| Table A3-74 Nonprofit Standard Mail Treatment of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
GRA_B | GRA_H | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_H | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| In letter sized envelope | Read by member of household | PCT_COL | Percent of Column Frequency | 43.05342 | 42.10107 | Read by member of household | PCT_COL | Percent of Column Frequency | 41.74096 | 42.15409 | |||||||||||||||||
| In letter sized envelope | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 5.535029 | 4.709382 | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 8.526206 | 7.213785 | |||||||||||||||||
| In letter sized envelope | Looked at | PCT_COL | Percent of Column Frequency | 19.12811 | 18.58874 | Looked at | PCT_COL | Percent of Column Frequency | 17.55086 | 16.80254 | |||||||||||||||||
| In letter sized envelope | Discarded | PCT_COL | Percent of Column Frequency | 19.13263 | 19.50083 | Discarded | PCT_COL | Percent of Column Frequency | 19.1439 | 18.76315 | |||||||||||||||||
| In letter sized envelope | Set aside | PCT_COL | Percent of Column Frequency | 5.126963 | 4.980717 | Set aside | PCT_COL | Percent of Column Frequency | 5.820566 | 6.536698 | |||||||||||||||||
| Treatment | Letter Size Envelope | Larger Than Letter Size Envelope |
Postcard | Catalog Not in Envelope |
In letter sized envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.023843 | 10.11926 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 7.217502 | 8.529737 | ||||||||||||
| In envelope larger than letter size (not catalog) | Read by member of household | PCT_COL | Percent of Column Frequency | 41.3291 | 45.24117 | ||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | In envelope larger than letter size (not catalog) | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 6.296837 | 5.480324 | ||||||||||
| Read by member of household | 48.9 | 43.1 | 42.1 | 49.1 | 41.3 | 45.2 | 61.1 | 47.2 | 55.9 | 43.2 | 38.1 | 38.3 | In envelope larger than letter size (not catalog) | Looked at | PCT_COL | Percent of Column Frequency | 20.37425 | 17.50257 | |||||||||
| Read by more than one member of household 1 | N/A | 5.5 | 4.7 | N/A | 6.3 | 5.5 | N/A | 11.5 | 11.8 | N/A | 11.0 | 13.5 | In envelope larger than letter size (not catalog) | Discarded | PCT_COL | Percent of Column Frequency | 19.75902 | 19.15376 | |||||||||
| Looked at | 22.8 | 19.1 | 18.6 | 23.1 | 20.4 | 17.5 | 12.7 | 16.5 | 11.2 | 24.9 | 14.1 | 12.4 | In envelope larger than letter size (not catalog) | Set aside | PCT_COL | Percent of Column Frequency | 5.72295 | 7.798757 | |||||||||
| Discarded | 11.2 | 19.1 | 19.5 | 9.6 | 19.8 | 19.2 | 13.2 | 18.4 | 15.3 | 10.9 | 20.3 | 19.8 | In envelope larger than letter size (not catalog) | Don't know/No answer | PCT_COL | Percent of Column Frequency | 6.517844 | 4.823415 | |||||||||
| Set Aside | 6.6 | 5.1 | 5.0 | 9.0 | 5.7 | 7.8 | 2.1 | 1.7 | 3.1 | 14.4 | 11.7 | 11.7 | Catalog in envelope | Read by member of household | PCT_COL | Percent of Column Frequency | 32.42378 | 31.66218 | |||||||||
| Don't know/No answer | 10.5 | 8.0 | 10.1 | 9.3 | 6.5 | 4.8 | 10.9 | 4.8 | 2.6 | 6.5 | 4.8 | 4.2 | Catalog in envelope | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 16.92432 | 20.49903 | |||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Catalog in envelope | Looked at | PCT_COL | Percent of Column Frequency | 14.95085 | 9.567602 | |||||||||
| Catalog in envelope | Discarded | PCT_COL | Percent of Column Frequency | 24.01194 | 22.95544 | ||||||||||||||||||||||
| Treatment | Flyers | Newspapers/ Magazines | Total | Catalog in envelope | Set aside | PCT_COL | Percent of Column Frequency | 9.392549 | 13.34107 | ||||||||||||||||||
| Catalog in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 2.296566 | 1.974685 | ||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Catalog not in envelope | Read by member of household | PCT_COL | Percent of Column Frequency | 38.11057 | 38.30671 | |||||||||||||
| Read by member of household | 54.2 | 38.9 | 42.2 | 38.5 | 39.8 | 38.6 | 49.5 | 41.7 | 42.2 | Catalog not in envelope | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 11.0243 | 13.52204 | ||||||||||||
| Read by more than one member of household 1 | N/A | 11.1 | 9.4 | N/A | 17.1 | 14.0 | N/A | 8.5 | 7.2 | Catalog not in envelope | Looked at | PCT_COL | Percent of Column Frequency | 14.14231 | 12.35969 | ||||||||||||
| Looked at | 21.1 | 16.3 | 17.1 | 11.1 | 11.3 | 10.3 | 21.3 | 17.6 | 16.8 | Catalog not in envelope | Discarded | PCT_COL | Percent of Column Frequency | 20.25685 | 19.84953 | ||||||||||||
