Table A4-5
Total Mail Overview:
Intended Response to Advertising Mail by Class
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Intended Response First-Class Standard Mail Standard Mail Nonprofit
1987 2006 2007 1987 2006 2007 1987 2006 2007
Will respond 11.1 8.2 8.5 14.6 10.0 10.4 17.9 13.9 13.6
May respond 10.3 12.4 11.2 20.0 16.9 16.5 16.4 19.3 17.5
Won't respond 58.4 54.7 57.5 58.6 59.6 61.1 55.1 56.6 59.0
Don't know/No answer 19.8 24.7 22.8 6.9 13.5 12.0 10.4 10.3 9.9
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
  Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2006/2007 include advertising only. 
  Standard Mail and Nonprofit Standard Mail include request for donations.
Note: Totals may not sum to 100 due to rounding.