Table A3-78 Nonprofit Standard Mail Usefulness of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Usefulness	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard			Catalog Not In Envelope
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Useful	35.9	38.2	38.6	41.6	38.8	39.1	44.5	49.5	43.9	56.6	55.9	57.4
Interesting	24.7	16.9	17.2	27.7	20.0	19.4	22.1	13.9	16.4	21.2	17.6	15.7
Not Interesting	20.8	27.0	29.4	15.0	25.4	29.4	15.9	27.6	32.4	10.7	18.5	19.6
Objectionable	4.9	6.3	6.2	3.6	6.3	5.0	5.1	2.0	2.3	3.4	3.3	2.4
Don't know/No answer	13.8	11.6	8.6	12.1	9.5	7.0	12.4	7.0	5.0	8.0	4.8	4.9
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Usefulness	Flyers			Newspapers/ Magazines			Total
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Useful	56.6	51.0	45.0	45.9	68.0	60.5	43.8	44.4	43.0
Interesting	18.7	15.1	15.8	14.1	11.2	16.6	22.4	16.4	17.0
Not Interesting	13.7	23.0	24.4	5.5	11.3	14.9	16.4	24.3	26.9
Objectionable	2.7	2.9	8.0	2.1	2.2	2.1	3.8	4.9	5.4
Don't know/No answer	8.3	8.0	6.9	32.4	7.2	5.9	13.5	10.0	7.7
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Totals may not sum to 100 due to rounding.