Table A3-77 Nonprofit Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															A371ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			A371ROWB	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			READING	YEAR	COUNT	PERCENT	PCT_ROW	PCT_COL			GRA_I	YEAR	COUNT	PERCENT	PCT_ROW	PCT_COL			GRA_K	YEAR	COUNT	PERCENT	PCT_ROW	PCT_COL
																PCT_ROW	Percent of Row Frequency												PCT_ROW	Percent of Row Frequency											READ IMMEDIATELY	2007	6807.077	25.05581	50.29659	50.26717			Useful	2007	5821.077	21.4265	50.64712	42.986				2007	4215.349
															MEDICAL	PCT_ROW	Percent of Row Frequency	50.22799	52.41582	8.021035	7.504286	45.6485	49.54357	9.085471	15.93163			ALL OTHER	PCT_ROW	Percent of Row Frequency	50.57042	54.306	6.23949	6.580561	44.33958	46.24543	11.71668	11.99709			READ IMMEDIATELY	2008	6726.797	24.76031	49.70341	49.36787			Useful	2008	5672.324	20.87896	49.35288	41.62911				2008	3333.432
															Union or professional	PCT_ROW	Percent of Row Frequency	53.52236	45.8701	4.742059	5.71668	42.91345	41.09104	17.51377	14.54135			Nonprofit Publications	PCT_ROW	Percent of Row Frequency	50.52089	48.94473	5.777227	6.537653	43.16379	41.28144	13.87787	14.91625			LOOKED AT	2007	2376.702	8.748279	50.93451	17.55086			Interesting	2007	2301.126	8.470095	48.82155	16.99277			Yes	2007	1266.353	6.454771	45.79069	13.57809
															CHURCH	PCT_ROW	Percent of Row Frequency	56.21007	54.00627	7.135136	7.12275	54.06261	50.72431	18.2097	19.94967																LOOKED AT	2008	2289.49	8.427265	49.06549	16.80254			Interesting	2008	2412.215	8.878997	51.17845	17.70322			Yes	2008	1499.172	7.641481	54.20931	14.56578
															VETERANS	PCT_ROW	Percent of Row Frequency	53.40306	52.81715	5.35837	8.432158	43.78845	41.30708	18.53966	19.4681																DISCARDED	2007	2592.428	9.542334	50.34752	19.1439			Not interesting	2007	3643.772	13.41217	49.78294	26.9076			No	2007	5502.51	28.04703	46.87833	58.999
Industry	Percent														EDUCATIONAL	PCT_ROW	Percent of Row Frequency	52.76233	50.97127	5.799216	6.624286	47.71101	45.89241	7.695583	7.649507																DISCARDED	2008	2556.64	9.410604	49.65248	18.76315			Not interesting	2008	3675.546	13.52913	50.21706	26.97479			No	2008	6235.343	31.78237	53.12167	60.58186
	Read Immediately			Set Aside			Found Useful			Will Respond 1					CHARITIES	PCT_ROW	Percent of Row Frequency	46.34895	45.47115	5.036287	5.336101	35.64036	32.68207	14.00936	14.89588																SET ASIDE	2007	788.2091	2.901278	46.94822	5.820566			Objectionable	2007	737.088	2.713109	53.64169	5.44306			Maybe	2007	1630.021	8.308431	48.69393	17.4774
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008			POLITICAL	PCT_ROW	Percent of Row Frequency	41.22379	38.76674	3.556628	5.83372	27.41034	26.399	11.06545	9.389942																SET ASIDE	2008	890.6812	3.278462	53.05178	6.536698			Objectionable	2008	637.0074	2.344727	46.35831	4.67499			Maybe	2008	1717.461	8.754128	51.30607	16.68665
Medical	46.3	50.2	52.4	8.1	8.0	7.5	46.1	45.6	49.5	13.4	9.1	15.9			AARP	PCT_ROW	Percent of Row Frequency	44.4758	48.32581	6.315442	4.529627	42.59418	40.31442	16.11198	16.93252																DK/RF	2007	977.3793	3.597585	45.67985	7.217502			Don't know/No answer	2007	1038.733	3.82342	45.80966	7.670574			No answer	2007	927.5626	4.72791	52.46361	9.945509
Union or Professional	50.1	53.5	45.9	8.5	4.7	5.7	51.6	42.9	41.1	18.4	17.5	14.5			MUSEUM	PCT_ROW	Percent of Row Frequency	62.37024	52.34412	5.498073	5.33964	51.65711	46.53044	9.941414	15.78633																DK/RF	2008	1162.25	4.278065	54.32015	8.529737			Don't know/No answer	2008	1228.765	4.522899	54.19034	9.017894			No answer	2008	840.4489	4.28388	47.53639	8.165703
Church	64.0	56.2	54.0	6.9	7.1	7.1	59.2	54.1	50.7	25.2	18.2	19.9
Veterans	56.0	53.4	52.8	9.5	5.4	8.4	44.3	43.8	41.3	22.6	18.5	19.5
Educational	48.0	52.8	51.0	7.0	5.8	6.6	49.1	47.7	45.9	13.2	7.7	7.6
Charities	44.6	46.3	45.5	7.2	5.0	5.3	28.3	35.6	32.7	17.7	14.0	14.9
Political	40.6	41.2	38.8	6.1	3.6	5.8	31.8	27.4	26.4	20.0	11.1	9.4
AARP	46.1	44.5	48.3	10.7	6.3	4.5	40.9	42.6	40.3	13.6	16.1	16.9
Museum	53.6	62.4	52.3	8.4	5.5	5.3	44.3	51.7	46.5	12.5	9.9	15.8
Nonprofit Publications	39.8	50.5	48.9	8.8	48.9	6.5	39.3	43.2	41.3	12.8	13.9	14.9
Total Mail Received by Households	49.5	50.3	49.4	7.6	5.8	6.5	43.8	43.0	41.6	18.0	13.6	14.6
1 Percent of pieces containing an advertisement or fundraising request.
NOTE: Percentages represent row percentages within each industry classification; these do not sum to 100 due to the inclusion of multiple questions in this table.