 80.74426 | |||||||||||||||||||||||||||||||||
| MAYBE | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 5.110938 | 6.20976 | NO | Securities broker | PCT_ROW | Percent of Row Frequency | 70.99324 | 75.24532 | |||||||||||||||||||||||||||||||||
| MAYBE | Other Financial | PCT_ROW | Percent of Row Frequency | 9.332649 | 5.251672 | NO | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 65.25194 | 61.37681 | |||||||||||||||||||||||||||||||||
| MAYBE | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 15.50442 | 23.45525 | NO | Insurance Company | PCT_ROW | Percent of Row Frequency | 81.04672 | 80.96974 | |||||||||||||||||||||||||||||||||
| MAYBE | Department Store | PCT_ROW | Percent of Row Frequency | 24.9727 | 21.10546 | NO | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 80.64872 | 81.88558 | |||||||||||||||||||||||||||||||||
| MAYBE | Mail order company | PCT_ROW | Percent of Row Frequency | 13.23837 | 18.51505 | NO | Other Financial | PCT_ROW | Percent of Row Frequency | 77.82299 | 83.6245 | |||||||||||||||||||||||||||||||||
| MAYBE | Specialty store | PCT_ROW | Percent of Row Frequency | 19.31701 | 21.30818 | NO | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 31.17338 | 40.87522 | |||||||||||||||||||||||||||||||||
| MAYBE | PUBLISHER | PCT_ROW | Percent of Row Frequency | 15.29779 | 10.81672 | NO | Department Store | PCT_ROW | Percent of Row Frequency | 38.1182 | 39.92572 | |||||||||||||||||||||||||||||||||
| MAYBE | Land promotion company | PCT_ROW | Percent of Row Frequency | 11.36122 | 1.916016 | NO | Mail order company | PCT_ROW | Percent of Row Frequency | 49.53262 | 52.22303 | |||||||||||||||||||||||||||||||||
| MAYBE | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 0 | 0 | NO | Specialty store | PCT_ROW | Percent of Row Frequency | 45.50265 | 48.84622 | |||||||||||||||||||||||||||||||||
| MAYBE | Other Merchants | PCT_ROW | Percent of Row Frequency | 17.81769 | 10.4988 | NO | PUBLISHER | PCT_ROW | Percent of Row Frequency | 61.54564 | 63.93684 | |||||||||||||||||||||||||||||||||
| MAYBE | TELEPHONE | PCT_ROW | Percent of Row Frequency | 4.900098 | 5.60165 | NO | Land promotion company | PCT_ROW | Percent of Row Frequency | 84.09504 | 71.97523 | |||||||||||||||||||||||||||||||||
| MAYBE | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 6.383223 | 10.24986 | NO | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 63.44675 | 88.26186 | |||||||||||||||||||||||||||||||||
| MAYBE | MEDICAL | PCT_ROW | Percent of Row Frequency | 9.459153 | 8.628286 | NO | Other Merchants | PCT_ROW | Percent of Row Frequency | 66.57166 | 61.54566 | |||||||||||||||||||||||||||||||||
| MAYBE | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 7.491977 | 19.77889 | NO | TELEPHONE | PCT_ROW | Percent of Row Frequency | 80.01221 | 81.3569 | |||||||||||||||||||||||||||||||||
| MAYBE | Leisure service | PCT_ROW | Percent of Row Frequency | 17.90428 | 18.98242 | NO | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 73.77329 | 68.83341 | |||||||||||||||||||||||||||||||||
| MAYBE | CABLE TV | PCT_ROW | Percent of Row Frequency | 9.115878 | 10.8523 | NO | MEDICAL | PCT_ROW | Percent of Row Frequency | 72.00887 | 75.82279 | |||||||||||||||||||||||||||||||||
| MAYBE | COMPUTER | PCT_ROW | Percent of Row Frequency | 8.393989 | 15.27272 | NO | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 67.92224 | 82.02214 | |||||||||||||||||||||||||||||||||
| MAYBE | Other services | PCT_ROW | Percent of Row Frequency | 6.924116 | 12.2718 | NO | Leisure service | PCT_ROW | Percent of Row Frequency | 63.65941 | 68.87924 | |||||||||||||||||||||||||||||||||
| MAYBE | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 12.52986 | 9.476367 | NO | CABLE TV | PCT_ROW | Percent of Row Frequency | 82.55619 | 80.53183 | |||||||||||||||||||||||||||||||||
| MAYBE | Federal government | PCT_ROW | Percent of Row Frequency | 24.6391 | 12.81395 | NO | COMPUTER | PCT_ROW | Percent of Row Frequency | 71.3054 | 73.83691 | |||||||||||||||||||||||||||||||||
| MAYBE | Nonfederal government | PCT_ROW | Percent of Row Frequency | 26.0213 | 17.5881 | NO | Other services | PCT_ROW | Percent of Row Frequency | 78.17017 | 77.05812 | |||||||||||||||||||||||||||||||||
