Table A3-74
Percent of Nonprofit Standard Mail Containing a Request for
 Donations by Age of Head of Household
Postal Fiscal Years 1987, 2006 and 2007
(Recruitment and Diary Data)
Age Cohort Percent Pieces Per Household
Per Week
1987 2006 2007 1987 2006 2007
18 - 24 41.6 31.0 14.2 0.2 0.4 0.1
25 - 34 28.6 40.0 29.1 0.3 0.5 0.3
35 - 44 27.5 39.1 32.8 0.5 0.7 0.6
45 - 54 33.7 40.5 36.4 0.8 1.0 0.9
55 - 64 34.4 47.3 47.8 0.9 1.3 1.2
65 - 69 39.3 50.6 49.9 1.1 1.8 1.5
70 - 74 40.7 53.6 53.6 1.1 2.0 1.8
75+ 55.8 2.4
  Fluctuations may be due to small sample sizes.