Table A3-79 Nonprofit Standard Mail Response to Advertising by Shape (If Mail Piece Contained Advertising or Request for Donation) (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Response	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard ‚			Catalog Not In Envelope ‚
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Yes	19.7	15.8	15.7	17.6	15.3	13.8	14.6	8.1	9.4	18.2	12.2	14.5
No	52.0	57.4	59.5	60.0	58.6	58.5	59.3	55.3	56.7	52.0	47.1	55.3
Maybe	16.8	18.8	18.0	15.1	19.7	19.6	19.9	17.3	15.6	24.1	27.7	21.8
No Answer	11.5	8.0	6.9	7.4	6.4	8.1	6.3	19.3	18.3	5.9	13.0	8.4
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.7	1.1	1.0	0.2	0.4	0.3	0.0	0.2	0.2	0.1	0.1	0.1
Response	Flyers			Newspapers/ Magazines ‚			Total �
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Yes	12.6	9.1	7.3	9.8	9.2	10.5	18.0	13.9	13.6
No	64.5	56.9	61.9	54.3	50.4	55.9	55.2	56.6	59.0
Maybe	13.6	16.0	13.0	13.6	25.5	15.6	16.5	19.3	17.5
No Answer	9.3	17.9	17.8	22.3	15.0	18.0	10.4	10.3	9.9
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.2	0.4	0.4	0.0	0.2	0.2	1.2	2.3	2.2
� Total includes pieces for which no response was given as to shape.
‚ Fluctuations may be due to small sample sizes.
Note: Totals may not sum to 100 due to rounding.