| MAYBE | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 4.528646 | 9.975034 | NO | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 60.75583 | 67.55309 | |||||||||||||||||||||||||||||||||
| MAYBE | RESTAURANT | PCT_ROW | Percent of Row Frequency | 15.29782 | 22.273 | NO | Federal government | PCT_ROW | Percent of Row Frequency | 45.06824 | 58.7308 | |||||||||||||||||||||||||||||||||
| MAYBE | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 7.935869 | 6.999052 | NO | Nonfederal government | PCT_ROW | Percent of Row Frequency | 54.06665 | 41.24081 | |||||||||||||||||||||||||||||||||
| MAYBE | Service stations | PCT_ROW | Percent of Row Frequency | 25.5242 | 14.24786 | NO | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 67.14098 | 72.32586 | |||||||||||||||||||||||||||||||||
| MAYBE | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 11.07032 | 11.51122 | NO | RESTAURANT | PCT_ROW | Percent of Row Frequency | 43.08093 | 44.89018 | |||||||||||||||||||||||||||||||||
| MAYBE | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 10.93678 | NO | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 76.98117 | 82.2806 | ||||||||||||||||||||||||||||||||||
| MAYBE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 13.1554 | 2.556215 | NO | Service stations | PCT_ROW | Percent of Row Frequency | 55.63242 | 60.46105 | |||||||||||||||||||||||||||||||||
| DK/RF | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 20.18182 | 21.84952 | NO | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 85.25092 | 84.22259 | |||||||||||||||||||||||||||||||||
| DK/RF | BANK | PCT_ROW | Percent of Row Frequency | 21.75499 | 22.7383 | NO | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 79.48664 | 69.19588 | |||||||||||||||||||||||||||||||||
| DK/RF | Securities broker | PCT_ROW | Percent of Row Frequency | 21.7748 | 21.23818 | NO | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 45.61705 | 44.01453 | |||||||||||||||||||||||||||||||||
| DK/RF | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 32.37856 | 39.33296 | MAYBE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||
| DK/RF | Insurance Company | PCT_ROW | Percent of Row Frequency | 24.88279 | 23.05261 | MAYBE | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 4.186995 | 4.275518 | |||||||||||||||||||||||||||||||||
| DK/RF | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 27.44795 | 26.85712 | MAYBE | BANK | PCT_ROW | Percent of Row Frequency | 5.350354 | 5.688569 | |||||||||||||||||||||||||||||||||
| DK/RF | Other Financial | PCT_ROW | Percent of Row Frequency | 17.28467 | 40.2796 | MAYBE | Securities broker | PCT_ROW | Percent of Row Frequency | 10.05888 | 9.548767 | |||||||||||||||||||||||||||||||||
| DK/RF | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 25.8499 | 10.51957 | MAYBE | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 8.527302 | 16.60199 | |||||||||||||||||||||||||||||||||
| DK/RF | Department Store | PCT_ROW | Percent of Row Frequency | 20.87594 | 20.18584 | MAYBE | Insurance Company | PCT_ROW | Percent of Row Frequency | 6.180487 | 6.296876 | |||||||||||||||||||||||||||||||||
| DK/RF | Mail order company | PCT_ROW | Percent of Row Frequency | 20.34235 | 20.57545 | MAYBE | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 4.074859 | 4.194335 | |||||||||||||||||||||||||||||||||
| DK/RF | Specialty store | PCT_ROW | Percent of Row Frequency | 24.39649 | 24.14499 | MAYBE | Other Financial | PCT_ROW | Percent of Row Frequency | 7.028489 | 5.520428 | |||||||||||||||||||||||||||||||||
| DK/RF | PUBLISHER | PCT_ROW | Percent of Row Frequency | 24.77706 | 18.44058 | MAYBE | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 19.11956 | 20.37566 | |||||||||||||||||||||||||||||||||
| DK/RF | Land promotion company | PCT_ROW | Percent of Row Frequency | 11.62742 | 32.21643 | MAYBE | Department Store | PCT_ROW | Percent of Row Frequency | 31.07572 | 29.692 | |||||||||||||||||||||||||||||||||
