Table A3-76 Nonprofit Standard Mail Response to Advertising by Familiarity With Organization� (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Response	Previous Customer			Organization Known			Organization Not Known			Total ‚
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Yes	28.0	21.3	21.1	6.8	4.6	3.1	5.2	2.9	3.4	18.0	13.9	13.6
No	43.3	47.2	50.1	74.0	76.5	76.5	76.8	79.7	80.9	55.2	56.6	59.0
Maybe	20.9	25.8	22.5	10.6	13.1	13.0	9.4	9.4	9.5	16.5	19.3	17.5
No Answer	7.8	5.7	6.3	8.7	5.8	7.5	8.5	8.0	6.3	10.4	10.3	9.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.6	1.3	1.2	0.3	0.5	0.5	0.2	0.3	0.3	1.1	2.0	2.0
�Restricted to Advertisements or Request for Donation from One Organization Only
‚1987 Estimates Include pieces for which no response was given for familiarity with institution.
Note: Totals may not sum to 100 due to rounding.