| Table A3-73 Nonprofit Standard Mail Response to Advertising by Familiarity With Organization1 (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
GRA_F | GRA_K | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_K | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_F | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||||
| PCT_COL | Percent of Column Frequency | PCT_COL | Percent of Column Frequency | COUNT | Frequency Count | 0.033076 | 0.031266 | |||||||||||||||||||||||||||
| Yes | PCT_COL | Percent of Column Frequency | Yes | PCT_COL | Percent of Column Frequency | 13.57809 | 14.56578 | Previous customer | COUNT | Frequency Count | 1.245576 | 1.274117 | ||||||||||||||||||||||
| No | PCT_COL | Percent of Column Frequency | No | PCT_COL | Percent of Column Frequency | 58.999 | 60.58186 | Organization known | COUNT | Frequency Count | 0.498308 | 0.47697 | ||||||||||||||||||||||
| Maybe | PCT_COL | Percent of Column Frequency | Maybe | PCT_COL | Percent of Column Frequency | 17.4774 | 16.68665 | Organization unknown | COUNT | Frequency Count | 0.27298 | 0.237839 | ||||||||||||||||||||||
| No answer | PCT_COL | Percent of Column Frequency | No answer | PCT_COL | Percent of Column Frequency | 9.945509 | 8.165703 | Don't know/No answer | COUNT | Frequency Count | 0.194831 | 0.223582 | ||||||||||||||||||||||
| Response | Previous Customer | Organization Known | Organization Not Known | Total 2 | Previous customer | PCT_COL | Percent of Column Frequency | |||||||||||||||||||||||||||
| Previous customer | Yes | PCT_COL | Percent of Column Frequency | 21.12384 | 22.44256 | |||||||||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Previous customer | No | PCT_COL | Percent of Column Frequency | 50.11924 | 51.62733 | |||||||||||||||||
| Yes | 28.0 | 21.1 | 22.4 | 6.8 | 3.1 | 3.3 | 5.2 | 3.4 | 2.9 | 18.0 | 13.6 | 14.6 | Previous customer | Maybe | PCT_COL | Percent of Column Frequency | 22.47484 | 22.4471 | ||||||||||||||||
| No | 43.3 | 50.1 | 51.6 | 74.0 | 76.5 | 80.1 | 76.8 | 80.9 | 86.0 | 55.2 | 59.0 | 60.6 | Previous customer | No answer | PCT_COL | Percent of Column Frequency | 6.282072 | 3.48301 | ||||||||||||||||
| Maybe | 20.9 | 22.5 | 22.4 | 10.6 | 13.0 | 11.6 | 9.4 | 9.5 | 5.5 | 16.5 | 17.5 | 16.7 | Organization known | PCT_COL | Percent of Column Frequency | |||||||||||||||||||
| No Answer | 7.8 | 6.3 | 3.5 | 8.7 | 7.5 | 5.0 | 8.5 | 6.3 | 5.6 | 10.4 | 9.9 | 8.2 | Organization known | Yes | PCT_COL | Percent of Column Frequency | 3.128396 | 3.298805 | ||||||||||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Organization known | No | PCT_COL | Percent of Column Frequency | 76.46277 | 80.07664 | ||||||||||||||||
| Pieces Per Household Per Week | 0.6 | 1.2 | 1.3 | 0.3 | 0.5 | 0.5 | 0.2 | 0.3 | 0.2 | 1.1 | 2.0 | 2.0 | Organization known | Maybe | PCT_COL | Percent of Column Frequency | 12.95649 | 11.64267 | ||||||||||||||||
| 1 Restricted to Advertisements or Request for Donation from One Organization Only | Organization known | No answer | PCT_COL | Percent of Column Frequency | 7.452343 | 4.981891 | ||||||||||||||||||||||||||||
| 2 1987 Estimates Include pieces for which no response was given for familiarity with institution. | Organization unknown | PCT_COL | Percent of Column Frequency | |||||||||||||||||||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Organization unknown | Yes | PCT_COL | Percent of Column Frequency | 3.354663 | 2.933143 | ||||||||||||||||||||||||||||
| Organization unknown | No | PCT_COL | Percent of Column Frequency | 80.90364 | 85.97867 | |||||||||||||||||||||||||||||
| Organization unknown | Maybe | PCT_COL | Percent of Column Frequency | 9.46412 | 5.470509 | |||||||||||||||||||||||||||||
| Organization unknown | No answer | PCT_COL | Percent of Column Frequency | 6.277574 | 5.61768 | |||||||||||||||||||||||||||||
| Don't know/No answer | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||||||||||
| Don't know/No answer | Yes | PCT_COL | Percent of Column Frequency | 5.235802 | 5.735171 | |||||||||||||||||||||||||||||
| Don't know/No answer | No | PCT_COL | Percent of Column Frequency | 26.67636 | 24.10953 | |||||||||||||||||||||||||||||
| Don't know/No answer | Maybe | PCT_COL | Percent of Column Frequency | 6.889868 | 4.340672 | |||||||||||||||||||||||||||||
| Don't know/No answer | No answer | PCT_COL | Percent of Column Frequency | 61.19797 | 65.81463 | |||||||||||||||||||||||||||||