| Table A3-75 Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Treatment | Previous Customer | Organization Known | Organization Not Known | Total | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Read by member of household | 68.0 | 56.6 | 55.2 | 36.4 | 29.6 | 31.0 | 24.7 | 26.0 | 23.5 | 49.5 | 41.7 | 41.7 |
| Read by more than one member of household ‚ | N/A | 11.0 | 11.7 | N/A | 6.3 | 5.1 | N/A | 4.7 | 4.5 | N/A | 8.4 | 8.5 |
| Looked at | 17.0 | 13.3 | 14.7 | 24.6 | 28.5 | 26.2 | 35.7 | 23.8 | 23.8 | 21.3 | 16.5 | 17.6 |
| Discarded | 4.5 | 10.4 | 10.9 | 20.3 | 30.0 | 32.0 | 29.9 | 40.4 | 43.8 | 10.5 | 17.4 | 19.1 |
| Set Aside | 9.0 | 8.5 | 7.0 | 7.6 | 5.4 | 5.4 | 8.5 | 4.1 | 4.2 | 7.6 | 6.5 | 5.8 |
| Don't know/No answer | 1.5 | 0.3 | 0.5 | 1.2 | 0.2 | 0.3 | 1.3 | 0.9 | 0.2 | 11.0 | 9.5 | 7.2 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| 1987 Estimates Include pieces for which no response was given for familiarity with institution. | ||||||||||||
| ‚ This code was not presented in household diaries prior to 1992. | ||||||||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||||