Table A4-2
Total Pieces of Advertising Mail1 Received Per Week by Age of Head of Household
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 agehead _NAME_ COL1 COL2
18-21 FCAD1 0.814807 0.415618
18-21 FCAD2 0.108925 0.354403
18-21 FCAD3 1.866916 0.770022
Type of Ad Mail 18 - 21 22 - 24 25 - 34 18-21 BRAD 5.105328 6.502411
1987 2007 2008 1987 2007 2008 1987 2007 2008 18-21 NPAD 1.353801 1.17367
First-Class:     22-24 FCAD1 0.849551 0.785059
Advertising alone 0.4 0.8 0.4 0.3 0.8 0.8 0.7 1.3 1.1 FCAD1 22-24 FCAD2 0.271193 0.025074
Business invitations/announcements 0.1 0.1 0.4 0.1 0.3 0.0 0.2 0.4 0.3 FCAD2 22-24 FCAD3 1.596716 1.5079
Stuffers (Advertising Enclosed) 0.8 1.9 0.8 0.7 1.6 1.5 1.1 2.4 2.2 FCAD3 22-24 BRAD 6.025471 6.06484
   Total First-Class 2 1.3 2.8 1.5 1.1 2.7 2.3 2.0 4.2 3.6 22-24 NPAD 0.694703 0.438107
Standard Mail:             25-34 FCAD1 1.318358 1.091406
Commercial 3.7 5.1 6.5 3.2 6.0 6.1 6.6 9.8 9.7 BRAD 25-34 FCAD2 0.438938 0.264715
Nonprofit 0.6 1.4 1.2 0.5 0.7 0.4 1.2 1.1 1.2 NPAD 25-34 FCAD3 2.438345 2.226508
   Total Standard Mail 4.3 6.5 7.7 3.7 6.7 6.5 7.8 11.0 10.9 25-34 BRAD 9.837573 9.733464
   Total Advertising 2 5.6 9.2 9.2 4.8 9.4 8.8 9.8 15.2 14.5 25-34 NPAD 1.11766 1.213861
35-44 FCAD1 1.578523 1.513546
Type of Ad Mail 35 -44 45 - 54 55 - 64 35-44 FCAD2 0.540726 0.332857
1987 2007 2008 1987 2007 2008 1987 2007 2008 35-44 FCAD3 2.887447 3.023202
First-Class:                   35-44 BRAD 12.00386 11.84818
Advertising alone 1.0 1.6 1.5 1.2 1.7 1.5 1.1 1.7 1.6 FCAD1 35-44 NPAD 1.759401 1.601381
Business invitations/announcements 0.3 0.5 0.3 0.4 0.6 0.4 0.3 0.6 0.4 FCAD2 45-54 FCAD1 1.691434 1.506145
Stuffers (Advertising Enclosed) 1.3 2.9 3.0 1.3 3.2 2.9 1.4 3.2 3.1 FCAD3 45-54 FCAD2 0.626906 0.360671
   Total First-Class 2 2.6 5.0 4.9 2.9 5.5 4.8 2.8 5.4 5.1 45-54 FCAD3 3.153789 2.934376
Standard Mail:                   45-54 BRAD 13.15352 12.44237
Commercial 8.3 12.0 11.8 8.9 13.2 12.4 9.8 13.0 12.9 BRAD 45-54 NPAD 2.339353 2.326569
Nonprofit 1.9 1.8 1.6 2.4 2.3 2.3 2.7 2.5 2.6 NPAD 55-64 FCAD1 1.701647 1.554511
   Total Standard Mail 10.2 13.8 13.4 11.3 15.5 14.8 12.5 15.5 15.6 55-64 FCAD2 0.5637 0.377917
   Total Advertising 2 12.8 18.8 18.3 14.2 21.0 19.6 15.3 21.0 20.7 55-64 FCAD3 3.164202 3.144817
55-64 BRAD 13.04068 12.93765
Type of Ad Mail 65 - 69 70+ 70 - 74 75+ 55-64 NPAD 2.502231 2.639224
1987 2007 2008 1987 2007 2008 2007 2008 65-69 FCAD1 1.801956 1.565252
First-Class:                 65-69 FCAD2 0.572243 0.425417
Advertising alone 1.0 1.8 1.6 0.7 1.3 1.4 1.2 1.1 FCAD1 65-69 FCAD3 3.238157 2.882735
Business invitations/announcements 0.4 0.6 0.4 0.2 0.4 0.3 0.5 0.3 FCAD2 65-69 BRAD 13.0781 12.87705
Stuffers (Advertising Enclosed) 1.2 3.2 2.9 0.9 2.7 3.0 2.4 2.3 FCAD3 65-69 NPAD 3.067006 3.076609
   Total First-Class 2 2.6 5.6 4.9 1.8 4.4 4.7 4.1 3.7 70-74 FCAD1 1.294665 1.439157
Standard Mail:                 70-74 FCAD2 0.43002 0.317582
Commercial 8.2 13.1 12.9 7.6 11.9 11.3 10.4 10.8 BRAD 70-74 FCAD3 2.673192 2.966645
Nonprofit 2.9 3.1 3.1 2.8 3.3 3.2 4.2 4.2 NPAD 70-74 BRAD 11.94994 11.25848
   Total Standard Mail 11.1 16.1 16.0 10.4 15.3 14.5 14.6 15.0 70-74 NPAD 3.31845 3.208833
   Total Advertising 2 13.7 21.8 20.8 12.2 19.7 19.2 18.6 18.6 75+ FCAD1 1.212894 1.101223
1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail. 75+ FCAD2 0.476727 0.282652
2 Total First-Class and total advertising are over-reported because some stuffers are counted twice. 75+ FCAD3 2.369306 2.273109
Note: Totals may not sum to 100 due to rounding. 75+ BRAD 10.3612 10.75544
75+ NPAD 4.220631 4.226036
DK/RF FCAD1 1.050011 1.237673
DK/RF FCAD2 0.597899 0.400418
DK/RF FCAD3 1.856491 2.303534
DK/RF BRAD 10.4412 11.46273
DK/RF NPAD 1.786796 2.217791