| Table A4-5 Total Mail Overview: Intended Response to Advertising Mail by Class (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Intended Response | First-Class | Standard Mail ‚ | Standard Mail Nonprofit ‚ | |||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| Will respond | 11.1 | 8.2 | 8.5 | 14.6 | 10.0 | 10.4 | 17.9 | 13.9 | 13.6 | |
| May respond | 10.3 | 12.4 | 11.2 | 20.0 | 16.9 | 16.5 | 16.4 | 19.3 | 17.5 | |
| Won't respond | 58.4 | 54.7 | 57.5 | 58.6 | 59.6 | 61.1 | 55.1 | 56.6 | 59.0 | |
| Don't know/No answer | 19.8 | 24.7 | 22.8 | 6.9 | 13.5 | 12.0 | 10.4 | 10.3 | 9.9 | |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |
| Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2006/2007 include advertising only. | ||||||||||
| ‚ Standard Mail and Nonprofit Standard Mail include request for donations. | ||||||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||