Table A4-2
Total Pieces of Advertising Mail Received Per Week by Age of Head of Household
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Type of Ad Mail 18 - 21 ‚ 22 - 24 ‚ 25 - 34
1987 2006 2007 1987 2006 2007 1987 2006 2007
First-Class:    
Advertising alone 0.4 1.0 0.8 0.3 0.9 0.8 0.7 1.4 1.3
Business invitations/announcements 0.1 0.1 0.1 0.1 0.2 0.3 0.2 0.5 0.4
Stuffers (Advertising Enclosed) 0.8 1.9 1.9 0.7 1.8 1.6 1.1 2.5 2.4
   Total First-Class ƒ 1.3 2.9 2.8 1.1 2.9 2.7 2.0 4.4 4.2
Standard Mail:    
Commercial 3.7 7.9 5.1 3.2 7.1 6.0 6.6 10.4 9.8
Nonprofit 0.6 1.8 1.4 0.5 0.8 0.7 1.2 1.2 1.1
   Total Standard Mail 4.3 9.8 6.5 3.7 7.9 6.7 7.8 3.1 2.9
   Total Advertising ƒ 5.6 12.7 9.2 4.8 8.7 7.4 9.8 7.5 7.1
Type of Ad Mail 35 -44 45 - 54 55 - 64
1987 2006 2007 1987 2006 2007 1987 2006 2007
First-Class:                  
Advertising alone 1.0 1.8 1.6 1.2 2.1 1.7 1.1 2.0 1.7
Business invitations/announcements 0.3 0.5 0.5 0.4 0.6 0.6 0.3 0.6 0.6
Stuffers (Advertising Enclosed) 1.3 3.1 2.9 1.3 3.5 3.2 1.4 3.6 3.2
   Total First-Class ƒ 2.6 5.4 5.0 2.9 6.2 5.5 2.8 6.3 5.4
Standard Mail:                  
Commercial 8.3 12.5 12.0 8.9 13.5 13.2 9.8 14.1 13.0
Nonprofit 1.9 1.8 1.8 2.4 2.4 2.3 2.7 2.7 2.5
   Total Standard Mail 10.2 14.3 13.8 11.3 16.0 15.5 12.5 16.8 15.5
   Total Advertising ƒ 12.8 19.7 18.8 14.2 22.2 21.0 15.3 23.0 21.0
Type of Ad Mail 65 - 69 70+ 70 - 74 75+
1987 2006 2007 1987 2006 2007 2007
First-Class:              
Advertising alone 1.0 2.0 1.8 0.7 1.5 1.3 1.2
Business invitations/announcements 0.4 0.6 0.6 0.2 0.6 0.4 0.5
Stuffers (Advertising Enclosed) 1.2 3.5 3.2 0.9 2.6 2.7 2.4
   Total First-Class ƒ 2.6 6.1 5.6 1.8 4.7 4.4 4.1
Standard Mail:              
Commercial 8.2 14.4 13.1 7.6 11.9 11.9 10.4
Nonprofit 2.9 3.6 3.1 2.8 3.8 3.3 4.2
   Total Standard Mail 11.1 17.9 16.1 10.4 15.7 15.3 14.6
   Total Advertising ƒ 13.7 24.0 21.8 12.2 20.4 19.7 18.6
  Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.
 ‚ Fluctuations may be due to small sample sizes.
 ƒ Total First-Class and total advertising are over-reported because some stuffers are counted twice.
Note: Totals may not sum due to rounding.