| Table A3-75 Nonprofit Standard Mail Usefulness of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
GRA_B | GRA_I | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_I | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| In letter sized envelope | Useful | PCT_COL | Percent of Column Frequency | 38.60397 | 35.26709 | Useful | PCT_COL | Percent of Column Frequency | 42.986 | 41.62911 | |||||||||||||||||
| In letter sized envelope | Interesting | PCT_COL | Percent of Column Frequency | 17.15461 | 18.73366 | Interesting | PCT_COL | Percent of Column Frequency | 16.99277 | 17.70322 | |||||||||||||||||
| In letter sized envelope | Not interesting | PCT_COL | Percent of Column Frequency | 29.43379 | 29.94076 | Not interesting | PCT_COL | Percent of Column Frequency | 26.9076 | 26.97479 | |||||||||||||||||
| In letter sized envelope | Objectionable | PCT_COL | Percent of Column Frequency | 6.246883 | 5.345436 | Objectionable | PCT_COL | Percent of Column Frequency | 5.44306 | 4.67499 | |||||||||||||||||
| In letter sized envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.560744 | 10.71306 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 7.670574 | 9.017894 | |||||||||||||||||
| Usefulness | Letter Size Envelope | Larger Than Letter Size Envelope |
Postcard | Catalog Not In Envelope | In envelope larger than letter size (not catalog) | Useful | PCT_COL | Percent of Column Frequency | 39.10052 | 39.73605 | |||||||||||||||||
| In envelope larger than letter size (not catalog) | Interesting | PCT_COL | Percent of Column Frequency | 19.44246 | 20.10911 | ||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | In envelope larger than letter size (not catalog) | Not interesting | PCT_COL | Percent of Column Frequency | 29.41947 | 28.73041 | ||||||||||
| Useful | 35.9 | 38.6 | 35.3 | 41.6 | 39.1 | 39.7 | 44.5 | 43.9 | 51.7 | 56.6 | 57.4 | 54.9 | In envelope larger than letter size (not catalog) | Objectionable | PCT_COL | Percent of Column Frequency | 4.996864 | 6.19132 | |||||||||
| Interesting | 24.7 | 17.2 | 18.7 | 27.7 | 19.4 | 20.1 | 22.1 | 16.4 | 14.5 | 21.2 | 15.7 | 18.9 | In envelope larger than letter size (not catalog) | Don't know/No answer | PCT_COL | Percent of Column Frequency | 7.040695 | 5.233111 | |||||||||
| Not Interesting | 20.8 | 29.4 | 29.9 | 15.0 | 29.4 | 28.7 | 15.9 | 32.4 | 27.7 | 10.7 | 19.6 | 20.1 | Catalog in envelope | Useful | PCT_COL | Percent of Column Frequency | 56.10688 | 49.97119 | |||||||||
| Objectionable | 4.9 | 6.2 | 5.3 | 3.6 | 5.0 | 6.2 | 5.1 | 2.3 | 3.0 | 3.4 | 2.4 | 1.9 | Catalog in envelope | Interesting | PCT_COL | Percent of Column Frequency | 13.11617 | 17.6342 | |||||||||
| Don't know/No answer | 13.8 | 8.6 | 10.7 | 12.1 | 7.0 | 5.2 | 12.4 | 5.0 | 3.0 | 8.0 | 4.9 | 4.2 | Catalog in envelope | Not interesting | PCT_COL | Percent of Column Frequency | 25.39593 | 19.36943 | |||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Catalog in envelope | Objectionable | PCT_COL | Percent of Column Frequency | 1.380744 | 10.17433 | |||||||||
| Catalog in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 4.00028 | 2.850848 | ||||||||||||||||||||||
| Usefulness | Flyers | Newspapers/ Magazines | Total | Catalog not in envelope | Useful | PCT_COL | Percent of Column Frequency | 57.41782 | 54.9051 | ||||||||||||||||||
| Catalog not in envelope | Interesting | PCT_COL | Percent of Column Frequency | 15.74127 | 18.86246 | ||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Catalog not in envelope | Not interesting | PCT_COL | Percent of Column Frequency | 19.55328 | 20.12436 | |||||||||||||
| Useful | 56.6 | 45.0 | 46.9 | 45.9 | 60.5 | 62.5 | 43.8 | 43.0 | 41.6 | Catalog not in envelope | Objectionable | PCT_COL | Percent of Column Frequency | 2.37347 | 1.886092 | ||||||||||||
| Interesting | 18.7 | 15.8 | 16.4 | 14.1 | 16.6 | 14.0 | 22.4 | 17.0 | 17.7 | Catalog not in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 4.914168 | 4.221976 | ||||||||||||
