| Table A4-2 Total Pieces of Advertising Mail Received Per Week by Age of Head of Household Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Type of Ad Mail | 18 - 21 ‚ | 22 - 24 ‚ | 25 - 34 | |||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| First-Class: | ||||||||||
| Advertising alone | 0.4 | 1.0 | 0.8 | 0.3 | 0.9 | 0.8 | 0.7 | 1.4 | 1.3 | |
| Business invitations/announcements | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.3 | 0.2 | 0.5 | 0.4 | |
| Stuffers (Advertising Enclosed) | 0.8 | 1.9 | 1.9 | 0.7 | 1.8 | 1.6 | 1.1 | 2.5 | 2.4 | |
| Total First-Class ƒ | 1.3 | 2.9 | 2.8 | 1.1 | 2.9 | 2.7 | 2.0 | 4.4 | 4.2 | |
| Standard Mail: | ||||||||||
| Commercial | 3.7 | 7.9 | 5.1 | 3.2 | 7.1 | 6.0 | 6.6 | 10.4 | 9.8 | |
| Nonprofit | 0.6 | 1.8 | 1.4 | 0.5 | 0.8 | 0.7 | 1.2 | 1.2 | 1.1 | |
| Total Standard Mail | 4.3 | 9.8 | 6.5 | 3.7 | 7.9 | 6.7 | 7.8 | 3.1 | 2.9 | |
| Total Advertising ƒ | 5.6 | 12.7 | 9.2 | 4.8 | 8.7 | 7.4 | 9.8 | 7.5 | 7.1 | |
| Type of Ad Mail | 35 -44 | 45 - 54 | 55 - 64 | |||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| First-Class: | ||||||||||
| Advertising alone | 1.0 | 1.8 | 1.6 | 1.2 | 2.1 | 1.7 | 1.1 | 2.0 | 1.7 | |
| Business invitations/announcements | 0.3 | 0.5 | 0.5 | 0.4 | 0.6 | 0.6 | 0.3 | 0.6 | 0.6 | |
| Stuffers (Advertising Enclosed) | 1.3 | 3.1 | 2.9 | 1.3 | 3.5 | 3.2 | 1.4 | 3.6 | 3.2 | |
| Total First-Class ƒ | 2.6 | 5.4 | 5.0 | 2.9 | 6.2 | 5.5 | 2.8 | 6.3 | 5.4 | |
| Standard Mail: | ||||||||||
| Commercial | 8.3 | 12.5 | 12.0 | 8.9 | 13.5 | 13.2 | 9.8 | 14.1 | 13.0 | |
| Nonprofit | 1.9 | 1.8 | 1.8 | 2.4 | 2.4 | 2.3 | 2.7 | 2.7 | 2.5 | |
| Total Standard Mail | 10.2 | 14.3 | 13.8 | 11.3 | 16.0 | 15.5 | 12.5 | 16.8 | 15.5 | |
| Total Advertising ƒ | 12.8 | 19.7 | 18.8 | 14.2 | 22.2 | 21.0 | 15.3 | 23.0 | 21.0 | |
| Type of Ad Mail | 65 - 69 | 70+ | 70 - 74 | 75+ | ||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 2007 | ||||
| First-Class: | ||||||||||
| Advertising alone | 1.0 | 2.0 | 1.8 | 0.7 | 1.5 | 1.3 | 1.2 | |||
| Business invitations/announcements | 0.4 | 0.6 | 0.6 | 0.2 | 0.6 | 0.4 | 0.5 | |||
| Stuffers (Advertising Enclosed) | 1.2 | 3.5 | 3.2 | 0.9 | 2.6 | 2.7 | 2.4 | |||
| Total First-Class ƒ | 2.6 | 6.1 | 5.6 | 1.8 | 4.7 | 4.4 | 4.1 | |||
| Standard Mail: | ||||||||||
| Commercial | 8.2 | 14.4 | 13.1 | 7.6 | 11.9 | 11.9 | 10.4 | |||
| Nonprofit | 2.9 | 3.6 | 3.1 | 2.8 | 3.8 | 3.3 | 4.2 | |||
| Total Standard Mail | 11.1 | 17.9 | 16.1 | 10.4 | 15.7 | 15.3 | 14.6 | |||
| Total Advertising ƒ | 13.7 | 24.0 | 21.8 | 12.2 | 20.4 | 19.7 | 18.6 | |||
| Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail. | ||||||||||
| ‚ Fluctuations may be due to small sample sizes. | ||||||||||
| ƒ Total First-Class and total advertising are over-reported because some stuffers are counted twice. | ||||||||||
| Note: Totals may not sum due to rounding. | ||||||||||