Table A4-5
Total Mail Overview:
Intended Response to Advertising Mail by Class
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
PUR_I _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2 GRA_K _NAME_ _LABEL_ COL1 COL2
Will respond PCT_COL Percent of Column Frequency 8.457502 7.995967 Will respond PCT_COL Percent of Column Frequency 10.39328 10.63638 Will respond PCT_COL Percent of Column Frequency 13.57809 14.56578
May respond PCT_COL Percent of Column Frequency 57.47154 54.89502 May respond PCT_COL Percent of Column Frequency 61.14716 62.92047 May respond PCT_COL Percent of Column Frequency 58.999 60.58186
Won't respond PCT_COL Percent of Column Frequency 11.24132 11.88831 Won't respond PCT_COL Percent of Column Frequency 16.45861 16.17818 Won't respond PCT_COL Percent of Column Frequency 17.4774 16.68665
Don't know/No answer PCT_COL Percent of Column Frequency 22.82964 25.2207 Don't know/No answer PCT_COL Percent of Column Frequency 12.00094 10.26497 Don't know/No answer PCT_COL Percent of Column Frequency 9.945509 8.165703
Intended Response First-Class 1 Standard Mail 2 Standard Mail Nonprofit 2
1987 2007 2008 1987 2007 2008 1987 2007 2008
Will respond 11.1 8.5 8.0 14.6 10.4 10.6 17.9 13.6 14.6
May respond 10.3 57.5 54.9 20.0 61.1 62.9 16.4 59.0 60.6
Won't respond 58.4 11.2 11.9 58.6 16.5 16.2 55.1 17.5 16.7
Don't know/No answer 19.8 22.8 25.2 6.9 12.0 10.3 10.4 9.9 8.2
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
1 Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2007/2008 include advertising only. 
2 Standard Mail and Nonprofit Standard Mail include request for donations.
Note: Totals may not sum to 100 due to rounding.