| DK/RF | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 0 | 11.86513 | MAYBE | Mail order company | PCT_ROW | Percent of Row Frequency | 27.70931 | 26.21257 | |||||||||||||||||||||||||||||||||
| DK/RF | Other Merchants | PCT_ROW | Percent of Row Frequency | 30.40815 | 32.78749 | MAYBE | Specialty store | PCT_ROW | Percent of Row Frequency | 26.8852 | 25.75395 | |||||||||||||||||||||||||||||||||
| DK/RF | TELEPHONE | PCT_ROW | Percent of Row Frequency | 23.05111 | 16.02641 | MAYBE | PUBLISHER | PCT_ROW | Percent of Row Frequency | 12.78284 | 12.26458 | |||||||||||||||||||||||||||||||||
| DK/RF | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 18.66119 | 12.60422 | MAYBE | Land promotion company | PCT_ROW | Percent of Row Frequency | 2.424486 | 9.234044 | |||||||||||||||||||||||||||||||||
| DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 32.9772 | 31.87479 | MAYBE | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 21.97467 | 7.582332 | |||||||||||||||||||||||||||||||||
| DK/RF | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 18.37711 | 17.14272 | MAYBE | Other Merchants | PCT_ROW | Percent of Row Frequency | 17.81904 | 14.20156 | |||||||||||||||||||||||||||||||||
| DK/RF | Leisure service | PCT_ROW | Percent of Row Frequency | 22.47654 | 28.27058 | MAYBE | TELEPHONE | PCT_ROW | Percent of Row Frequency | 8.473131 | 7.827347 | |||||||||||||||||||||||||||||||||
| DK/RF | CABLE TV | PCT_ROW | Percent of Row Frequency | 20.25221 | 27.40695 | MAYBE | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 9.473101 | 11.24852 | |||||||||||||||||||||||||||||||||
| DK/RF | COMPUTER | PCT_ROW | Percent of Row Frequency | 21.89045 | 7.593054 | MAYBE | MEDICAL | PCT_ROW | Percent of Row Frequency | 8.269529 | 8.127561 | |||||||||||||||||||||||||||||||||
| DK/RF | Other services | PCT_ROW | Percent of Row Frequency | 22.63854 | 24.94605 | MAYBE | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 12.35456 | 9.750031 | |||||||||||||||||||||||||||||||||
| DK/RF | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 18.42401 | 24.75819 | MAYBE | Leisure service | PCT_ROW | Percent of Row Frequency | 14.00034 | 13.19376 | |||||||||||||||||||||||||||||||||
| DK/RF | Federal government | PCT_ROW | Percent of Row Frequency | 27.39188 | 34.65948 | MAYBE | CABLE TV | PCT_ROW | Percent of Row Frequency | 5.203106 | 8.148033 | |||||||||||||||||||||||||||||||||
| DK/RF | Nonfederal government | PCT_ROW | Percent of Row Frequency | 20.04824 | 26.05224 | MAYBE | COMPUTER | PCT_ROW | Percent of Row Frequency | 15.53262 | 12.36503 | |||||||||||||||||||||||||||||||||
| DK/RF | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 37.31033 | 41.05654 | MAYBE | Other services | PCT_ROW | Percent of Row Frequency | 6.522252 | 8.618139 | |||||||||||||||||||||||||||||||||
| DK/RF | RESTAURANT | PCT_ROW | Percent of Row Frequency | 23.71881 | 10.805 | MAYBE | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 14.57706 | 10.97161 | |||||||||||||||||||||||||||||||||
| DK/RF | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 14.56403 | 23.23165 | MAYBE | Federal government | PCT_ROW | Percent of Row Frequency | 19.36475 | 20.50028 | |||||||||||||||||||||||||||||||||
| DK/RF | Service stations | PCT_ROW | Percent of Row Frequency | 22.42371 | 19.08982 | MAYBE | Nonfederal government | PCT_ROW | Percent of Row Frequency | 14.81854 | 16.26306 | |||||||||||||||||||||||||||||||||
| DK/RF | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 26.69518 | 14.4209 | MAYBE | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 12.79546 | 10.15081 | |||||||||||||||||||||||||||||||||
| DK/RF | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 16.65145 | MAYBE | RESTAURANT | PCT_ROW | Percent of Row Frequency | 21.64587 | 23.58066 | ||||||||||||||||||||||||||||||||||
| DK/RF | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 61.74049 | 86.7717 | MAYBE | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 7.743017 | 4.971562 | |||||||||||||||||||||||||||||||||
| MAYBE | Service stations | PCT_ROW | Percent of Row Frequency | 14.67605 | 18.6391 | |||||||||||||||||||||||||||||||||||||||
| MAYBE | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 4.094032 | 6.401186 | |||||||||||||||||||||||||||||||||||||||
