| Table A3-80 Nonprofit Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | Percent | ||||||||||||||
| Read Immediately | Set Aside | Found Useful | Will Respond ‚ | ||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||
| Medical | 46.3 | 54.3 | 50.2 | 8.1 | 9.8 | 8.0 | 46.1 | 52.7 | 45.6 | 13.4 | 12.5 | 9.1 | |||
| Union/Professional | 50.1 | 54.2 | 53.5 | 8.5 | 5.7 | 4.7 | 51.6 | 45.4 | 42.9 | 18.4 | 12.1 | 17.5 | |||
| Church | 64.0 | 56.3 | 56.2 | 6.9 | 7.9 | 7.1 | 59.2 | 54.7 | 54.1 | 25.2 | 20.0 | 18.2 | |||
| Veterans | 56.0 | 53.5 | 53.4 | 9.5 | 4.2 | 5.4 | 44.3 | 44.1 | 43.8 | 22.6 | 20.8 | 18.5 | |||
| Educational | 48.0 | 50.1 | 52.8 | 7.0 | 6.4 | 5.8 | 49.1 | 48.2 | 47.7 | 13.2 | 8.0 | 7.7 | |||
| Charities | 44.6 | 44.8 | 46.3 | 7.2 | 5.9 | 5.0 | 28.3 | 34.7 | 35.6 | 17.7 | 13.0 | 14.0 | |||
| Political | 40.6 | 44.7 | 41.2 | 6.1 | 7.1 | 3.6 | 31.8 | 36.9 | 27.4 | 20.0 | 10.7 | 11.1 | |||
| AARP ‚ | 46.1 | 53.1 | 44.5 | 10.7 | 3.2 | 6.3 | 40.9 | 44.8 | 42.6 | 13.6 | 25.4 | 16.1 | |||
| Museum ‚ | 53.6 | 59.7 | 62.4 | 8.4 | 5.6 | 5.5 | 44.3 | 51.2 | 51.7 | 12.5 | 14.9 | 9.9 | |||
| Nonprofit Publications | 39.8 | 50.2 | 50.5 | 8.8 | 6.6 | 5.8 | 39.3 | 44.7 | 43.2 | 12.8 | 14.1 | 13.9 | |||
| Total Mail Received by Households | 49.5 | 50.1 | 50.3 | 7.6 | 6.5 | 5.8 | 43.8 | 44.4 | 43.0 | 18.0 | 13.9 | 13.6 | |||
| ‚ Fluctuations may be due to small sample sizes. | |||||||||||||||
| NOTE: Percentages represent row percentages within each industry
classification; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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