Table A3-75 Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Treatment	Previous Customer			Organization Known			Organization Not Known			Total �
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Read by member of household	68.0	56.6	55.2	36.4	29.6	31.0	24.7	26.0	23.5	49.5	41.7	41.7
Read by more than one member of household ‚	N/A	11.0	11.7	N/A	6.3	5.1	N/A	4.7	4.5	N/A	8.4	8.5
Looked at	17.0	13.3	14.7	24.6	28.5	26.2	35.7	23.8	23.8	21.3	16.5	17.6
Discarded	4.5	10.4	10.9	20.3	30.0	32.0	29.9	40.4	43.8	10.5	17.4	19.1
Set Aside	9.0	8.5	7.0	7.6	5.4	5.4	8.5	4.1	4.2	7.6	6.5	5.8
Don't know/No answer	1.5	0.3	0.5	1.2	0.2	0.3	1.3	0.9	0.2	11.0	9.5	7.2
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
� 1987 Estimates Include pieces for which no response was given for familiarity with institution.
‚ This code was not presented in household diaries prior to 1992.
Note: Totals may not sum to 100 due to rounding.