| MAYBE | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 10.6342 | 12.4284 | |||||||||||||||||||||||||||||||||||||||
| MAYBE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 28.88393 | 8.52073 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||||||||
| DK/RF | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 12.75339 | 9.067255 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | BANK | PCT_ROW | Percent of Row Frequency | 11.39082 | 10.30688 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Securities broker | PCT_ROW | Percent of Row Frequency | 12.42585 | 7.597914 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 17.88931 | 13.15376 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Insurance Company | PCT_ROW | Percent of Row Frequency | 9.667769 | 9.207839 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 13.73444 | 10.95988 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Other Financial | PCT_ROW | Percent of Row Frequency | 8.303449 | 8.172558 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 15.05578 | 8.967066 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Department Store | PCT_ROW | Percent of Row Frequency | 9.100777 | 7.466547 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Mail order company | PCT_ROW | Percent of Row Frequency | 10.82055 | 10.41298 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Specialty store | PCT_ROW | Percent of Row Frequency | 10.73202 | 8.26212 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | PUBLISHER | PCT_ROW | Percent of Row Frequency | 12.88591 | 12.16081 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Land promotion company | PCT_ROW | Percent of Row Frequency | 12.01692 | 4.604449 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 8.162946 | 1.14306 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Other Merchants | PCT_ROW | Percent of Row Frequency | 8.291813 | 13.71571 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | TELEPHONE | PCT_ROW | Percent of Row Frequency | 8.497307 | 7.257018 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | OTHER UTILITY | PCT_ROW | Percent of Row Frequency | 4.875109 | 6.196729 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 12.17833 | 8.892738 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | OTHER PROFESSIONAL | PCT_ROW | Percent of Row Frequency | 13.00378 | 4.934886 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Leisure service | PCT_ROW | Percent of Row Frequency | 11.72421 | 9.387467 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | CABLE TV | PCT_ROW | Percent of Row Frequency | 9.388164 | 8.793629 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | COMPUTER | PCT_ROW | Percent of Row Frequency | 10.0905 | 8.362669 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Other services | PCT_ROW | Percent of Row Frequency | 9.72236 | 9.01127 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 10.32627 | 8.861564 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Federal government | PCT_ROW | Percent of Row Frequency | 25.82392 | 10.9982 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Nonfederal government | PCT_ROW | Percent of Row Frequency | 17.96097 | 23.53792 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Social/Charitable/Political/Nonprofit 2 | PCT_ROW | Percent of Row Frequency | 10.31709 | 8.695464 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | RESTAURANT | PCT_ROW | Percent of Row Frequency | 10.87575 | 12.51992 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 10.09075 | 8.384732 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Service stations | PCT_ROW | Percent of Row Frequency | 15.74881 | 8.945884 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 9.847367 | 8.432005 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Netflix and Blockbuster | PCT_ROW | Percent of Row Frequency | 4.855867 | 12.16322 | |||||||||||||||||||||||||||||||||||||||
| DK/RF | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 18.23909 | 29.70398 | |||||||||||||||||||||||||||||||||||||||