Table A3-76
Nonprofit Standard Mail Response to Advertising by Shape
(If Mail Piece Contained Advertising or Request for Donation)
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 GRA_B GRA_K _NAME_ _LABEL_ COL1 COL2 GRA_B _NAME_ _LABEL_ COL1 COL2 GRA_K _NAME_ _LABEL_ COL1 COL2
In letter sized envelope   PCT_COL Percent of Column Frequency   In letter sized envelope COUNT Frequency Count 1.001169 1.200475   PCT_COL Percent of Column Frequency  
In letter sized envelope Yes PCT_COL Percent of Column Frequency 15.6735 15.98093 In envelope larger than letter size (not catalog) COUNT Frequency Count 0.312071 0.19594 Yes PCT_COL Percent of Column Frequency 13.57809 14.56578
In letter sized envelope No PCT_COL Percent of Column Frequency 59.47329 60.20883 Catalog in envelope COUNT Frequency Count 0.008485 0.010695 No PCT_COL Percent of Column Frequency 58.999 60.58186
In letter sized envelope Maybe PCT_COL Percent of Column Frequency 17.97935 16.62869 Catalog not in envelope COUNT Frequency Count 0.078584 0.075794 Maybe PCT_COL Percent of Column Frequency 17.4774 16.68665
In letter sized envelope No answer PCT_COL Percent of Column Frequency 6.873866 7.181554 Detached label card COUNT Frequency Count 0.002612 0.002897 No answer PCT_COL Percent of Column Frequency 9.945509 8.165703
In envelope larger than letter size (not catalog)   PCT_COL Percent of Column Frequency   Postcard COUNT Frequency Count 0.209274 0.081206  
Response Letter Size Envelope Larger Than
Letter Size Envelope		 Postcard Catalog Not In Envelope In envelope larger than letter size (not catalog) Yes PCT_COL Percent of Column Frequency 13.77381 18.0548 Addressed flyer/circulars/folded piece COUNT Frequency Count 0.40251 0.457975  
In envelope larger than letter size (not catalog) No PCT_COL Percent of Column Frequency 58.52383 57.81944 Newspapers/Magazine/Newsletters COUNT Frequency Count 0.213762 0.201235  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) Maybe PCT_COL Percent of Column Frequency 19.64118 19.57646 Unclassified COUNT Frequency Count 0.006144 0.003761  
Yes 19.7 15.7 16.0 17.6 13.8 18.1 14.6 9.4 14.8 18.2 14.5 10.8 In envelope larger than letter size (not catalog) No answer PCT_COL Percent of Column Frequency 8.061176 4.549294 DK/RF COUNT Frequency Count 0.010159 0.013795  
No 52.0 59.5 60.2 60.0 58.5 57.8 59.3 56.7 58.2 52.0 55.3 52.8 Catalog in envelope   PCT_COL Percent of Column Frequency      
Maybe 16.8 18.0 16.6 15.1 19.6 19.6 19.9 15.6 18.0 24.1 21.8 26.7 Catalog in envelope Yes PCT_COL Percent of Column Frequency 17.15308 18.84437    
No Answer 11.5 6.9 7.2 7.4 8.1 4.5 6.3 18.3 9.0 5.9 8.4 9.7 Catalog in envelope No PCT_COL Percent of Column Frequency 56.79148 50.46175    
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Maybe PCT_COL Percent of Column Frequency 17.44334 25.42021    
Pieces Per Household Per Week 0.7 1.0 1.2 0.2 0.3 0.2 0.0 0.2 0.1 0.1 0.1 0.1 Catalog in envelope No answer PCT_COL Percent of Column Frequency 8.612096 5.273671    
Catalog not in envelope   PCT_COL Percent of Column Frequency      
Response Flyers Newspapers/
Magazines		 Total 1 Catalog not in envelope Yes PCT_COL Percent of Column Frequency 14.4897 10.82894    
Catalog not in envelope No PCT_COL Percent of Column Frequency 55.29454 52.80855    
1987 2007 2008 1987 2007 2008 1987 2007 2008 Catalog not in envelope Maybe PCT_COL Percent of Column Frequency 21.80799 26.68717    
Yes 12.6 7.3 8.6 9.8 10.5 11.9 18.0 13.6 14.6 Catalog not in envelope No answer PCT_COL Percent of Column Frequency 8.407767 9.675335    
No 64.5 61.9 66.4 54.3 55.9 60.5 55.2 59.0 60.6 Detached label card   PCT_COL Percent of Column Frequency      
Maybe 13.6 13.0 13.3 13.6 15.6 14.4 16.5 17.5 16.7 Detached label card Yes PCT_COL Percent of Column Frequency 12.57793 11.54394    
No Answer 9.3 17.8 11.7 22.3 18.0 13.2 10.4 9.9 8.2 Detached label card No PCT_COL Percent of Column Frequency 56.9611 80.40959    
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Maybe PCT_COL Percent of Column Frequency 0 8.046464    
Pieces Per Household Per Week 0.2 0.4 0.5 0.0 0.2 0.2 1.2 2.2 2.2 Detached label card No answer PCT_COL Percent of Column Frequency 30.46096 0    
1 Total includes pieces for which no response was given as to shape. Postcard   PCT_COL Percent of Column Frequency      
Note: Totals may not sum to 100 due to rounding. Postcard Yes PCT_COL Percent of Column Frequency 9.433173 14.83293    
Postcard No PCT_COL Percent of Column Frequency 56.67486 58.20405    
Postcard Maybe PCT_COL Percent of Column Frequency 15.61364 17.95248    
Postcard No answer PCT_COL Percent of Column Frequency 18.27833 9.010537    
Addressed flyer/circulars/folded piece   PCT_COL Percent of Column Frequency      
Addressed flyer/circulars/folded piece Yes PCT_COL Percent of Column Frequency 7.303325 8.635099    
Addressed flyer/circulars/folded piece No PCT_COL Percent of Column Frequency 61.87655 66.3799    
Addressed flyer/circulars/folded piece Maybe PCT_COL Percent of Column Frequency 12.97382 13.29511    
Addressed flyer/circulars/folded piece No answer PCT_COL Percent of Column Frequency 17.84631 11.68989    
Newspapers/Magazine/Newsletters   PCT_COL Percent of Column Frequency      
Newspapers/Magazine/Newsletters Yes PCT_COL Percent of Column Frequency 10.52766 11.88404    
Newspapers/Magazine/Newsletters No PCT_COL Percent of Column Frequency 55.94429 60.47872    
Newspapers/Magazine/Newsletters Maybe PCT_COL Percent of Column Frequency 15.55654 14.41417    
Newspapers/Magazine/Newsletters No answer PCT_COL Percent of Column Frequency 17.9715 13.22306    
Unclassified   PCT_COL Percent of Column Frequency      
Unclassified Yes PCT_COL Percent of Column Frequency 21.84237 30.96634    
Unclassified No PCT_COL Percent of Column Frequency 32.07778 46.23285    
Unclassified Maybe PCT_COL Percent of Column Frequency 34.08993 22.80081    
Unclassified No answer PCT_COL Percent of Column Frequency 11.98992 0    
DK/RF   PCT_COL Percent of Column Frequency      
DK/RF Yes PCT_COL Percent of Column Frequency 14.72649 10.28901    
DK/RF No PCT_COL Percent of Column Frequency 62.20249 25.39683    
DK/RF Maybe PCT_COL Percent of Column Frequency 0 11.55457    
DK/RF No answer PCT_COL Percent of Column Frequency 23.07102 52.75959