| Table A4-2 Total Pieces of Advertising Mail1 Received Per Week by Age of Head of Household Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
agehead | _NAME_ | COL1 | COL2 | ||||||||||||||
| 18-21 | FCAD1 | 0.814807 | 0.415618 | |||||||||||||||
| 18-21 | FCAD2 | 0.108925 | 0.354403 | |||||||||||||||
| 18-21 | FCAD3 | 1.866916 | 0.770022 | |||||||||||||||
| Type of Ad Mail | 18 - 21 | 22 - 24 | 25 - 34 | 18-21 | BRAD | 5.105328 | 6.502411 | |||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 18-21 | NPAD | 1.353801 | 1.17367 | ||||||
| First-Class: | 22-24 | FCAD1 | 0.849551 | 0.785059 | ||||||||||||||
| Advertising alone | 0.4 | 0.8 | 0.4 | 0.3 | 0.8 | 0.8 | 0.7 | 1.3 | 1.1 | FCAD1 | 22-24 | FCAD2 | 0.271193 | 0.025074 | ||||
| Business invitations/announcements | 0.1 | 0.1 | 0.4 | 0.1 | 0.3 | 0.0 | 0.2 | 0.4 | 0.3 | FCAD2 | 22-24 | FCAD3 | 1.596716 | 1.5079 | ||||
| Stuffers (Advertising Enclosed) | 0.8 | 1.9 | 0.8 | 0.7 | 1.6 | 1.5 | 1.1 | 2.4 | 2.2 | FCAD3 | 22-24 | BRAD | 6.025471 | 6.06484 | ||||
| Total First-Class 2 | 1.3 | 2.8 | 1.5 | 1.1 | 2.7 | 2.3 | 2.0 | 4.2 | 3.6 | 22-24 | NPAD | 0.694703 | 0.438107 | |||||
| Standard Mail: | 25-34 | FCAD1 | 1.318358 | 1.091406 | ||||||||||||||
| Commercial | 3.7 | 5.1 | 6.5 | 3.2 | 6.0 | 6.1 | 6.6 | 9.8 | 9.7 | BRAD | 25-34 | FCAD2 | 0.438938 | 0.264715 | ||||
| Nonprofit | 0.6 | 1.4 | 1.2 | 0.5 | 0.7 | 0.4 | 1.2 | 1.1 | 1.2 | NPAD | 25-34 | FCAD3 | 2.438345 | 2.226508 | ||||
| Total Standard Mail | 4.3 | 6.5 | 7.7 | 3.7 | 6.7 | 6.5 | 7.8 | 11.0 | 10.9 | 25-34 | BRAD | 9.837573 | 9.733464 | |||||
| Total Advertising 2 | 5.6 | 9.2 | 9.2 | 4.8 | 9.4 | 8.8 | 9.8 | 15.2 | 14.5 | 25-34 | NPAD | 1.11766 | 1.213861 | |||||
| 35-44 | FCAD1 | 1.578523 | 1.513546 | |||||||||||||||
| Type of Ad Mail | 35 -44 | 45 - 54 | 55 - 64 | 35-44 | FCAD2 | 0.540726 | 0.332857 | |||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 35-44 | FCAD3 | 2.887447 | 3.023202 | ||||||
| First-Class: | 35-44 | BRAD | 12.00386 | 11.84818 | ||||||||||||||
| Advertising alone | 1.0 | 1.6 | 1.5 | 1.2 | 1.7 | 1.5 | 1.1 | 1.7 | 1.6 | FCAD1 | 35-44 | NPAD | 1.759401 | 1.601381 | ||||
| Business invitations/announcements | 0.3 | 0.5 | 0.3 | 0.4 | 0.6 | 0.4 | 0.3 | 0.6 | 0.4 | FCAD2 | 45-54 | FCAD1 | 1.691434 | 1.506145 | ||||
| Stuffers (Advertising Enclosed) | 1.3 | 2.9 | 3.0 | 1.3 | 3.2 | 2.9 | 1.4 | 3.2 | 3.1 | FCAD3 | 45-54 | FCAD2 | 0.626906 | 0.360671 | ||||
| Total First-Class 2 | 2.6 | 5.0 | 4.9 | 2.9 | 5.5 | 4.8 | 2.8 | 5.4 | 5.1 | 45-54 | FCAD3 | 3.153789 | 2.934376 | |||||
| Standard Mail: | 45-54 | BRAD | 13.15352 | 12.44237 | ||||||||||||||
