| Table A4-5 Total Mail Overview: Intended Response to Advertising Mail by Class (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
PUR_I | _NAME_ | _LABEL_ | COL1 | COL2 | BL_K | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_K | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| Will respond | PCT_COL | Percent of Column Frequency | 8.457502 | 7.995967 | Will respond | PCT_COL | Percent of Column Frequency | 10.39328 | 10.63638 | Will respond | PCT_COL | Percent of Column Frequency | 13.57809 | 14.56578 | |||||||||||||||||
| May respond | PCT_COL | Percent of Column Frequency | 57.47154 | 54.89502 | May respond | PCT_COL | Percent of Column Frequency | 61.14716 | 62.92047 | May respond | PCT_COL | Percent of Column Frequency | 58.999 | 60.58186 | |||||||||||||||||
| Won't respond | PCT_COL | Percent of Column Frequency | 11.24132 | 11.88831 | Won't respond | PCT_COL | Percent of Column Frequency | 16.45861 | 16.17818 | Won't respond | PCT_COL | Percent of Column Frequency | 17.4774 | 16.68665 | |||||||||||||||||
| Don't know/No answer | PCT_COL | Percent of Column Frequency | 22.82964 | 25.2207 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 12.00094 | 10.26497 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 9.945509 | 8.165703 | |||||||||||||||||
| Intended Response | First-Class 1 | Standard Mail 2 | Standard Mail Nonprofit 2 | ||||||||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | |||||||||||||||||||||||
| Will respond | 11.1 | 8.5 | 8.0 | 14.6 | 10.4 | 10.6 | 17.9 | 13.6 | 14.6 | ||||||||||||||||||||||
| May respond | 10.3 | 57.5 | 54.9 | 20.0 | 61.1 | 62.9 | 16.4 | 59.0 | 60.6 | ||||||||||||||||||||||
| Won't respond | 58.4 | 11.2 | 11.9 | 58.6 | 16.5 | 16.2 | 55.1 | 17.5 | 16.7 | ||||||||||||||||||||||
| Don't know/No answer | 19.8 | 22.8 | 25.2 | 6.9 | 12.0 | 10.3 | 10.4 | 9.9 | 8.2 | ||||||||||||||||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | ||||||||||||||||||||||
| 1 Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2007/2008 include advertising only. | |||||||||||||||||||||||||||||||
| 2 Standard Mail and Nonprofit Standard Mail include request for donations. | |||||||||||||||||||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | |||||||||||||||||||||||||||||||