| Table A3-71 Percent of Nonprofit Standard Mail Containing a Request for Donations by Age of Head of Household Postal Fiscal Years 1987, 2007 and 2008 (Recruitment and Diary Data) |
GRA_J | AGEHEAD2 | _NAME_ | _LABEL_ | COL1 | COL2 | AGEHEAD2 | _NAME_ | COL1 | COL2 | ||||||||||||
| Advertising | 18-24 | PCT_ROW | Percent of Row Frequency | 31.41136 | 39.35961 | 18-24 | MEAN | 0.13291 | 0.254898 | |||||||||||||
| Advertising | 25-34 | PCT_ROW | Percent of Row Frequency | 29.74207 | 29.69268 | 25-34 | MEAN | 0.325289 | 0.47118 | |||||||||||||
| Advertising | 35-44 | PCT_ROW | Percent of Row Frequency | 30.67863 | 34.0796 | 35-44 | MEAN | 0.576614 | 0.62864 | |||||||||||||
| Advertising | 45-54 | PCT_ROW | Percent of Row Frequency | 28.93319 | 32.76276 | 45-54 | MEAN | 0.850506 | 0.933132 | |||||||||||||
| Advertising | 55-64 | PCT_ROW | Percent of Row Frequency | 25.45095 | 26.4568 | 55-64 | MEAN | 1.196395 | 1.400429 | |||||||||||||
| Age Cohort | Percent | Pieces Per Household Per Week |
Advertising | 65-69 | PCT_ROW | Percent of Row Frequency | 27.39976 | 24.43154 | 65-69 | MEAN | 1.529062 | 1.68298 | ||||||||||
| Advertising | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 21.16803 | 20.87053 | 70-74 (70+) | MEAN | 1.777921 | 1.830039 | |||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Advertising | 75+ | PCT_ROW | Percent of Row Frequency | 19.33406 | 19.26941 | 75+ | MEAN | 2.355471 | 2.433681 | |||||||
| 18 - 24 | 41.6 | 14.2 | 37.2 | 0.2 | 0.1 | 0.3 | 18-24 | Advertising | DK/RF | PCT_ROW | Percent of Row Frequency | 18.59932 | 32.75588 | DK/RF | MEAN | 0.514789 | 0.995367 | |||||
| 25 - 34 | 28.6 | 29.1 | 38.8 | 0.3 | 0.3 | 0.5 | 25-34 | Solicitation for funds | 18-24 | PCT_ROW | Percent of Row Frequency | 14.1855 | 37.16104 | |||||||||
| 35 - 44 | 27.5 | 32.8 | 39.3 | 0.5 | 0.6 | 0.6 | 35-44 | Solicitation for funds | 25-34 | PCT_ROW | Percent of Row Frequency | 29.10446 | 38.81667 | |||||||||
| 45 - 54 | 33.7 | 36.4 | 40.1 | 0.8 | 0.9 | 0.9 | 45-54 | Solicitation for funds | 35-44 | PCT_ROW | Percent of Row Frequency | 32.77333 | 39.25612 | |||||||||
| 55 - 64 | 34.4 | 47.8 | 53.1 | 0.9 | 1.2 | 1.4 | 55-64 | Solicitation for funds | 45-54 | PCT_ROW | Percent of Row Frequency | 36.35648 | 40.10763 | |||||||||
| 65 - 69 | 39.3 | 49.9 | 54.7 | 1.1 | 1.5 | 1.7 | 65-69 | Solicitation for funds | 55-64 | PCT_ROW | Percent of Row Frequency | 47.81312 | 53.06217 | |||||||||
| 70 - 74 | 40.7 | 53.6 | 57.0 | 1.1 | 1.8 | 1.8 | 70-74 (70+) | Solicitation for funds | 65-69 | PCT_ROW | Percent of Row Frequency | 49.85518 | 54.70242 | |||||||||
| 75+ | 55.8 | 57.6 | 2.4 | 2.4 | 75+ | Solicitation for funds | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 53.57684 | 57.03131 | |||||||||||
| DK/RF | Solicitation for funds | 75+ | PCT_ROW | Percent of Row Frequency | 55.80851 | 57.58781 | ||||||||||||||||
| Solicitation for funds | DK/RF | PCT_ROW | Percent of Row Frequency | 28.81076 | 44.88102 | |||||||||||||||||
| Other | 18-24 | PCT_ROW | Percent of Row Frequency | 52.56918 | 23.47936 | |||||||||||||||||
| Other | 25-34 | PCT_ROW | Percent of Row Frequency | 40.00518 | 29.11491 | |||||||||||||||||
| Other | 35-44 | PCT_ROW | Percent of Row Frequency | 35.17467 | 24.57407 | |||||||||||||||||
| Other | 45-54 | PCT_ROW | Percent of Row Frequency | 31.42151 | 22.75705 | |||||||||||||||||
| Other | 55-64 | PCT_ROW | Percent of Row Frequency | 23.65454 | 16.91441 | |||||||||||||||||
| Other | 65-69 | PCT_ROW | Percent of Row Frequency | 19.30817 | 16.31541 | |||||||||||||||||
| Other | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 19.04077 | 16.10946 | |||||||||||||||||
| Other | 75+ | PCT_ROW | Percent of Row Frequency | 16.40063 | 13.84307 | |||||||||||||||||
| Other | DK/RF | PCT_ROW | Percent of Row Frequency | 44.09813 | 11.10826 | |||||||||||||||||
| DK/RF | 18-24 | PCT_ROW | Percent of Row Frequency | 1.833967 | 0 | |||||||||||||||||
| DK/RF | 25-34 | PCT_ROW | Percent of Row Frequency | 1.1483 | 2.375739 | |||||||||||||||||
| DK/RF | 35-44 | PCT_ROW | Percent of Row Frequency | 1.373371 | 2.090215 | |||||||||||||||||
| DK/RF | 45-54 | PCT_ROW | Percent of Row Frequency | 3.288816 | 4.372551 | |||||||||||||||||
| DK/RF | 55-64 | PCT_ROW | Percent of Row Frequency | 3.081397 | 3.566622 | |||||||||||||||||
| DK/RF | 65-69 | PCT_ROW | Percent of Row Frequency | 3.436885 | 4.550637 | |||||||||||||||||
| DK/RF | 70-74 (70+) | PCT_ROW | Percent of Row Frequency | 6.214358 | 5.988709 | |||||||||||||||||
| DK/RF | 75+ | PCT_ROW | Percent of Row Frequency | 8.456812 | 9.299713 | |||||||||||||||||
| DK/RF | DK/RF | PCT_ROW | Percent of Row Frequency | 8.491798 | 11.25484 | |||||||||||||||||