Table A3-74
Nonprofit Standard Mail Treatment of Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 GRA_B GRA_H _NAME_ _LABEL_ COL1 COL2 GRA_H _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Read by member of household PCT_COL Percent of Column Frequency 43.05342 42.10107 Read by member of household PCT_COL Percent of Column Frequency 41.74096 42.15409
In letter sized envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 5.535029 4.709382 Read by more than one member of household 1 PCT_COL Percent of Column Frequency 8.526206 7.213785
In letter sized envelope Looked at PCT_COL Percent of Column Frequency 19.12811 18.58874 Looked at PCT_COL Percent of Column Frequency 17.55086 16.80254
In letter sized envelope Discarded PCT_COL Percent of Column Frequency 19.13263 19.50083 Discarded PCT_COL Percent of Column Frequency 19.1439 18.76315
In letter sized envelope Set aside PCT_COL Percent of Column Frequency 5.126963 4.980717 Set aside PCT_COL Percent of Column Frequency 5.820566 6.536698
Treatment Letter Size Envelope Larger Than
Letter Size Envelope		 Postcard Catalog
Not in Envelope		 In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 8.023843 10.11926 Don't know/No answer PCT_COL Percent of Column Frequency 7.217502 8.529737
In envelope larger than letter size (not catalog) Read by member of household PCT_COL Percent of Column Frequency 41.3291 45.24117  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) Read by more than one member of household 1 PCT_COL Percent of Column Frequency 6.296837 5.480324  
Read by member of household 48.9 43.1 42.1 49.1 41.3 45.2 61.1 47.2 55.9 43.2 38.1 38.3 In envelope larger than letter size (not catalog) Looked at PCT_COL Percent of Column Frequency 20.37425 17.50257  
Read by more than one member of household 1 N/A 5.5 4.7 N/A 6.3 5.5 N/A 11.5 11.8 N/A 11.0 13.5 In envelope larger than letter size (not catalog) Discarded PCT_COL Percent of Column Frequency 19.75902 19.15376  
Looked at 22.8 19.1 18.6 23.1 20.4 17.5 12.7 16.5 11.2 24.9 14.1 12.4 In envelope larger than letter size (not catalog) Set aside PCT_COL Percent of Column Frequency 5.72295 7.798757  
Discarded 11.2 19.1 19.5 9.6 19.8 19.2 13.2 18.4 15.3 10.9 20.3 19.8 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 6.517844 4.823415  
Set Aside 6.6 5.1 5.0 9.0 5.7 7.8 2.1 1.7 3.1 14.4 11.7 11.7 Catalog in envelope Read by member of household PCT_COL Percent of Column Frequency 32.42378 31.66218  
Don't know/No answer 10.5 8.0 10.1 9.3 6.5 4.8 10.9 4.8 2.6 6.5 4.8 4.2 Catalog in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 16.92432 20.49903  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Looked at PCT_COL Percent of Column Frequency 14.95085 9.567602  
Catalog in envelope Discarded PCT_COL Percent of Column Frequency 24.01194 22.95544  
Treatment Flyers Newspapers/ Magazines Total Catalog in envelope Set aside PCT_COL Percent of Column Frequency 9.392549 13.34107  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 2.296566 1.974685  
1987 2007 2008 1987 2007 2008 1987 2007 2008 Catalog not in envelope Read by member of household PCT_COL Percent of Column Frequency 38.11057 38.30671  
Read by member of household 54.2 38.9 42.2 38.5 39.8 38.6 49.5 41.7 42.2 Catalog not in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 11.0243 13.52204  
Read by more than one member of household 1 N/A 11.1 9.4 N/A 17.1 14.0 N/A 8.5 7.2 Catalog not in envelope Looked at PCT_COL Percent of Column Frequency 14.14231 12.35969  
Looked at 21.1 16.3 17.1 11.1 11.3 10.3 21.3 17.6 16.8 Catalog not in envelope Discarded PCT_COL Percent of Column Frequency 20.25685 19.84953  
