Table A3-73 Nonprofit Standard Mail Response to Advertising by Familiarity With Organization1 (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															GRA_F	GRA_K	_NAME_	_LABEL_	COL1	COL2			GRA_K	_NAME_	_LABEL_	COL1	COL2			GRA_F	_NAME_	_LABEL_	COL1	COL2
																	PCT_COL	Percent of Column Frequency						PCT_COL	Percent of Column Frequency						COUNT	Frequency Count	0.033076	0.031266
																Yes	PCT_COL	Percent of Column Frequency					Yes	PCT_COL	Percent of Column Frequency	13.57809	14.56578			Previous customer	COUNT	Frequency Count	1.245576	1.274117
																No	PCT_COL	Percent of Column Frequency					No	PCT_COL	Percent of Column Frequency	58.999	60.58186			Organization known	COUNT	Frequency Count	0.498308	0.47697
																Maybe	PCT_COL	Percent of Column Frequency					Maybe	PCT_COL	Percent of Column Frequency	17.4774	16.68665			Organization unknown	COUNT	Frequency Count	0.27298	0.237839
																No answer	PCT_COL	Percent of Column Frequency					No answer	PCT_COL	Percent of Column Frequency	9.945509	8.165703			Don't know/No answer	COUNT	Frequency Count	0.194831	0.223582
Response	Previous Customer			Organization Known			Organization Not Known			Total 2					Previous customer		PCT_COL	Percent of Column Frequency
															Previous customer	Yes	PCT_COL	Percent of Column Frequency	21.12384	22.44256
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008			Previous customer	No	PCT_COL	Percent of Column Frequency	50.11924	51.62733
Yes	28.0	21.1	22.4	6.8	3.1	3.3	5.2	3.4	2.9	18.0	13.6	14.6			Previous customer	Maybe	PCT_COL	Percent of Column Frequency	22.47484	22.4471
No	43.3	50.1	51.6	74.0	76.5	80.1	76.8	80.9	86.0	55.2	59.0	60.6			Previous customer	No answer	PCT_COL	Percent of Column Frequency	6.282072	3.48301
Maybe	20.9	22.5	22.4	10.6	13.0	11.6	9.4	9.5	5.5	16.5	17.5	16.7			Organization known		PCT_COL	Percent of Column Frequency
No Answer	7.8	6.3	3.5	8.7	7.5	5.0	8.5	6.3	5.6	10.4	9.9	8.2			Organization known	Yes	PCT_COL	Percent of Column Frequency	3.128396	3.298805
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Organization known	No	PCT_COL	Percent of Column Frequency	76.46277	80.07664
Pieces Per Household Per Week	0.6	1.2	1.3	0.3	0.5	0.5	0.2	0.3	0.2	1.1	2.0	2.0			Organization known	Maybe	PCT_COL	Percent of Column Frequency	12.95649	11.64267
1 Restricted to Advertisements or Request for Donation from One Organization Only															Organization known	No answer	PCT_COL	Percent of Column Frequency	7.452343	4.981891
2 1987 Estimates Include pieces for which no response was given for familiarity with institution.															Organization unknown		PCT_COL	Percent of Column Frequency
Note: Totals may not sum to 100 due to rounding.															Organization unknown	Yes	PCT_COL	Percent of Column Frequency	3.354663	2.933143
															Organization unknown	No	PCT_COL	Percent of Column Frequency	80.90364	85.97867
															Organization unknown	Maybe	PCT_COL	Percent of Column Frequency	9.46412	5.470509
															Organization unknown	No answer	PCT_COL	Percent of Column Frequency	6.277574	5.61768
															Don't know/No answer		PCT_COL	Percent of Column Frequency
															Don't know/No answer	Yes	PCT_COL	Percent of Column Frequency	5.235802	5.735171
															Don't know/No answer	No	PCT_COL	Percent of Column Frequency	26.67636	24.10953
															Don't know/No answer	Maybe	PCT_COL	Percent of Column Frequency	6.889868	4.340672
															Don't know/No answer	No answer	PCT_COL	Percent of Column Frequency	61.19797	65.81463