Table A3-77
Nonprofit Standard Mail Treatment of Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Treatment Letter Size Envelope Larger Than
Letter Size Envelope
Postcard Catalog
Not in Envelope
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Read by member of household 48.9 41.2 43.1 49.1 43.2 41.3 61.1 46.4 47.2 43.2 40.4 38.1
Read by more than one member of household N/A 5.8 5.5 N/A 5.5 6.3 N/A 12.0 11.5 N/A 12.3 11.0
Looked at 22.8 18.3 19.1 23.1 19.1 20.4 12.7 16.2 16.5 24.9 12.5 14.1
Discarded 11.2 18.3 19.1 9.6 17.2 19.8 13.2 18.0 18.4 10.9 17.7 20.3
Set Aside 6.6 5.6 5.1 9.0 6.1 5.7 2.1 1.4 1.7 14.4 13.0 11.7
Don't know/No answer 10.5 10.8 8.0 9.3 8.8 6.5 10.9 6.0 4.8 6.5 4.1 4.8
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Treatment Flyers Newspapers/ Magazines Total
1987 2006 2007 1987 2006 2007 1987 2006 2007
Read by member of household 54.2 41.2 38.9 38.5 41.0 39.8 49.5 41.7 41.7
Read by more than one member of household   N/A 12.3 11.1 N/A 15.5 17.1 N/A 8.4 8.5
Looked at 21.1 14.0 16.3 11.1 10.2 11.3 21.3 16.5 17.6
Discarded 11.2 19.2 22.3 5.9 9.8 13.5 10.5 17.4 19.1
Set Aside 6.8 5.3 5.0 13.4 16.3 12.6 7.6 6.5 5.8
Don't know/No answer 6.7 7.9 6.4 31.2 7.3 5.7 11.0 9.5 7.2
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
  This code was not represented in household diaries prior to 1992.
Note: Totals may not sum to 100 due to rounding.