| Not Interesting | 13.7 | 24.4 | 25.9 | 5.5 | 14.9 | 14.1 | 16.4 | 26.9 | 27.0 | Detached label card | Useful | PCT_COL | Percent of Column Frequency | 32.57669 | 16.62517 | ||||||||||||
| Objectionable | 2.7 | 8.0 | 4.4 | 2.1 | 2.1 | 1.4 | 3.8 | 5.4 | 4.7 | Detached label card | Interesting | PCT_COL | Percent of Column Frequency | 29.18288 | 31.03579 | ||||||||||||
| Don't know/No answer | 8.3 | 6.9 | 6.3 | 32.4 | 5.9 | 8.0 | 13.5 | 7.7 | 9.0 | Detached label card | Not interesting | PCT_COL | Percent of Column Frequency | 31.83205 | 52.33904 | ||||||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Detached label card | Objectionable | PCT_COL | Percent of Column Frequency | 0 | 0 | ||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Detached label card | Don't know/No answer | PCT_COL | Percent of Column Frequency | 6.408381 | 0 | |||||||||||||||||||||
| Postcard | Useful | PCT_COL | Percent of Column Frequency | 43.85835 | 51.66308 | ||||||||||||||||||||||
| Postcard | Interesting | PCT_COL | Percent of Column Frequency | 16.39933 | 14.54656 | ||||||||||||||||||||||
| Postcard | Not interesting | PCT_COL | Percent of Column Frequency | 32.43002 | 27.73393 | ||||||||||||||||||||||
| Postcard | Objectionable | PCT_COL | Percent of Column Frequency | 2.284095 | 3.031859 | ||||||||||||||||||||||
| Postcard | Don't know/No answer | PCT_COL | Percent of Column Frequency | 5.028206 | 3.024569 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Useful | PCT_COL | Percent of Column Frequency | 44.95761 | 46.94257 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Interesting | PCT_COL | Percent of Column Frequency | 15.84137 | 16.38092 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Not interesting | PCT_COL | Percent of Column Frequency | 24.37418 | 25.94271 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Objectionable | PCT_COL | Percent of Column Frequency | 7.959128 | 4.428681 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Don't know/No answer | PCT_COL | Percent of Column Frequency | 6.867714 | 6.305116 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Useful | PCT_COL | Percent of Column Frequency | 60.4913 | 62.4898 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Interesting | PCT_COL | Percent of Column Frequency | 16.64681 | 13.9911 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Not interesting | PCT_COL | Percent of Column Frequency | 14.88346 | 14.1486 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Objectionable | PCT_COL | Percent of Column Frequency | 2.076726 | 1.366568 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Don't know/No answer | PCT_COL | Percent of Column Frequency | 5.901713 | 8.003927 | ||||||||||||||||||||||
| Unclassified | Useful | PCT_COL | Percent of Column Frequency | 42.90626 | 53.4036 | ||||||||||||||||||||||
| Unclassified | Interesting | PCT_COL | Percent of Column Frequency | 11.68257 | 12.40205 | ||||||||||||||||||||||
| Unclassified | Not interesting | PCT_COL | Percent of Column Frequency | 14.18615 | 14.91692 | ||||||||||||||||||||||
| Unclassified | Objectionable | PCT_COL | Percent of Column Frequency | 10.2487 | 15.48313 | ||||||||||||||||||||||
| Unclassified | Don't know/No answer | PCT_COL | Percent of Column Frequency | 20.97632 | 3.794289 | ||||||||||||||||||||||
| DK/RF | Useful | PCT_COL | Percent of Column Frequency | 9.895718 | 5.017163 | ||||||||||||||||||||||
| DK/RF | Interesting | PCT_COL | Percent of Column Frequency | 3.911831 | 2.819495 | ||||||||||||||||||||||
| DK/RF | Not interesting | PCT_COL | Percent of Column Frequency | 4.991422 | 2.323874 | ||||||||||||||||||||||
| DK/RF | Objectionable | PCT_COL | Percent of Column Frequency | 1.781296 | 0 | ||||||||||||||||||||||
| DK/RF | Don't know/No answer | PCT_COL | Percent of Column Frequency | 79.41973 | 89.83947 | ||||||||||||||||||||||