| Table A3-72 Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
GRA_F | GRA_H | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_H | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| Read by member of household | PCT_COL | Percent of Column Frequency | Read by member of household | PCT_COL | Percent of Column Frequency | 41.74096 | 42.15409 | ||||||||||||||||||||
| Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 8.526206 | 7.213785 | ||||||||||||||||||||
| Looked at | PCT_COL | Percent of Column Frequency | Looked at | PCT_COL | Percent of Column Frequency | 17.55086 | 16.80254 | ||||||||||||||||||||
| Discarded | PCT_COL | Percent of Column Frequency | Discarded | PCT_COL | Percent of Column Frequency | 19.1439 | 18.76315 | ||||||||||||||||||||
| Set aside | PCT_COL | Percent of Column Frequency | Set aside | PCT_COL | Percent of Column Frequency | 5.820566 | 6.536698 | ||||||||||||||||||||
| Treatment | Previous Customer | Organization Known | Organization Not Known | Total 1 | Don't know/No answer | PCT_COL | Percent of Column Frequency | Don't know/No answer | PCT_COL | Percent of Column Frequency | 7.217502 | 8.529737 | |||||||||||||||
| Previous customer | Read by member of household | PCT_COL | Percent of Column Frequency | 55.19754 | 56.40452 | ||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Previous customer | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 11.69985 | 9.994276 | ||||||||||
| Read by member of household | 68.0 | 55.2 | 56.4 | 36.4 | 31.0 | 29.5 | 24.7 | 23.5 | 22.4 | 49.5 | 41.7 | 42.2 | Previous customer | Looked at | PCT_COL | Percent of Column Frequency | 14.69031 | 14.34063 | |||||||||
| Read by more than one member of household 1 | N/A | 11.7 | 10.0 | N/A | 5.1 | 4.8 | N/A | 4.5 | 2.4 | N/A | 8.5 | 7.2 | Previous customer | Discarded | PCT_COL | Percent of Column Frequency | 10.94958 | 11.04591 | |||||||||
| Looked at | 17.0 | 14.7 | 14.3 | 24.6 | 26.2 | 26.9 | 35.7 | 23.8 | 24.1 | 21.3 | 17.6 | 16.8 | Previous customer | Set aside | PCT_COL | Percent of Column Frequency | 7.009041 | 7.960385 | |||||||||
| Discarded | 4.5 | 10.9 | 11.0 | 20.3 | 32.0 | 32.3 | 29.9 | 43.8 | 47.1 | 10.5 | 19.1 | 18.8 | Previous customer | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.453679 | 0.254279 | |||||||||
| Set Aside | 9.0 | 7.0 | 8.0 | 7.6 | 5.4 | 6.2 | 8.5 | 4.2 | 3.9 | 7.6 | 5.8 | 6.5 | Organization known | Read by member of household | PCT_COL | Percent of Column Frequency | 30.97498 | 29.54174 | |||||||||
| Don't know/No answer | 1.5 | 0.5 | 0.3 | 1.2 | 0.3 | 0.2 | 1.3 | 0.2 | 0.2 | 11.0 | 7.2 | 8.5 | Organization known | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 5.066325 | 4.774581 | |||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Organization known | Looked at | PCT_COL | Percent of Column Frequency | 26.23336 | 26.91914 | |||||||||
| 1 1987 Estimates Include pieces for which no response was given for familiarity with institution. | Organization known | Discarded | PCT_COL | Percent of Column Frequency | 32.02151 | 32.34562 | |||||||||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | Organization known | Set aside | PCT_COL | Percent of Column Frequency | 5.395031 | 6.237227 | |||||||||||||||||||||
| Organization known | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.308788 | 0.181696 | ||||||||||||||||||||||
| Organization unknown | Read by member of household | PCT_COL | Percent of Column Frequency | 23.51956 | 22.35467 | ||||||||||||||||||||||
| Organization unknown | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 4.477926 | 2.379369 | ||||||||||||||||||||||
| Organization unknown | Looked at | PCT_COL | Percent of Column Frequency | 23.84439 | 24.05319 | ||||||||||||||||||||||
| Organization unknown | Discarded | PCT_COL | Percent of Column Frequency | 43.79471 | 47.0818 | ||||||||||||||||||||||
| Organization unknown | Set aside | PCT_COL | Percent of Column Frequency | 4.157663 | 3.944439 | ||||||||||||||||||||||
| Organization unknown | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.205745 | 0.186533 | ||||||||||||||||||||||
| Don't know/No answer | Read by member of household | PCT_COL | Percent of Column Frequency | 11.60418 | 11.5381 | ||||||||||||||||||||||
| Don't know/No answer | Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 2.8821 | 1.625035 | ||||||||||||||||||||||
| Don't know/No answer | Looked at | PCT_COL | Percent of Column Frequency | 6.061128 | 3.209312 | ||||||||||||||||||||||
| Don't know/No answer | Discarded | PCT_COL | Percent of Column Frequency | 5.122853 | 4.435438 | ||||||||||||||||||||||
| Don't know/No answer | Set aside | PCT_COL | Percent of Column Frequency | 1.809281 | 1.883263 | ||||||||||||||||||||||
| Don't know/No answer | Don't know/No answer | PCT_COL | Percent of Column Frequency | 72.52046 | 77.30886 | ||||||||||||||||||||||