| Discarded | 11.2 | 22.3 | 20.2 | 5.9 | 13.5 | 12.7 | 10.5 | 19.1 | 18.8 | Catalog not in envelope | Set aside | PCT_COL | Percent of Column Frequency | 11.70899 | 11.74005 | ||||||||||||
| Set Aside | 6.8 | 5.0 | 5.3 | 13.4 | 12.6 | 16.8 | 7.6 | 5.8 | 6.5 | Catalog not in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 4.756987 | 4.221976 | ||||||||||||
| Don't know/No answer | 6.7 | 6.4 | 5.9 | 31.2 | 5.7 | 7.7 | 11.0 | 7.2 | 8.5 | Detached label card | Read by member of household | PCT_COL | Percent of Column Frequency | 59.32799 | 35.81936 | ||||||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Detached label card | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 0 | 9.428786 | ||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Detached label card | Looked at | PCT_COL | Percent of Column Frequency | 14.39263 | 16.82806 | |||||||||||||||||||||
| Detached label card | Discarded | PCT_COL | Percent of Column Frequency | 19.871 | 37.9238 | ||||||||||||||||||||||
| Detached label card | Set aside | PCT_COL | Percent of Column Frequency | 0 | 0 | ||||||||||||||||||||||
| Detached label card | Don't know/No answer | PCT_COL | Percent of Column Frequency | 6.408381 | 0 | ||||||||||||||||||||||
| Postcard | Read by member of household | PCT_COL | Percent of Column Frequency | 47.16154 | 55.94365 | ||||||||||||||||||||||
| Postcard | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 11.48538 | 11.82356 | ||||||||||||||||||||||
| Postcard | Looked at | PCT_COL | Percent of Column Frequency | 16.47466 | 11.2462 | ||||||||||||||||||||||
| Postcard | Discarded | PCT_COL | Percent of Column Frequency | 18.40734 | 15.32087 | ||||||||||||||||||||||
| Postcard | Set aside | PCT_COL | Percent of Column Frequency | 1.711812 | 3.080106 | ||||||||||||||||||||||
| Postcard | Don't know/No answer | PCT_COL | Percent of Column Frequency | 4.759262 | 2.585619 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Read by member of household | PCT_COL | Percent of Column Frequency | 38.86349 | 42.1776 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 11.14305 | 9.405384 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Looked at | PCT_COL | Percent of Column Frequency | 16.30384 | 17.05039 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Discarded | PCT_COL | Percent of Column Frequency | 22.32957 | 20.17715 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Set aside | PCT_COL | Percent of Column Frequency | 5.008824 | 5.302897 | ||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Don't know/No answer | PCT_COL | Percent of Column Frequency | 6.351234 | 5.886579 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Read by member of household | PCT_COL | Percent of Column Frequency | 39.81722 | 38.56953 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 17.09905 | 13.95451 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Looked at | PCT_COL | Percent of Column Frequency | 11.32876 | 10.25147 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Discarded | PCT_COL | Percent of Column Frequency | 13.47832 | 12.65731 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Set aside | PCT_COL | Percent of Column Frequency | 12.5806 | 16.81787 | ||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Don't know/No answer | PCT_COL | Percent of Column Frequency | 5.696053 | 7.749306 | ||||||||||||||||||||||
| Unclassified | Read by member of household | PCT_COL | Percent of Column Frequency | 29.62379 | 45.26569 | ||||||||||||||||||||||
| Unclassified | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 7.90219 | 25.01815 | ||||||||||||||||||||||
| Unclassified | Looked at | PCT_COL | Percent of Column Frequency | 18.1999 | 11.53741 | ||||||||||||||||||||||
| Unclassified | Discarded | PCT_COL | Percent of Column Frequency | 7.273225 | 7.608563 | ||||||||||||||||||||||
| Unclassified | Set aside | PCT_COL | Percent of Column Frequency | 13.58747 | 10.57019 | ||||||||||||||||||||||
| Unclassified | Don't know/No answer | PCT_COL | Percent of Column Frequency | 23.41343 | 0 | ||||||||||||||||||||||
| DK/RF | Read by member of household | PCT_COL | Percent of Column Frequency | 6.544709 | 3.011194 | ||||||||||||||||||||||
| DK/RF | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 2.994786 | 1.27186 | ||||||||||||||||||||||
| DK/RF | Looked at | PCT_COL | Percent of Column Frequency | 6.840825 | 2.912832 | ||||||||||||||||||||||
| DK/RF | Discarded | PCT_COL | Percent of Column Frequency | 3.843723 | 1.208061 | ||||||||||||||||||||||
| DK/RF | Set aside | PCT_COL | Percent of Column Frequency | 0 | 1.756585 | ||||||||||||||||||||||
| DK/RF | Don't know/No answer | PCT_COL | Percent of Column Frequency | 79.77596 | 89.83947 | ||||||||||||||||||||||