Discarded 11.2 22.3 20.2 5.9 13.5 12.7 10.5 19.1 18.8 Catalog not in envelope Set aside PCT_COL Percent of Column Frequency 11.70899 11.74005  
Set Aside 6.8 5.0 5.3 13.4 12.6 16.8 7.6 5.8 6.5 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 4.756987 4.221976  
Don't know/No answer 6.7 6.4 5.9 31.2 5.7 7.7 11.0 7.2 8.5 Detached label card Read by member of household PCT_COL Percent of Column Frequency 59.32799 35.81936  
  Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Read by more than one member of household 1 PCT_COL Percent of Column Frequency 0 9.428786  
Note: Totals may not sum to 100 due to rounding. Detached label card Looked at PCT_COL Percent of Column Frequency 14.39263 16.82806  
Detached label card Discarded PCT_COL Percent of Column Frequency 19.871 37.9238  
Detached label card Set aside PCT_COL Percent of Column Frequency 0 0  
Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 6.408381 0  
Postcard Read by member of household PCT_COL Percent of Column Frequency 47.16154 55.94365  
Postcard Read by more than one member of household 1 PCT_COL Percent of Column Frequency 11.48538 11.82356  
Postcard Looked at PCT_COL Percent of Column Frequency 16.47466 11.2462  
Postcard Discarded PCT_COL Percent of Column Frequency 18.40734 15.32087  
Postcard Set aside PCT_COL Percent of Column Frequency 1.711812 3.080106  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 4.759262 2.585619  
Addressed flyer/circulars/folded piece Read by member of household PCT_COL Percent of Column Frequency 38.86349 42.1776  
Addressed flyer/circulars/folded piece Read by more than one member of household 1 PCT_COL Percent of Column Frequency 11.14305 9.405384  
Addressed flyer/circulars/folded piece Looked at PCT_COL Percent of Column Frequency 16.30384 17.05039  
Addressed flyer/circulars/folded piece Discarded PCT_COL Percent of Column Frequency 22.32957 20.17715  
Addressed flyer/circulars/folded piece Set aside PCT_COL Percent of Column Frequency 5.008824 5.302897  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 6.351234 5.886579  
Newspapers/Magazine/Newsletters Read by member of household PCT_COL Percent of Column Frequency 39.81722 38.56953  
Newspapers/Magazine/Newsletters Read by more than one member of household 1 PCT_COL Percent of Column Frequency 17.09905 13.95451  
Newspapers/Magazine/Newsletters Looked at PCT_COL Percent of Column Frequency 11.32876 10.25147  
Newspapers/Magazine/Newsletters Discarded PCT_COL Percent of Column Frequency 13.47832 12.65731  
Newspapers/Magazine/Newsletters Set aside PCT_COL Percent of Column Frequency 12.5806 16.81787  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 5.696053 7.749306  
Unclassified Read by member of household PCT_COL Percent of Column Frequency 29.62379 45.26569  
Unclassified Read by more than one member of household 1 PCT_COL Percent of Column Frequency 7.90219 25.01815  
Unclassified Looked at PCT_COL Percent of Column Frequency 18.1999 11.53741  
Unclassified Discarded PCT_COL Percent of Column Frequency 7.273225 7.608563  
Unclassified Set aside PCT_COL Percent of Column Frequency 13.58747 10.57019  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 23.41343 0  
DK/RF Read by member of household PCT_COL Percent of Column Frequency 6.544709 3.011194  
DK/RF Read by more than one member of household 1 PCT_COL Percent of Column Frequency 2.994786 1.27186  
DK/RF Looked at PCT_COL Percent of Column Frequency 6.840825 2.912832  
DK/RF Discarded PCT_COL Percent of Column Frequency 3.843723 1.208061  
DK/RF Set aside PCT_COL Percent of Column Frequency 0 1.756585  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 79.77596 89.83947