Table A3-75
Nonprofit Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 GRA_B GRA_I _NAME_ _LABEL_ COL1 COL2 GRA_I _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Useful PCT_COL Percent of Column Frequency 38.60397 35.26709 Useful PCT_COL Percent of Column Frequency 42.986 41.62911
In letter sized envelope Interesting PCT_COL Percent of Column Frequency 17.15461 18.73366 Interesting PCT_COL Percent of Column Frequency 16.99277 17.70322
In letter sized envelope Not interesting PCT_COL Percent of Column Frequency 29.43379 29.94076 Not interesting PCT_COL Percent of Column Frequency 26.9076 26.97479
In letter sized envelope Objectionable PCT_COL Percent of Column Frequency 6.246883 5.345436 Objectionable PCT_COL Percent of Column Frequency 5.44306 4.67499
In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 8.560744 10.71306 Don't know/No answer PCT_COL Percent of Column Frequency 7.670574 9.017894
Usefulness Letter Size Envelope Larger Than
Letter Size Envelope		 Postcard Catalog Not In Envelope In envelope larger than letter size (not catalog) Useful PCT_COL Percent of Column Frequency 39.10052 39.73605  
In envelope larger than letter size (not catalog) Interesting PCT_COL Percent of Column Frequency 19.44246 20.10911  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) Not interesting PCT_COL Percent of Column Frequency 29.41947 28.73041  
Useful 35.9 38.6 35.3 41.6 39.1 39.7 44.5 43.9 51.7 56.6 57.4 54.9 In envelope larger than letter size (not catalog) Objectionable PCT_COL Percent of Column Frequency 4.996864 6.19132  
Interesting 24.7 17.2 18.7 27.7 19.4 20.1 22.1 16.4 14.5 21.2 15.7 18.9 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 7.040695 5.233111  
Not Interesting 20.8 29.4 29.9 15.0 29.4 28.7 15.9 32.4 27.7 10.7 19.6 20.1 Catalog in envelope Useful PCT_COL Percent of Column Frequency 56.10688 49.97119  
Objectionable 4.9 6.2 5.3 3.6 5.0 6.2 5.1 2.3 3.0 3.4 2.4 1.9 Catalog in envelope Interesting PCT_COL Percent of Column Frequency 13.11617 17.6342  
Don't know/No answer 13.8 8.6 10.7 12.1 7.0 5.2 12.4 5.0 3.0 8.0 4.9 4.2 Catalog in envelope Not interesting PCT_COL Percent of Column Frequency 25.39593 19.36943  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Objectionable PCT_COL Percent of Column Frequency 1.380744 10.17433  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 4.00028 2.850848  
Usefulness Flyers Newspapers/ Magazines Total Catalog not in envelope Useful PCT_COL Percent of Column Frequency 57.41782 54.9051  
Catalog not in envelope Interesting PCT_COL Percent of Column Frequency 15.74127 18.86246  
1987 2007 2008 1987 2007 2008 1987 2007 2008 Catalog not in envelope Not interesting PCT_COL Percent of Column Frequency 19.55328 20.12436  
Useful 56.6 45.0 46.9 45.9 60.5 62.5 43.8 43.0 41.6 Catalog not in envelope Objectionable PCT_COL Percent of Column Frequency 2.37347 1.886092  
Interesting 18.7 15.8 16.4 14.1 16.6 14.0 22.4 17.0 17.7 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 4.914168 4.221976  
Not Interesting 13.7 24.4 25.9 5.5 14.9 14.1 16.4 26.9 27.0 Detached label card Useful PCT_COL Percent of Column Frequency 32.57669 16.62517  
Objectionable 2.7 8.0 4.4 2.1 2.1 1.4 3.8 5.4 4.7 Detached label card Interesting PCT_COL Percent of Column Frequency 29.18288 31.03579  
Don't know/No answer 8.3 6.9 6.3 32.4 5.9 8.0 13.5 7.7 9.0 Detached label card Not interesting PCT_COL Percent of Column Frequency 31.83205 52.33904  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Objectionable PCT_COL Percent of Column Frequency 0 0  
Note: Totals may not sum to 100 due to rounding. Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 6.408381 0  
Postcard Useful PCT_COL Percent of Column Frequency 43.85835 51.66308  
Postcard Interesting PCT_COL Percent of Column Frequency 16.39933 14.54656  
Postcard Not interesting PCT_COL Percent of Column Frequency 32.43002 27.73393  
Postcard Objectionable PCT_COL Percent of Column Frequency 2.284095 3.031859  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 5.028206 3.024569  
Addressed flyer/circulars/folded piece Useful PCT_COL Percent of Column Frequency 44.95761 46.94257  
Addressed flyer/circulars/folded piece Interesting PCT_COL Percent of Column Frequency 15.84137 16.38092  
Addressed flyer/circulars/folded piece Not interesting PCT_COL Percent of Column Frequency 24.37418 25.94271  
Addressed flyer/circulars/folded piece Objectionable PCT_COL Percent of Column Frequency 7.959128 4.428681  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 6.867714 6.305116  
Newspapers/Magazine/Newsletters Useful PCT_COL Percent of Column Frequency 60.4913 62.4898  
Newspapers/Magazine/Newsletters Interesting PCT_COL Percent of Column Frequency 16.64681 13.9911  
Newspapers/Magazine/Newsletters Not interesting PCT_COL Percent of Column Frequency 14.88346 14.1486  
Newspapers/Magazine/Newsletters Objectionable PCT_COL Percent of Column Frequency 2.076726 1.366568  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 5.901713 8.003927  
Unclassified Useful PCT_COL Percent of Column Frequency 42.90626 53.4036  
Unclassified Interesting PCT_COL Percent of Column Frequency 11.68257 12.40205  
Unclassified Not interesting PCT_COL Percent of Column Frequency 14.18615 14.91692  
Unclassified Objectionable PCT_COL Percent of Column Frequency 10.2487 15.48313  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 20.97632 3.794289  
DK/RF Useful PCT_COL Percent of Column Frequency 9.895718 5.017163  
DK/RF Interesting PCT_COL Percent of Column Frequency 3.911831 2.819495  
DK/RF Not interesting PCT_COL Percent of Column Frequency 4.991422 2.323874  
DK/RF Objectionable PCT_COL Percent of Column Frequency 1.781296 0  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 79.41973 89.83947