Table A3-72
Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 GRA_F GRA_H _NAME_ _LABEL_ COL1 COL2 GRA_H _NAME_ _LABEL_ COL1 COL2
  Read by member of household PCT_COL Percent of Column Frequency   Read by member of household PCT_COL Percent of Column Frequency 41.74096 42.15409
  Read by more than one member of household 1 PCT_COL Percent of Column Frequency   Read by more than one member of household 1 PCT_COL Percent of Column Frequency 8.526206 7.213785
  Looked at PCT_COL Percent of Column Frequency   Looked at PCT_COL Percent of Column Frequency 17.55086 16.80254
  Discarded PCT_COL Percent of Column Frequency   Discarded PCT_COL Percent of Column Frequency 19.1439 18.76315
  Set aside PCT_COL Percent of Column Frequency   Set aside PCT_COL Percent of Column Frequency 5.820566 6.536698
Treatment Previous Customer Organization Known Organization Not Known Total 1   Don't know/No answer PCT_COL Percent of Column Frequency   Don't know/No answer PCT_COL Percent of Column Frequency 7.217502 8.529737
Previous customer Read by member of household PCT_COL Percent of Column Frequency 55.19754 56.40452  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Previous customer Read by more than one member of household 1 PCT_COL Percent of Column Frequency 11.69985 9.994276  
Read by member of household 68.0 55.2 56.4 36.4 31.0 29.5 24.7 23.5 22.4 49.5 41.7 42.2 Previous customer Looked at PCT_COL Percent of Column Frequency 14.69031 14.34063  
Read by more than one member of household 1 N/A 11.7 10.0 N/A 5.1 4.8 N/A 4.5 2.4 N/A 8.5 7.2 Previous customer Discarded PCT_COL Percent of Column Frequency 10.94958 11.04591  
Looked at 17.0 14.7 14.3 24.6 26.2 26.9 35.7 23.8 24.1 21.3 17.6 16.8 Previous customer Set aside PCT_COL Percent of Column Frequency 7.009041 7.960385  
Discarded 4.5 10.9 11.0 20.3 32.0 32.3 29.9 43.8 47.1 10.5 19.1 18.8 Previous customer Don't know/No answer PCT_COL Percent of Column Frequency 0.453679 0.254279  
Set Aside 9.0 7.0 8.0 7.6 5.4 6.2 8.5 4.2 3.9 7.6 5.8 6.5 Organization known Read by member of household PCT_COL Percent of Column Frequency 30.97498 29.54174  
Don't know/No answer 1.5 0.5 0.3 1.2 0.3 0.2 1.3 0.2 0.2 11.0 7.2 8.5 Organization known Read by more than one member of household 1 PCT_COL Percent of Column Frequency 5.066325 4.774581  
  Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Organization known Looked at PCT_COL Percent of Column Frequency 26.23336 26.91914  
1 1987 Estimates Include pieces for which no response was given for familiarity with institution.  Organization known Discarded PCT_COL Percent of Column Frequency 32.02151 32.34562  
Note: Totals may not sum to 100 due to rounding. Organization known Set aside PCT_COL Percent of Column Frequency 5.395031 6.237227  
Organization known Don't know/No answer PCT_COL Percent of Column Frequency 0.308788 0.181696  
Organization unknown Read by member of household PCT_COL Percent of Column Frequency 23.51956 22.35467  
Organization unknown Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.477926 2.379369  
Organization unknown Looked at PCT_COL Percent of Column Frequency 23.84439 24.05319  
Organization unknown Discarded PCT_COL Percent of Column Frequency 43.79471 47.0818  
Organization unknown Set aside PCT_COL Percent of Column Frequency 4.157663 3.944439  
Organization unknown Don't know/No answer PCT_COL Percent of Column Frequency 0.205745 0.186533  
Don't know/No answer Read by member of household PCT_COL Percent of Column Frequency 11.60418 11.5381  
Don't know/No answer Read by more than one member of household 1 PCT_COL Percent of Column Frequency 2.8821 1.625035  
Don't know/No answer Looked at PCT_COL Percent of Column Frequency 6.061128 3.209312  
Don't know/No answer Discarded PCT_COL Percent of Column Frequency 5.122853 4.435438  
Don't know/No answer Set aside PCT_COL Percent of Column Frequency 1.809281 1.883263  
Don't know/No answer Don't know/No answer PCT_COL Percent of Column Frequency 72.52046 77.30886