| Commercial | 8.3 | 12.0 | 11.8 | 8.9 | 13.2 | 12.4 | 9.8 | 13.0 | 12.9 | BRAD | 45-54 | NPAD | 2.339353 | 2.326569 | ||||
| Nonprofit | 1.9 | 1.8 | 1.6 | 2.4 | 2.3 | 2.3 | 2.7 | 2.5 | 2.6 | NPAD | 55-64 | FCAD1 | 1.701647 | 1.554511 | ||||
| Total Standard Mail | 10.2 | 13.8 | 13.4 | 11.3 | 15.5 | 14.8 | 12.5 | 15.5 | 15.6 | 55-64 | FCAD2 | 0.5637 | 0.377917 | |||||
| Total Advertising 2 | 12.8 | 18.8 | 18.3 | 14.2 | 21.0 | 19.6 | 15.3 | 21.0 | 20.7 | 55-64 | FCAD3 | 3.164202 | 3.144817 | |||||
| 55-64 | BRAD | 13.04068 | 12.93765 | |||||||||||||||
| Type of Ad Mail | 65 - 69 | 70+ | 70 - 74 | 75+ | 55-64 | NPAD | 2.502231 | 2.639224 | ||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 2007 | 2008 | 65-69 | FCAD1 | 1.801956 | 1.565252 | |||||||
| First-Class: | 65-69 | FCAD2 | 0.572243 | 0.425417 | ||||||||||||||
| Advertising alone | 1.0 | 1.8 | 1.6 | 0.7 | 1.3 | 1.4 | 1.2 | 1.1 | FCAD1 | 65-69 | FCAD3 | 3.238157 | 2.882735 | |||||
| Business invitations/announcements | 0.4 | 0.6 | 0.4 | 0.2 | 0.4 | 0.3 | 0.5 | 0.3 | FCAD2 | 65-69 | BRAD | 13.0781 | 12.87705 | |||||
| Stuffers (Advertising Enclosed) | 1.2 | 3.2 | 2.9 | 0.9 | 2.7 | 3.0 | 2.4 | 2.3 | FCAD3 | 65-69 | NPAD | 3.067006 | 3.076609 | |||||
| Total First-Class 2 | 2.6 | 5.6 | 4.9 | 1.8 | 4.4 | 4.7 | 4.1 | 3.7 | 70-74 | FCAD1 | 1.294665 | 1.439157 | ||||||
| Standard Mail: | 70-74 | FCAD2 | 0.43002 | 0.317582 | ||||||||||||||
| Commercial | 8.2 | 13.1 | 12.9 | 7.6 | 11.9 | 11.3 | 10.4 | 10.8 | BRAD | 70-74 | FCAD3 | 2.673192 | 2.966645 | |||||
| Nonprofit | 2.9 | 3.1 | 3.1 | 2.8 | 3.3 | 3.2 | 4.2 | 4.2 | NPAD | 70-74 | BRAD | 11.94994 | 11.25848 | |||||
| Total Standard Mail | 11.1 | 16.1 | 16.0 | 10.4 | 15.3 | 14.5 | 14.6 | 15.0 | 70-74 | NPAD | 3.31845 | 3.208833 | ||||||
| Total Advertising 2 | 13.7 | 21.8 | 20.8 | 12.2 | 19.7 | 19.2 | 18.6 | 18.6 | 75+ | FCAD1 | 1.212894 | 1.101223 | ||||||
| 1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail. | 75+ | FCAD2 | 0.476727 | 0.282652 | ||||||||||||||
| 2 Total First-Class and total advertising are over-reported because some stuffers are counted twice. | 75+ | FCAD3 | 2.369306 | 2.273109 | ||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | 75+ | BRAD | 10.3612 | 10.75544 | ||||||||||||||
| 75+ | NPAD | 4.220631 | 4.226036 | |||||||||||||||
| DK/RF | FCAD1 | 1.050011 | 1.237673 | |||||||||||||||
| DK/RF | FCAD2 | 0.597899 | 0.400418 | |||||||||||||||
| DK/RF | FCAD3 | 1.856491 | 2.303534 | |||||||||||||||
| DK/RF | BRAD | 10.4412 | 11.46273 | |||||||||||||||
| DK/RF | NPAD | 1.786796 | 2.217791 | |||||||||||||||