Table A4-1
Total Pieces of Advertising Mail Received Per Week By Income
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Type of Ad Mail Under $7K ‚ $7K - $9.9K ‚ $10K - $14.9K $15K - $19.9K 
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
First-Class:                        
Advertising alone 0.3 0.4 0.4 0.5 0.6 0.8 0.7 0.6 0.7 0.7 0.9 0.9
Business invitation/announcements 0.1 0.3 0.2 0.1 0.2 0.2 0.1 0.3 0.2 0.2 0.4 0.4
Stuffers (Advertising Enclosed) 0.4 0.7 1.0 0.6 1.3 1.4 0.8 1.0 1.3 0.9 1.7 1.9
   Total First-Class ƒ 0.8 1.4 1.7 1.2 2.0 2.3 1.6 2.0 2.2 1.8 2.9 3.2
Standard Mail:                        
Commercial 3.8 4.1 8.0 5.2 6.1 5.9 5.8 6.1 6.5 6.4 8.0 6.7
Nonprofit 0.9 0.9 1.1 1.5 1.1 0.9 1.5 1.4 1.3 1.9 1.9 2.1
   Total Standard Mail 4.7 4.9 9.1 6.7 7.1 6.7 7.3 7.5 7.9 8.3 9.9 8.8
   Total Advertising ƒ 5.5 6.4 10.8 7.9 9.1 9.1 8.9 9.5 10.0 10.1 12.9 12.0
Type of Ad Mail $20K - $24.9K  $25K - $29.9K $30K - $34.9K $35K - $49.9K
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
First-Class:                        
Advertising alone 0.6 1.2 1.0 0.8 1.5 1.2 1.0 1.5 1.2 1.1 1.6 1.3
Business invitation/announcements 0.2 0.4 0.3 0.2 0.5 0.4 0.4 0.5 0.4 0.4 0.5 0.5
Stuffers (Advertising Enclosed) 1.1 2.1 1.9 1.2 2.6 2.2 1.4 2.6 2.2 1.7 2.9 2.5
   Total First-Class ƒ 1.9 3.7 3.2 2.2 4.5 3.7 2.8 4.5 3.7 3.2 4.9 4.3
Standard Mail:                        
Commercial 6.6 8.6 7.1 7.9 9.6 8.3 8.7 9.6 8.3 9.5 10.6 9.7
Nonprofit 1.7 1.9 1.7 1.9 1.9 2.2 2.3 1.9 2.2 2.5 1.8 1.7
   Total Standard Mail 8.3 10.6 8.9 9.8 11.5 10.4 11.0 11.5 10.4 12.0 12.4 11.5
   Total Advertising ƒ 10.2 14.3 12.1 12.0 16.0 14.1 13.8 16.0 14.1 15.2 17.3 15.8
Type of Ad Mail $50K - $64.9K $65K - $79.9K  $80K - $99.9K  $100K - Over
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
First-Class:                        
Advertising alone 1.5 1.7 1.4 2.1 2.0 1.7 2.4 2.3 1.9 2.4 2.8 2.2
Business invitation/announcements 0.4 0.6 0.5 0.4 0.6 0.7 0.6 0.7 0.6 0.7 0.8 0.7
Stuffers (Advertising Enclosed) 1.9 3.1 2.7 2.0 3.5 3.2 2.3 4.0 3.4 2.6 4.5 3.9
   Total First-Class ƒ 3.8 5.4 4.6 4.5 6.1 5.7 5.3 7.0 5.9 5.7 8.1 6.8
Standard Mail (A):                        
Commercial 10.9 12.1 11.3 14.8 13.2 12.6 14.7 16.7 14.1 15.3 18.9 17.0
Nonprofit 2.7 2.1 2.1 3.5 2.5 2.1 4.2 2.9 2.6 4.8 3.5 3.0
   Total Standard Mail 13.6 14.2 13.4 18.3 15.6 14.7 18.9 19.7 16.6 20.1 22.4 20.0
   Total Advertising ƒ  17.4 19.6 18.0 22.8 21.7 20.4 24.2 26.6 22.5 25.8 30.5 26.8
  Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.
 ‚ Fluctuations may be due to small sample sizes.
 ƒ Total First-Class and total advertising are over-reported because some stuffers are counted twice.
Note: 2006/2007 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K. 
Totals may not sum due to rounding.