| Table A3-77 Nonprofit Standard Mail Treatment of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Treatment | Letter Size Envelope | Larger Than
Letter Size Envelope |
Postcard | Catalog
Not in Envelope |
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| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Read by member of household | 48.9 | 41.2 | 43.1 | 49.1 | 43.2 | 41.3 | 61.1 | 46.4 | 47.2 | 43.2 | 40.4 | 38.1 |
| Read by more than one member of household | N/A | 5.8 | 5.5 | N/A | 5.5 | 6.3 | N/A | 12.0 | 11.5 | N/A | 12.3 | 11.0 |
| Looked at | 22.8 | 18.3 | 19.1 | 23.1 | 19.1 | 20.4 | 12.7 | 16.2 | 16.5 | 24.9 | 12.5 | 14.1 |
| Discarded | 11.2 | 18.3 | 19.1 | 9.6 | 17.2 | 19.8 | 13.2 | 18.0 | 18.4 | 10.9 | 17.7 | 20.3 |
| Set Aside | 6.6 | 5.6 | 5.1 | 9.0 | 6.1 | 5.7 | 2.1 | 1.4 | 1.7 | 14.4 | 13.0 | 11.7 |
| Don't know/No answer | 10.5 | 10.8 | 8.0 | 9.3 | 8.8 | 6.5 | 10.9 | 6.0 | 4.8 | 6.5 | 4.1 | 4.8 |
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| Treatment | Flyers | Newspapers/ Magazines | Total | |||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||
| Read by member of household | 54.2 | 41.2 | 38.9 | 38.5 | 41.0 | 39.8 | 49.5 | 41.7 | 41.7 | |||
| Read by more than one member of household | N/A | 12.3 | 11.1 | N/A | 15.5 | 17.1 | N/A | 8.4 | 8.5 | |||
| Looked at | 21.1 | 14.0 | 16.3 | 11.1 | 10.2 | 11.3 | 21.3 | 16.5 | 17.6 | |||
| Discarded | 11.2 | 19.2 | 22.3 | 5.9 | 9.8 | 13.5 | 10.5 | 17.4 | 19.1 | |||
| Set Aside | 6.8 | 5.3 | 5.0 | 13.4 | 16.3 | 12.6 | 7.6 | 6.5 | 5.8 | |||
| Don't know/No answer | 6.7 | 7.9 | 6.4 | 31.2 | 7.3 | 5.7 | 11.0 | 9.5 | 7.2 | |||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||
| This code was not represented in household diaries prior to 1992. | ||||||||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||||