| Table A4-3 Total Pieces of Advertising Mail1 Received Per Week by Education of Head of Household Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
q79head | _NAME_ | COL1 | COL2 | ||||||||||||||
| 8th grade or less | FCAD1 | 1.249893 | 0.752374 | |||||||||||||||
| 8th grade or less | FCAD2 | 0.696273 | 0.087354 | |||||||||||||||
| 8th grade or less | FCAD3 | 2.120421 | 1.76538 | |||||||||||||||
| 8th grade or less | BRAD | 8.153054 | 8.30407 | |||||||||||||||
| Type of Ad Mail | < 8th Grade | Some High School | High School | Some College | 8th grade or less | NPAD | 1.895097 | 1.722079 | ||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Some high school | FCAD1 | 0.931908 | 0.97444 | |||
| First-Class: | Some high school | FCAD2 | 0.485735 | 0.197028 | ||||||||||||||
| Advertising alone | 0.5 | 1.2 | 0.8 | 0.7 | 0.9 | 1.0 | 0.7 | 1.4 | 1.2 | 0.9 | 1.4 | 1.4 | FCAD1 | Some high school | FCAD3 | 1.897189 | 1.937054 | |
| Business invitation/ announcements | 0.1 | 0.7 | 0.1 | 0.1 | 0.5 | 0.2 | 0.2 | 0.5 | 0.3 | 0.3 | 0.5 | 0.4 | FCAD2 | Some high school | BRAD | 7.924365 | 7.394319 | |
| Stuffers (Advertising Enclosed) | 0.5 | 2.1 | 1.8 | 0.7 | 1.9 | 1.9 | 1.0 | 2.6 | 2.5 | 1.3 | 2.7 | 2.8 | FCAD3 | Some high school | NPAD | 1.88543 | 1.267838 | |
| Total First-Class 2 | 1.1 | 4.1 | 2.6 | 1.5 | 3.3 | 3.1 | 1.9 | 4.5 | 4.0 | 2.5 | 4.7 | 4.5 | High school graduate | FCAD1 | 1.41675 | 1.235336 | ||
| Standard Mail: | High school graduate | FCAD2 | 0.485157 | 0.280307 | ||||||||||||||
| Commercial | 5.0 | 8.2 | 8.3 | 5.6 | 7.9 | 7.4 | 7.0 | 10.8 | 10.1 | 7.9 | 11.0 | 11.1 | BRAD | High school graduate | FCAD3 | 2.646598 | 2.473072 | |
| Nonprofit | 1.2 | 1.9 | 1.7 | 1.5 | 1.9 | 1.3 | 1.6 | 1.9 | 1.9 | 2.2 | 2.0 | 1.9 | NPAD | High school graduate | BRAD | 10.77483 | 10.10061 | |
| Total Standard Mail | 6.2 | 10.0 | 10.0 | 7.1 | 9.8 | 8.7 | 8.6 | 12.7 | 12.0 | 9.9 | 13.0 | 13.1 | High school graduate | NPAD | 1.914784 | 1.856989 | ||
| Total Advertising 2 | 7.3 | 14.1 | 12.6 | 8.6 | 13.1 | 11.8 | 10.5 | 17.2 | 15.9 | 12.4 | 17.6 | 17.5 | Some college | FCAD1 | 1.424522 | 1.352083 | ||
| Some college | FCAD2 | 0.506289 | 0.356686 | |||||||||||||||
| Type of Ad Mail | Tech School | College | Post Graduate | Some college | FCAD3 | 2.722358 | 2.766244 | |||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Some college | BRAD | 10.95275 | 11.122 | ||||||
| First-Class: | Some college | NPAD | 2.017591 | 1.933421 | ||||||||||||||
| Advertising alone | 0.9 | 1.7 | 1.3 | 1.2 | 1.7 | 1.6 | 1.5 | 1.9 | 1.8 | FCAD1 | Technical school graduate | FCAD1 | 1.713576 | 1.287226 | ||||
| Business invitation/announcements | 0.3 | 0.5 | 0.3 | 0.4 | 0.5 | 0.4 | 0.6 | 0.6 | 0.5 | FCAD2 | Technical school graduate | FCAD2 | 0.467488 | 0.332152 | ||||
| Stuffers (Advertising Enclosed) | 1.1 | 3.1 | 2.5 | 1.6 | 3.2 | 3.0 | 2.1 | 3.4 | 3.7 | FCAD3 | Technical school graduate | FCAD3 | 3.071692 | 2.524312 | ||||
| Total First-Class 2 | 2.3 | 5.3 | 4.1 | 3.2 | 5.5 | 5.0 | 4.2 | 5.9 | 6.0 | Technical school graduate | BRAD | 11.04145 | 11.28622 | |||||
| Standard Mail: | Technical school graduate | NPAD | 2.154128 | 2.122288 | ||||||||||||||
| Commercial | 7.8 | 11.0 | 11.3 | 9.9 | 13.8 | 13.3 | 11.8 | 15.3 | 16.3 | BRAD | College graduate | FCAD1 | 1.73535 | 1.588198 | ||||
| Nonprofit | 1.9 | 2.2 | 2.1 | 2.6 | 2.5 | 2.7 | 2.1 | 3.5 | 3.9 | NPAD | College graduate | FCAD2 | 0.520091 | 0.379764 | ||||
| Total Standard Mail | 9.7 | 13.2 | 13.4 | 12.6 | 16.4 | 16.0 | 16.3 | 18.8 | 20.2 | College graduate | FCAD3 | 3.242916 | 3.032328 | |||||
| Total Advertising 2 | 12.0 | 18.4 | 17.6 | 15.8 | 21.9 | 21.0 | 20.5 | 24.7 | 26.2 | College graduate | BRAD | 13.82212 | 13.29776 | |||||
| 1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail. | College graduate | NPAD | 2.53907 | 2.743898 | ||||||||||||||
| 2 Total First-Class and total advertising are over-reported because some stuffers are counted twice. | Post-graduate work | FCAD1 | 1.859482 | 1.837192 | ||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Post-graduate work | FCAD2 | 0.583912 | 0.477061 | ||||||||||||||
| Post-graduate work | FCAD3 | 3.430214 | 3.683522 | |||||||||||||||
| Post-graduate work | BRAD | 15.27956 | 16.29551 | |||||||||||||||
| Post-graduate work | NPAD | 3.519236 | 3.866413 | |||||||||||||||
| DK/RF | FCAD1 | 1.274373 | 0.934642 | |||||||||||||||
| DK/RF | FCAD2 | 0.590467 | 0.173228 | |||||||||||||||
| DK/RF | FCAD3 | 2.025084 | 1.796528 | |||||||||||||||
| DK/RF | BRAD | 9.532832 | 6.871337 | |||||||||||||||
| DK/RF | NPAD | 1.927259 | 1.075556 | |||||||||||||||