Table A3-71
Percent of Nonprofit Standard Mail Containing a Request for
 Donations by Age of Head of Household
Postal Fiscal Years 1987, 2007 and 2008
(Recruitment and Diary Data)
GRA_J AGEHEAD2 _NAME_ _LABEL_ COL1 COL2 AGEHEAD2 _NAME_ COL1 COL2
Advertising 18-24 PCT_ROW Percent of Row Frequency 31.41136 39.35961 18-24 MEAN 0.13291 0.254898
Advertising 25-34 PCT_ROW Percent of Row Frequency 29.74207 29.69268 25-34 MEAN 0.325289 0.47118
Advertising 35-44 PCT_ROW Percent of Row Frequency 30.67863 34.0796 35-44 MEAN 0.576614 0.62864
Advertising 45-54 PCT_ROW Percent of Row Frequency 28.93319 32.76276 45-54 MEAN 0.850506 0.933132
Advertising 55-64 PCT_ROW Percent of Row Frequency 25.45095 26.4568 55-64 MEAN 1.196395 1.400429
Age Cohort Percent Pieces Per Household
Per Week
Advertising 65-69 PCT_ROW Percent of Row Frequency 27.39976 24.43154 65-69 MEAN 1.529062 1.68298
Advertising 70-74 (70+) PCT_ROW Percent of Row Frequency 21.16803 20.87053 70-74 (70+) MEAN 1.777921 1.830039
1987 2007 2008 1987 2007 2008 Advertising 75+ PCT_ROW Percent of Row Frequency 19.33406 19.26941 75+ MEAN 2.355471 2.433681
18 - 24 41.6 14.2 37.2 0.2 0.1 0.3 18-24 Advertising DK/RF PCT_ROW Percent of Row Frequency 18.59932 32.75588 DK/RF MEAN 0.514789 0.995367
25 - 34 28.6 29.1 38.8 0.3 0.3 0.5 25-34 Solicitation for funds 18-24 PCT_ROW Percent of Row Frequency 14.1855 37.16104  
35 - 44 27.5 32.8 39.3 0.5 0.6 0.6 35-44 Solicitation for funds 25-34 PCT_ROW Percent of Row Frequency 29.10446 38.81667  
45 - 54 33.7 36.4 40.1 0.8 0.9 0.9 45-54 Solicitation for funds 35-44 PCT_ROW Percent of Row Frequency 32.77333 39.25612  
55 - 64 34.4 47.8 53.1 0.9 1.2 1.4 55-64 Solicitation for funds 45-54 PCT_ROW Percent of Row Frequency 36.35648 40.10763  
65 - 69 39.3 49.9 54.7 1.1 1.5 1.7 65-69 Solicitation for funds 55-64 PCT_ROW Percent of Row Frequency 47.81312 53.06217  
70 - 74 40.7 53.6 57.0 1.1 1.8 1.8 70-74 (70+) Solicitation for funds 65-69 PCT_ROW Percent of Row Frequency 49.85518 54.70242  
75+ 55.8 57.6 2.4 2.4 75+ Solicitation for funds 70-74 (70+) PCT_ROW Percent of Row Frequency 53.57684 57.03131  
DK/RF Solicitation for funds 75+ PCT_ROW Percent of Row Frequency 55.80851 57.58781  
Solicitation for funds DK/RF PCT_ROW Percent of Row Frequency 28.81076 44.88102  
Other 18-24 PCT_ROW Percent of Row Frequency 52.56918 23.47936  
Other 25-34 PCT_ROW Percent of Row Frequency 40.00518 29.11491  
Other 35-44 PCT_ROW Percent of Row Frequency 35.17467 24.57407  
Other 45-54 PCT_ROW Percent of Row Frequency 31.42151 22.75705  
Other 55-64 PCT_ROW Percent of Row Frequency 23.65454 16.91441  
Other 65-69 PCT_ROW Percent of Row Frequency 19.30817 16.31541  
Other 70-74 (70+) PCT_ROW Percent of Row Frequency 19.04077 16.10946  
Other 75+ PCT_ROW Percent of Row Frequency 16.40063 13.84307  
Other DK/RF PCT_ROW Percent of Row Frequency 44.09813 11.10826  
DK/RF 18-24 PCT_ROW Percent of Row Frequency 1.833967 0  
DK/RF 25-34 PCT_ROW Percent of Row Frequency 1.1483 2.375739  
DK/RF 35-44 PCT_ROW Percent of Row Frequency 1.373371 2.090215  
DK/RF 45-54 PCT_ROW Percent of Row Frequency 3.288816 4.372551  
DK/RF 55-64 PCT_ROW Percent of Row Frequency 3.081397 3.566622  
DK/RF 65-69 PCT_ROW Percent of Row Frequency 3.436885 4.550637  
DK/RF 70-74 (70+) PCT_ROW Percent of Row Frequency 6.214358 5.988709  
DK/RF 75+ PCT_ROW Percent of Row Frequency 8.456812 9.299713  
DK/RF DK/RF PCT_ROW Percent of Row Frequency 8.491798 11.25484