Table A3-80
Nonprofit Standard Mail Reaction by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry Percent
Read Immediately Set Aside Found Useful Will Respond
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Medical 46.3 54.3 50.2 8.1 9.8 8.0 46.1 52.7 45.6 13.4 12.5 9.1
Union/Professional  50.1 54.2 53.5 8.5 5.7 4.7 51.6 45.4 42.9 18.4 12.1 17.5
Church 64.0 56.3 56.2 6.9 7.9 7.1 59.2 54.7 54.1 25.2 20.0 18.2
Veterans 56.0 53.5 53.4 9.5 4.2 5.4 44.3 44.1 43.8 22.6 20.8 18.5
Educational 48.0 50.1 52.8 7.0 6.4 5.8 49.1 48.2 47.7 13.2 8.0 7.7
Charities 44.6 44.8 46.3 7.2 5.9 5.0 28.3 34.7 35.6 17.7 13.0 14.0
Political  40.6 44.7 41.2 6.1 7.1 3.6 31.8 36.9 27.4 20.0 10.7 11.1
AARP 46.1 53.1 44.5 10.7 3.2 6.3 40.9 44.8 42.6 13.6 25.4 16.1
Museum 53.6 59.7 62.4 8.4 5.6 5.5 44.3 51.2 51.7 12.5 14.9 9.9
Nonprofit Publications 39.8 50.2 50.5 8.8 6.6 5.8 39.3 44.7 43.2 12.8 14.1 13.9
Total Mail Received by Households 49.5 50.1 50.3 7.6 6.5 5.8 43.8 44.4 43.0 18.0 13.9 13.6
 
  Fluctuations may be due to small sample sizes.
NOTE: Percentages represent row percentages within each industry classification;
these do not sum to 100 due to the inclusion of multiple questions in this table.